Why do companies need to advertise?

Question

Why do companies need to advertise? What was the purpose of the got milk campaign? Where does sweden rank in the world by gross domestic products?

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Chapter 11 - Advertising   and Commercial Culture          ● Advertising - the act or practice of calling public attention to       one’s product, service, need especially by paid announcement in      newspapers         ● Traditional media - newspapers, tv, magazines, radio         ● Worldwide ad spending (2014) $529 billion, or roughly the gross      domestic product of Sweden         ● TV still dominates the advertisement medium         ● Four top ad agencies - interpublic, omnicom, Publicis,      WPP         ● Ad appeals - profit, health, love/romance, fear, admiration,       convenience, fun and pleasure,vanity and egotism, environmental      consciousness         ● Cadillac - 1915s - appeal to rich individualism         ● Listerine, 19

Why do companies need to advertise?

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Media, Cultures, and Identity MMC 2604 - - MMC 2604

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Why do companies need to advertise?

Why do companies need to advertise?

Other study guides from Media, Cultures, and Identity MMC 2604 - - MMC 2604

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Discussion and review:

Other study guides from
Media, Cultures, and Identity MMC 2604 - - MMC 2604