CONCORDIA UNIVERSITY / Marketing / MARK 201 / What are the four types of customers?

What are the four types of customers?

What are the four types of customers?
Description

School: Concordia University

Department: Marketing

Course: Intro to Marketing

Term: Fall 2017

Tags: Intro to Marketing and Marketing

Cost: 25

Name: Mark 201 Week 2 notes- ch. 2 and 4

Description: These notes cover chapter 2 and 4 covered in class 2 of Mark 201.

Uploaded: 09/15/2017

11 Pages 33 Views 1 Unlocks
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4 pages

MARK 201, week 1 notes

Fall 2017

MARK 201

These notes cover the professor's power points and the professor's insights + comments (additional info)
5 pages

Intro to Mark

Fall 2017

MARK 201

Week 1 notes
7 pages

Mark 201 Class 1 notes - Ch. 1 Learning Objectives

Fall 2017

MARK 201

These notes cover all topics mentioned in class 1 as well as examples used in class to help integrate the ideas into real-life situations. These topics will be on the midterm next month.
8 pages

Marketing 201

Fall 2017

MARK 201

Notes of week 2
5 pages

Marketing 2

Fall 2017

MARK 201

Week 2 of marketing notes
10 pages

Chapter 1: Learning Objectives

Fall 2017

MARK 201

Step 1 Define marketing and outline the steps in the marketing process Step 2 Designing a customer driven marketing strategy Step 3: Preparing an integrated marketing plan and program
12 pages

Chapter 1 (continued) Chapter 2 & Chapter 4

Fall 2017

MARK 201

Chapter 1 (continued) - Building Customer Relationships Chapter 2 - Marketing Strategy and the Marketing Mix Chapter 4 - The Microenvironment & The Macro environment
12 pages

Chapter 5

Fall 2017

MARK 201

Chapter 5 Customer insights Marketing Information System Outline the steps in the marketing research process How companies analyze and use marketing information The special issues some marketing researches face, including public policy and ethics issues
10 pages

Class 3 Intro to Marketing notes

Fall 2017

MARK 201

The notes cover all topics in class 3 for the introduction to marketing class.
2 pages

Marketing Week 3

Fall 2017

MARK 201

If you want notes that cut the bs and gets straight to the point then I got the notes for you.
7 pages

Mark 201 week 4

Fall 2017

MARK 201

Last class notes
4 pages

Marketing Notes Week 4

Fall 2017

MARK 201

bs cut out, enjoy the notes
8 pages

Intro to Marketing class 4 notes (ch.6)

Fall 2017

MARK 201

These notes cover chapter 6 of the textbook for Introduction to Marketing.
4 pages

Marketing Study Guide Review!

Fall 2017

MARK 201

This is a Study Guide based on the key points of every chapter combined. Enjoy.
14 pages

Chapter 6: Understanding consumer and business buyer

Fall 2017

MARK 201

- Understand the consumer market and the major factors that influence consumer buyer behavior - Identify and discuss the stages in the buyer decision process - Describe the adoption and diffusion process for new products - Define the business market
14 pages

Study Guide - Mark 201

Fall 2017

MARK 201

Chapters 2,4, & 6.
6 pages

Chapter 7: Segmentation, Targeting and Positioning

Fall 2017

MARK 201

- Major steps in designing a customer driven marketing strategy: market segmentation, targeting, differentiation and positioning - Major bases for segmenting consumer and business markets - How companies identify attractive market segments and choose a market targeting strategy - Discuss how companies differentiate and position their products for maximum competitive advantage
12 pages

MARK 201 C class 5 notes

Fall 2017

MARK 201

These notes cover chapter seven of the textbook in Introduction to Marketing.
5 pages

MARK 201 Study Guide Midterm

Fall 2017

MARK 201

This study guide covers all the topics and subtopics of the midterm exam on Friday, October 20th. Chapters 1-8 subjects are included.
6 pages

Chapter 7 (continued) & Chapter 8

Fall 2017

MARK 201

Chapter 7 (Continued) Differentiation and Positioning Chapter 8: Product, Services, New Product Development & Product Life-Cycle Strategies - Define product and describe and classify different type
11 pages

