What is the aim of marketing according to Peter Drucker? What is considered as the mother of marketing? What is the set of all actual and potential buyers of a product or service?

September 8 2017 Intro to Marketing Ali Heydari Office Hours Wednesday 2:00-4:00pm Office: MB 9.405 Email: Ali.Heydari@Concordia.ca All info on MOODLE Register for my Marketing Lab Instructor ID: Heydari88988 Join Facebook group Chapter 1: Learning Objectives Step 1 Define marketing and outline the steps in the marketing process What is marketing? The activity, set of institutions, and processes or creating, communicating, delivering, and changing offerings that have value for customers, clients, partners, and society at large. The process by which companies create value for customers and build strong customer relationships in order to capture value for the customers Example: Walmart SAVE MONEY Fac