Limited time offer 20% OFF StudySoup Subscription details

UF - MMC 2604 - Chapter 11 - Class Notes

Created by: Kimberly Notetaker Elite Notetaker

> > > > UF - MMC 2604 - Chapter 11 - Class Notes

UF - MMC 2604 - Chapter 11 - Class Notes

0 5 3 38 Reviews
This preview shows page 1 of a 2 page document. to view the rest of the content
background image Chapter 11 - Advertising 
and Commercial Culture
● Advertising - the act or practice of calling public attention to  one’s product, service, need especially by paid announcement in 
Traditional media - newspapers, tv, magazines, radio ● Worldwide ad spending (2014) $529 billion, or roughly the gross domestic product of Sweden ● TV still dominates the advertisement medium ● Four top ad agencies - interpublic, omnicom, Publicis,  WPP ● Ad appeals - profit, health, love/romance, fear, admiration,  convenience, fun and pleasure,vanity and egotism, environmental 
● Cadillac - 1915s - appeal to rich individualism
● Listerine, 1920s - appeal to fear and health 
● Volkswagen - appeals to minimalists 
● Got Milk? - started by late 80s-early 90s - appeal to admiration 
and vanity  ● Absolut Vodka
● Heinz Ketchup
● Calvin Kleins
● Best commercials ever - Marlboro cigarettes, 1960s (outside 
masculinity) ● Budweiser, 2000 (WASSUP)
● Keep America Beautiful PSA, 1970s (native american cry)
● Partnership for  a Drug-Free America, 1980s (your brain on 
drugs - frying egg) ● Apple Macintosh 1984 (dead world- new fierce out of world  advocate) ● Cinnamon Toast Crunch, 2015 (funny)
● Wendy’s “where’s the beef?” 1984 (old ladies asking)
● Oscar Meyer, 1973 (cute kid)
● Budweiser, 2015 (puppy/heart  warm appeal)
● Apple vs PC, mid 2000s 
● Joe Isuzu, 1980s - (pathological liar)
● Coke, 1971 (i’d like to teach the world to sing in perfect 
harmony - peace commercial)

This is the end of the preview. Please to view the rest of the content
Join more than 18,000+ college students at University of Florida who use StudySoup to get ahead
School: University of Florida
Department: OTHER
Course: Mass Media and You
Professor: Andrea Billups
Term: Spring 2017
Name: Chapter 11
Description: These are the most important terms of the chapter
Uploaded: 04/23/2017
2 Pages 29 Views 23 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
Join StudySoup for FREE
Get Full Access to UF - MMC 2604 - Class Notes - Week 12
Join with Email
Already have an account? Login here
Log in to StudySoup
Get Full Access to UF - MMC 2604 - Class Notes - Week 12

Forgot password? Reset password here

Reset your password

I don't want to reset my password

Need help? Contact support

Need an Account? Is not associated with an account
Sign up
We're here to help

Having trouble accessing your account? Let us help you, contact support at +1(510) 944-1054 or

Got it, thanks!
Password Reset Request Sent An email has been sent to the email address associated to your account. Follow the link in the email to reset your password. If you're having trouble finding our email please check your spam folder
Got it, thanks!
Already have an Account? Is already in use
Log in
Incorrect Password The password used to log in with this account is incorrect
Try Again

Forgot password? Reset it here