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UT / Marketing / MKT 337 / How are services different than products?

How are services different than products?

How are services different than products?

Description

School: University of Texas at Austin
Department: Marketing
Course: Principles of Marketing
Professor: Professor gabbi
Term: Winter 2016
Tags:
Cost: 25
Description: Marketing Services + Non-Profits Marketing Alex Gabbi Overview of the Marketing Process Analyzing Strategic Marketing Buyer Behavior the Situation Planning Environment Segmentation - Targeting - Positioning Creating Value Product Place Promotion Price Price Capturing Value Customer Relationships Marketing Global Ethics & Social Research Marketing Responsibility Today’s basic question How are servic
Uploaded: 04/07/2017
37 Pages 157 Views 0 Unlocks
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