MARK 201 MIDTERM STUDYGUIDE

Fall 2017

MARK 201

MARK 201 MIDTERM STUDY GUIDE CHAPTERS 1 TO 8
9 pages

Class 6 Chapter 1 Mark 201

Fall 2017

MARK 201

These notes cover Chapter 8 in Introduction to Marketing.
10 pages

Chapter 8 (continued) & Chapter 9 : Brand Strategy and Management

Fall 2017

MARK 201

- Define and describe the concept of a brand - Explain the roles of brand personality, brand status, and brand equity in buildings brands - List and describe the major strategic and ongoing management decisions marketers must take about brands
2 pages

Marketing Notes WEEK 5

Fall 2017

MARK 201

Sum up of Week 5 Notes. ENJOY!
2 pages

Marketing Notes Week 6

Fall 2017

MARK 201

Marketing Notes Week 6 SUM UP
3 pages

Marketing Week 7 Notes

Fall 2017

MARK 201

Marketing Notes. Enjoyy
10 pages

Chapter 10: Pricing: Understand and Capturing Customer Value

Fall 2017

MARK 201

- Identify the three major pricing strategies and discuss the importance of understanding customer-value perceptions, company cost and competitor strategies when setting prices - Identify and define the other important external and internal factors affecting a firm’s pricing decisions - Describe the major strategies - Explain how companies find a set of prices that maximise the profits from the
8 pages

Intro to mark - 3/11/2017

Fall 2017

MARK 201

Chapter 10 - Pricing
10 pages

Chapter 11: Pricing: Marketing Channels

Fall 2017

MARK 201

- What channels are, and why marketers need channel partners - The major types of channel partners - The process of organizing and managing channels, and explain how channel conflict can occur - Explain the strategy behind intensive, selective, and exclusive distribution - The major channel design decisions marketers must make - Explain the role of supply chain management and logistics managem
2 pages

Marketing Chapter 10 Notes

Fall 2017

MARK 201

Week 8 Notes: Chapter 10
6 pages

Marketing Study Guide Review #2!

Fall 2017

MARK 201

Study Guide From Week 1-8! Enjoy.
11 pages

Class 10 notes Mark-201

Fall 2017

MARK 201

These notes cover the class 10 subject: Pricing Understanding and Capturing Customer Value
6 pages

Chapter 13: Communicating Customer Value: Advertising and Public Relations

Fall 2017

MARK 201

- Define the five promotions mix tools for communicating customer value - Discuss the changing communication landscape and the need for integrated marketing communications - Promotion mix strategies
8 pages

Chapter 4: Digital Marketing and Social Media: Living in the Connected World - Contemporary Marketing, Fourth Canadian Edition

Fall 2017

MARK 201

Social Media Categories of Social Media Social Media Tool Social Media Marketing (SMM) Social Media Marketing Plan
7 pages

Mark 201 C week 12 notes

Fall 2017

MARK 201

These are the notes from class 12 in Introduction to Marketing.
22 pages

Mark201C Final Exam Study Guide

Fall 2017

MARK 201

These notes cover all topics throughout the MARK201C class this semester.
6 pages

MARK201 Class 13 notes

Fall 2017

MARK 201

These notes cover all chapter 13 notes from MARK201C.
4 pages

Chapter 4 Digital Marketing and Social Media: Living in the Connected World (Continued) & Chapter 16: The Global Marketplace

Fall 2017

MARK 201

Online Communities and Social Networks Blogs and Podcasts Promotions on the Web Building an Effective Web Presence Establishing Goals Direct Marketing Benefits The International Trade System The World Trade Organization
25 pages

MARK 201 FINAL STUDY GUIDE

Fall 2017

MARK 201

These notes cover what's going to be on our next exam. I've explained in detail what each of the topics the teacher said would be questioned for the case study. Then there's a review from all the chapters we covered all semester (for the multiple choice questions).
63 pages

Intro To Marketing Final Exam

Fall 2017

MARK 201

Notes from every class and more from the slides in the class as well Final exam study guide
3 pages

Chapter 3: Sustainable Marketing

Fall 2017

MARK 201

Sustainable Marketing - Socially and environmentally responsible marketing (business) that meets the needs of customers while preserving the ability of future generations to meet their needs
5 pages

Final week notes

Fall 2017

MARK 201

These notes cover chapter 13.
24 pages

mark 201 notes

Fall 2017

MARK 201

Some notes on a few chapters
4 pages

Final notes.

Fall 2017

MARK 201

Summerized Recap of chapter 8-16.

References:

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What consists of the actors that affect a company's ability to serve its customers?

The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called what?

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