MCOM 3300 TEST #2 REVIEW 1EXAM # 2 IS SCHEDULED FOR FRIDAY MARCH 10, 2017 AT 2:00PM *Note: This is not an exhaustive list of all the content that may be on the test. Content discussed in class and held within the readIf you want to learn more check out txst canvas
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ings may also be included on the exam. In other words, use this as a guide, but not as your only means of studying. The test will contain 35 questions. Each question is worth 1pt. Questions will mostly be multiplechoice with a few true false mixed in. Raw score will be converted into a %. Tips: Don’t simply study the answers to the below questions. Study all concepts within and around the questions. Review the book chapters 4 & 5,and class content (PPT’s & your own notes). Review Material Two things to remember about the audience Motivations for media use 2 major criticisms of Uses and Gratifications Problems with selfreport data Kaiser Family Foundation Report Presence of violent content Gerbner’s threepart Cultural Indicators Paradigm Effect of violent content (Content does not equal effect) Domino’s Pizza Commercial Bandura’s Bobo doll experiment (what was the major findings of this research?) Leonard Eron & Rowell’s longterm studies (what was the major findings of this research?) Brandon Centerwall’s research (what was the major findings of this research?) Priming effect on thoughts and actions (3 major effects discussed on pg. 115, also on the ppt slide) Craig Anderosn’s General Aggression Model (GAM)….(what was the major findings of this research?) Gerbner, Drabman & Thomas’s studies on desensitization. (what was the major findings of this research?) Video games & violence (focus on all the studies on ppt slide 17). You should know the names of the authors who conducted each study, what each study was about, and what the major findings of the study were. Pay attention to examples discussed in class for each concept. Refer to PPT slides or the book. Theories and hypotheses to know: Uses & Gratifications The displacement hypothesis MCOM 3300 TEST #2 REVIEW 2Threshold effect Copycat Phenomenon Social Learning Theory Catharsis Hypothesis Facilitating effect Priming Desensitization effect Metaanalysis PRACTICE EXAM 1. According to the text, which of the following is likely to be TRUE for those with the “sensationseeking” personality? a. Sensation seekers have a baseline set point of arousal that is over their optimal level. b. Sensation seekers are likely to prefer reading a book to watching a movie. c. Despite the theoretical logic that would suggest otherwise, no relationship has been found between sensation seeking and a preference to watch horror films. d. Sensation seekers have a baseline set point of arousal that is below their optimal level. e. Sensation seekers have a baseline set point of arousal that is exactly at their optimal level. 2. According to the text, W.J. (James) Potter uncovered a negative relationship between TV viewing and academic achievement (as viewing increased, achievement decreased), but the relationship didn’t appear to kick in until TV viewing had reached at least 10 hours per week. This kind of relationship is referred to as: a. a macrolevel effect b. a microlevel effect c. a threshold effect d. a reinforcement effect e. a bipolar effect 3. According to the text, “priming” is most consistent with which of the following? a. desensitization b. symbolic catharsis theory c. disinhibition of aggressive behavior after watching media violence d. enjoyment of media violence e. facilitation of aggressive behavior after watching media violence 4. According to the text, which of the following is NOT a motivation for media use: a. Relaxation b. Inspiration c. Escape d. Passing Time e. Companionship 5. The research of Brandon Centerwall suggested that: MCOM 3300 TEST #2 REVIEW 3a. Roughly half of all homicides in the U.S. are NOT a direct result of television watching b. Roughly half of all homicides in the U.S. are a direct result of television watching c. TV watching is not a predictor of homicide rates d. None of the above 6. The catharsis hypothesis states that: a. TV violence is NOT therapeutic for a person filled with anger or frustration. b. TV could help purge pentup emotions/anger. c. Watching violence would enable angry people to engage in aggressive fantasies mentally; less need to act out in real life d. B & C only e. A, B & C. 7. According to the text, which of the following is TRUE? a. The uses and gratifications perspective gave rise to the limited effects model. b. The limited effects model gave rise to the uses and gratifications perspective. c. The uses and gratifications perspective gave rise to the hypodermic needle model. d. The hypodermic needle model gave rise to the uses and gratifications perspective. e. The limited effects model and the uses and gratifications model were both conceived and introduced to the literature by the same researchers: Elihu Katz, Jay Blumler, and Michael Gurevitch. 8. According to the text, which of the following statements is TRUE? a. There may be a tendency for some individuals to develop a psychological dependence on TV that resembles addictive behavior and this is more likely to occur in women than in men. b. There may be a tendency for some individuals to develop a psychological dependence on TV that resembles addictive behavior and this is more likely to occur in men than in women. c. There are no studies in the literature that support the notion that TV addiction is a real phenomenon. d. Most of the research on TV addiction is research that could be characterized as “macrolevel” research. e. None of the above is true