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CAL STATE FULLERTON / Marketing / MKTG 351 / cal state fullerton niche

cal state fullerton niche

cal state fullerton niche

Description

School: California State University - Fullerton
Department: Marketing
Course: Principles of Marketing
Professor: S. broyles
Term: Fall 2016
Tags:
Cost: 50
Name: Exam 1 Study guide (book)
Description: This is the study guide of what is need to know of the book.
Uploaded: 02/23/2017
5 Pages 127 Views 0 Unlocks
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What is the difference between customer satisfaction and value?




What are the philosophies or orientations of Marketing?




Why should someone study Marketing?



Study Guide Exam 1 Wednesday,  February 22, 2017 6:55 PMWe need a 882-E Scantron Do not need to know dates, mainly concepts! Remember the stories and examples told in class! Chapter 1: Vocabulary • Marketing • Exchange • Production Orientation • Sales orientation  • Marketing Concept • Market Orientation •If you want to learn more check out ccu 365
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Don't forget about the age old question of warranty service, processing of complaints, and costs of litigation are examples of:
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Societal Marketing Orientation • Customer Value • Customer Satisfaction • Relationship Marketing • Empowerment • Teamwork Why should someone study Marketing? What are the philosophies or orientations  of Marketing? What is the difference between customer  satisfaction and value? Understand CRM • Customer Relationship Management (CRM) • On Demand Marketing Chapter 2: Vocabulary • Strategic Planning • Strategic Business Unit (SBU) • Market Penetration • Market development • Product development • Diversification • Portfolio Matrix • Planning • Marketing Planning • Marketing Plan • Product/Service Differentiation  Competitive Advantage • Niche Competitive Advantage • Sustainable Competitive Advantage • Marketing Objective • rouc eveopmen • Diversification • Portfolio Matrix • Planning • Marketing Planning • Marketing Plan • Mission Statement • Marketing Myopia • SWOT Analysis • Environmental Scanning • Competitive Advantage • Cost Competitive Advantage • Experience  Curves  Chapter 3: Vocabulary • Ethics • Deontological Theory • Utilitarian Ethical Theory • Casuist Theory • Moral Relativism • Virtue  • Morals • Code of Ethics • Product/Service Differentiation  Competitive Advantage • Niche Competitive Advantage • Sustainable Competitive Advantage • Marketing Objective • Marketing Strategy • Market Opportunity Analysis (MOA) • Marketing Mix (The 4 P's) • Implementation • Evaluation  • Control • Marketing Audit What are some ways we analyze within the company? Understand Ansoff Grid Understand SWOT Analysis What are the different types of competitive advantage? Understand the Boston Consulting Group Portfolio  Matrix What are the differences between ethics and  morals? How does one obtain their morals in the  workforce? What are the different conventional moralities? Explain the Pyramid of Corporate Social  Responsibility• Foreign Corrupt Practices Act (FCPA) • Corporate Social Responsibility (CSR) • Stakeholder Theory • Pyramid of Corporate Social Responsibility • Sustainability • Green Marketing • Cause- Related Marketing • Stakeholder Theory • Pyramid of Corporate Social Responsibility • Sustainability • Green Marketing • Cause- Related Marketing Chapter 4 Vocabulary • Target Market • Environmental Management • Component Lifestyles • Demography • Millennials  • Generation X • Baby Boomers • Purchasing Power • Inflation • Recession • Basic Research • Applied Research Describe the external  factors for marketing What are the differences between the  different generations and how do they effect  marketing? What are the different concepts each political  or legal group applied? • Consumer Product Safety Commission (CPSC) • Food and Drug Administration (FDA) • Federal Trade Commission (FTC) Chapter 5 Vocabulary • Global Marketing  • Global Vision • Gross Domestic Product (GDP) • Outsourcing • Inshoring • Multinational Corporation • Capital Intensive • Global Marketing Standardization • Multidomestic Strategy • Exporting • Buyer for export • Exort broker How are the global marketing aspects  important or significant to the US? What are the trade restrictions or laws? What are the different forms of global  operations?• Capital Intensive • Global Marketing Standardization • Multidomestic Strategy • Exporting • Buyer for export • Export broker • Export agent • Licensing • Contract manufacturing • Joint venture • Direct Foreign investment • Exchange rate • Floating exchange rate • Dumping • Countertrade • Blog How are the global marketing aspects  important or significant to the US? What are the trade restrictions or laws? What are the different forms of global  operations?

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