School: University of Arizona
Course: Environmental and cultural history of the South
Professor: Dr. ronald h. towner
Term: Summer 2017
Tags: Marketing, primary sources, and SecondarySources
Name: Week 4 PRactice for Chapter 10
Description: The content from the LOM ch 10 videos..
LO1 – Identify the five steps in the marketing research process.
LO2 – Describe the various secondary data sources.
LO3 – Describe the various primary data collection techniques
LO4 – Summarize the differences between secondary data and primary data