Reviews
09/15/17
What are the four types of customers?

These notes cover chapter 2 and 4 covered in class 2 of Mark 201.
What is an example of dialectics?
Explain the unity and complexity of life.
Why aren't most camera able to balance a variety of light source colors?
Explain the limitations to introspection.
What is the primary argument of psychodynamic theories?
How do consumption goods and services and capital goods differ?
What is the chemical formula for hydrochloric acid?
What consists of the actors that affect a company's ability to serve its customers?
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What is the aim of marketing according to Peter Drucker?
What does the term marketing myopia refer to?
What market refers to the individuals and households that buy or acquire goods and services for personal consumption?
Concordia University - MARK 201 - Study Guide - Mark 201 - Study Guide
How do you create a customer-driven market strategy?
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Why should marketers turn to social media?
How does branding add value to a product?
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What is an example of dialectics?
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Discussion and review: