UF / Mass Media Communication / MMC 2604 / Why do companies need to advertise?

Why do companies need to advertise?

Why do companies need to advertise?
Description

School: University of Florida

Department: Mass Media Communication

Course: Mass Media and You

Professor: Andrea billups

Term: Spring 2017

Tags:

Cost: 25

Name: Chapter 11

Description: These are the most important terms of the chapter

Uploaded: 04/23/2017

2 Pages 45 Views 1 Unlocks
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26 pages

Mass Media & You, Ch 1-5 outline

Spring 2017

Andrea Billups

MMC 2604

These are detailed notes on Chapters 1-5 from the "Media & Culture" textbook for Mass Media & You.
4 pages

Mass Media & You Extra Credit Essay for "Page One" Documentary

Spring 2017

Andrea Billups

MMC 2604

An extra credit essay for the documentary "Page One" that is watched during class. Received an A on it.
34 pages

Mass Media & You Lecture Notes

Spring 2017

Andrea Billups

MMC 2604

Lecture notes for the entire semester of MMC 2604/Mass Media & You
4 pages

Mass Media and You - Week 1

Spring 2017

Andrea Billups

MMC 2604

week 1 notes
2 pages

Chapter 1

Spring 2017

Andrea Billups

MMC 2604

These notes give a base of basic knowledge needed for exam
12 pages

intro session upload

Spring 2017

Andrea Billups

MMC 2604

random notes
4 pages

Week 2 Notes

Spring 2017

Andrea Billups

MMC 2604

These notes are essential for success in the exam
8 pages

Chapters 7-9 Study guide

Spring 2017

Andrea Billups

MMC 2604

These notes cover what's going to be on exam
2 pages

Chapter 8 Notes

Spring 2017

Andrea Billups

MMC 2604

These notes are most important: they cover whats going to be on the exam
2 pages

Chapter 10 notes

Spring 2017

Andrea Billups

MMC 2604

These notes cover what's going to be on the exam
2 pages

Chapter 12

Spring 2017

Andrea Billups

MMC 2604

These notes speak on the Public Relations section of the class
3 pages

Chapter 14

Spring 2017

Andrea Billups

MMC 2604

These notes cover the culture of journalism section
1 pages

How to Get a Media Job Lecture

Spring 2017

Andrea Billups

MMC 2604

This is notes on a lecture that is not even a chapter in the textbook. This is important and will help for the exam.
2 pages

Chapter 3

Spring 2017

Andrea Billups

MMC 2604

These notes are on Chapter 3: which some will cover what is going to be on the midterm
4 pages

Mass Media and You Week 2 Notes

Spring 2017

Andrea Billups

MMC 2604

Chapter 2 Information and New Media: Journalism at the Crossroads
4 pages

Mass Media and You Week 3 Notes

Spring 2017

Andrea Billups

MMC 2604

Chapter 3 Sound Recording and Pop Music
6 pages

Week 5

Spring 2017

Andrea Billups

MMC 2604

9/19 Popular Radio and the Origins of Broadcasting Part 2 9/21 Ch. 3 Digital Gaming and the Media Playground
9 pages

Midterm Study Guide 1

Spring 2017

Andrea Billups

MMC 2604

These notes cover chapter 1-3, the first half of the material that will be on the midterm. Anything highlighted WILL be on the exam, as emphasized in class. The rest is a review of important material from class lectures and the textbook.
3 pages

Mass Media and You Week 4

Spring 2017

Andrea Billups

MMC 2604

Chapter 4 Popular Radio and Origins of Broadcasting Part 1. This week's notes are missing one day because of the hurricane, so part 2 is in week 4.
10 pages

Midterm Study Guide 2

Spring 2017

Andrea Billups

MMC 2604

Chapters 4-6
5 pages

Week 6

Spring 2017

Andrea Billups

MMC 2604

TV and Cable
2 pages

Week 8 Notes

Spring 2017

Andrea Billups

MMC 2604

Newspapers: The Rise and Decline of Modern Journalism
2 pages

Week 8

Spring 2017

Andrea Billups

MMC 2604

Covering the first lecture on newspapers.
5 pages

Week 9

Spring 2017

Andrea Billups

MMC 2604

Covering a guest lecture on storytelling and the second lecture on newspapers.
6 pages

Week 10 Notes

Spring 2017

Andrea Billups

MMC 2604

Chapter 9: Magazines in the Age of Specialization
4 pages

Week 11 Notes

Spring 2017

Andrea Billups

MMC 2604

Advertising and Books
6 pages

Week 12 Notes

Spring 2017

Andrea Billups

MMC 2604

11/7 Public Relations and Framing the Message 11/9 Advertising and Consumer Culture
4 pages

Week 13

Spring 2017

Andrea Billups

MMC 2604

11/14 Environmental Journalism 11/16 Russian Information Warfare in the Age of Social Media
37 pages

Final Study Guide

Spring 2017

Andrea Billups

MMC 2604

Chapter 7-12 and 14, including both speakers Ted Speaker and Cynthia Barnett.
5 pages

Week 14

Spring 2017

Andrea Billups

MMC 2604

11/28 How to Get a Media Job 11/30 Ch. 14 The Culture of Journalism

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