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CONCORDIA UNIVERSITY / Marketing / MARK 201 / What is the aim of marketing according to Peter Drucker?

What is the aim of marketing according to Peter Drucker?

What is the aim of marketing according to Peter Drucker?

Description

School: Concordia University
Department: Marketing
Course: Introduction to Marketing
Term: Fall 2017
Tags: Marketing
Cost: Free
Name: Chapter 1: Learning Objectives
Description: Step 1 Define marketing and outline the steps in the marketing process Step 2 Designing a customer driven marketing strategy Step 3: Preparing an integrated marketing plan and program
Uploaded: 09/22/2017
10 Pages 321 Views 5 Unlocks
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