Study Guide Exam 1 Wednesday, February 22, 2017 6:55 PMWe need a 882-E Scantron Do not need to know dates, mainly concepts! Remember the stories and examples told in class! Chapter 1: Vocabulary • Marketing • Exchange • Production Orientation • Sales orientation • Marketing Concept • Market Orientation •If you want to learn more check out ccu 365
If you want to learn more check out developmental (or ontogenetic) adaptation
If you want to learn more check out organic chemistry 2 exam 1
We also discuss several other topics like robert ryan depaul
Don't forget about the age old question of warranty service, processing of complaints, and costs of litigation are examples of:
If you want to learn more check out melanocytes are nerve cells that function in touch reception
Societal Marketing Orientation • Customer Value • Customer Satisfaction • Relationship Marketing • Empowerment • Teamwork Why should someone study Marketing? What are the philosophies or orientations of Marketing? What is the difference between customer satisfaction and value? Understand CRM • Customer Relationship Management (CRM) • On Demand Marketing Chapter 2: Vocabulary • Strategic Planning • Strategic Business Unit (SBU) • Market Penetration • Market development • Product development • Diversification • Portfolio Matrix • Planning • Marketing Planning • Marketing Plan • Product/Service Differentiation Competitive Advantage • Niche Competitive Advantage • Sustainable Competitive Advantage • Marketing Objective • rouc eveopmen • Diversification • Portfolio Matrix • Planning • Marketing Planning • Marketing Plan • Mission Statement • Marketing Myopia • SWOT Analysis • Environmental Scanning • Competitive Advantage • Cost Competitive Advantage • Experience Curves Chapter 3: Vocabulary • Ethics • Deontological Theory • Utilitarian Ethical Theory • Casuist Theory • Moral Relativism • Virtue • Morals • Code of Ethics • Product/Service Differentiation Competitive Advantage • Niche Competitive Advantage • Sustainable Competitive Advantage • Marketing Objective • Marketing Strategy • Market Opportunity Analysis (MOA) • Marketing Mix (The 4 P's) • Implementation • Evaluation • Control • Marketing Audit What are some ways we analyze within the company? Understand Ansoff Grid Understand SWOT Analysis What are the different types of competitive advantage? Understand the Boston Consulting Group Portfolio Matrix What are the differences between ethics and morals? How does one obtain their morals in the workforce? What are the different conventional moralities? Explain the Pyramid of Corporate Social Responsibility• Foreign Corrupt Practices Act (FCPA) • Corporate Social Responsibility (CSR) • Stakeholder Theory • Pyramid of Corporate Social Responsibility • Sustainability • Green Marketing • Cause- Related Marketing • Stakeholder Theory • Pyramid of Corporate Social Responsibility • Sustainability • Green Marketing • Cause- Related Marketing Chapter 4 Vocabulary • Target Market • Environmental Management • Component Lifestyles • Demography • Millennials • Generation X • Baby Boomers • Purchasing Power • Inflation • Recession • Basic Research • Applied Research Describe the external factors for marketing What are the differences between the different generations and how do they effect marketing? What are the different concepts each political or legal group applied? • Consumer Product Safety Commission (CPSC) • Food and Drug Administration (FDA) • Federal Trade Commission (FTC) Chapter 5 Vocabulary • Global Marketing • Global Vision • Gross Domestic Product (GDP) • Outsourcing • Inshoring • Multinational Corporation • Capital Intensive • Global Marketing Standardization • Multidomestic Strategy • Exporting • Buyer for export • Exort broker How are the global marketing aspects important or significant to the US? What are the trade restrictions or laws? What are the different forms of global operations?• Capital Intensive • Global Marketing Standardization • Multidomestic Strategy • Exporting • Buyer for export • Export broker • Export agent • Licensing • Contract manufacturing • Joint venture • Direct Foreign investment • Exchange rate • Floating exchange rate • Dumping • Countertrade • Blog How are the global marketing aspects important or significant to the US? What are the trade restrictions or laws? What are the different forms of global operations?