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These notes cover all material we have covered in Marketing since the beginning of the year.
These notes cover the lecture from Week 8 on segmentation, targeting and positioning.
These notes cover material on new products
These notes cover what we discussed in class on Monday, October 30th. The first part of the notes explains what material from the textbook students should read.
These notes cover material on IMC from class on 11/6/17
Covered Media decisions and sales promotion
These notes cover digital media, the final component in IMC, and pricing
These notes cover the one guest lecturer that came in the second half of the semester.
These notes cover the material on the Exam from the second half of the year. See Midterm exam review for material from the first half of the year.