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OLEMISS / Marketing / MKTG 451 / What is the definition of customer satisfaction?

What is the definition of customer satisfaction?

What is the definition of customer satisfaction?

Description

ol.lst-kix_ags1b2tdhrd-7.start{counter-reset:lst-ctn-kix_ags1b2tdhrd-7 0}.lst-kix_163mbam891ft-0 > li:before{content:"● "}.lst-kix_x38qtdb0adgn-1 > li{counter-increment:lst-ctn-kix_x38qtdb0adgn-1}ul.lst-kix_nhuqkzgbg9r-0{list-style-type:none}ul.lst-kix_nhuqkzgbg9r-1{list-style-type:none}ul.lst-kix_nhuqkzgbg9r-2{list-style-type:none}ul.lst-kix_nhuqkzgbg9r-3{list-style-type:none}ul.lst-kix_nhuqkzgbg9r-4{list-style-type:none}ul.lst-kix_nhuqkzgbg9r-5{list-style-type:none}ul.lst-kix_nhuqkzgbg9r-6{list-style-type:none}ol.lst-kix_qg4x5b9wg3we-4.start{counter-reset:lst-ctn-kix_qg4x5b9wg3we-4 0}ul.lst-kix_nhuqkzgbg9r-7{list-style-type:none}ul.lst-kix_nhuqkzgbg9r-8{list-style-type:none}.lst-kix_ags1b2tdhrd-3 > li{counter-increment:lst-ctn-kix_ags1b2tdhrd-3}.lst-kix_yqd6d52wl8-3 > li:before{content:"● "}.lst-kix_yqd6d52wl8-1 > li:before{content:"○ "}.lst-kix_yqd6d52wl8-2 > li:before{content:"■ "}.lst-kix_yqd6d52wl8-0 > li:before{content:"➢ "}ul.lst-kix_rfpc7m80m0vo-5{list-style-type:none}ul.lst-kix_rfpc7m80m0vo-4{list-style-type:none}ul.lst-kix_rfpc7m80m0vo-7{list-style-type:none}ul.lst-kix_rfpc7m80m0vo-6{list-style-type:none}ul.lst-kix_rfpc7m80m0vo-1{list-style-type:none}ul.lst-kix_rfpc7m80m0vo-0{list-style-type:none}ul.lst-kix_rfpc7m80m0vo-3{list-style-type:none}ul.lst-kix_rfpc7m80m0vo-2{list-style-type:none}ul.lst-kix_rfpc7m80m0vo-8{list-style-type:none}ul.lst-kix_o36x77wt9r6i-2{list-style-type:none}ul.lst-kix_o36x77wt9r6i-3{list-style-type:none}ul.lst-kix_o36x77wt9r6i-4{list-style-type:none}ul.lst-kix_o36x77wt9r6i-5{list-style-type:none}ul.lst-kix_o36x77wt9r6i-6{list-style-type:none}ul.lst-kix_o36x77wt9r6i-7{list-style-type:none}ul.lst-kix_o36x77wt9r6i-8{list-style-type:none}.lst-kix_p4zatw8eokeu-0 > li:before{content:"- "}.lst-kix_p4zatw8eokeu-4 > li:before{content:"- "}.lst-kix_p4zatw8eokeu-2 > li:before{content:"- "}.lst-kix_x38qtdb0adgn-6 > li:before{content:"" counter(lst-ctn-kix_x38qtdb0adgn-6,decimal) ". "}.lst-kix_x38qtdb0adgn-8 > li:before{content:"" counter(lst-ctn-kix_x38qtdb0adgn-8,lower-roman) ". "}ul.lst-kix_o36x77wt9r6i-0{list-style-type:none}ul.lst-kix_o36x77wt9r6i-1{list-style-type:none}.lst-kix_x38qtdb0adgn-0 > li:before{content:"" counter(lst-ctn-kix_x38qtdb0adgn-0,decimal) ". "}ol.lst-kix_x38qtdb0adgn-8.start{counter-reset:lst-ctn-kix_x38qtdb0adgn-8 0}ul.lst-kix_163mbam891ft-0{list-style-type:none}ul.lst-kix_163mbam891ft-1{list-style-type:none}.lst-kix_nm0mbuw9q3ko-7 > li:before{content:"○ "}.lst-kix_x38qtdb0adgn-4 > li:before{content:"" counter(lst-ctn-kix_x38qtdb0adgn-4,lower-latin) ". "}.lst-kix_paz14vwfqfoy-7 > li:before{content:"○ "}.lst-kix_nm0mbuw9q3ko-5 > li:before{content:"■ "}.lst-kix_p4zatw8eokeu-8 > li:before{content:"- "}.lst-kix_x38qtdb0adgn-2 > li:before{content:"" counter(lst-ctn-kix_x38qtdb0adgn-2,lower-roman) ". "}ul.lst-kix_163mbam891ft-4{list-style-type:none}ul.lst-kix_163mbam891ft-5{list-style-type:none}ul.lst-kix_163mbam891ft-2{list-style-type:none}ul.lst-kix_163mbam891ft-3{list-style-type:none}ul.lst-kix_163mbam891ft-8{list-style-type:none}.lst-kix_p4zatw8eokeu-6 > li:before{content:"- "}ul.lst-kix_163mbam891ft-6{list-style-type:none}ul.lst-kix_163mbam891ft-7{list-style-type:none}ul.lst-kix_paz14vwfqfoy-8{list-style-type:none}.lst-kix_yqd6d52wl8-5 > li:before{content:"■ "}ul.lst-kix_paz14vwfqfoy-7{list-style-type:none}ul.lst-kix_paz14vwfqfoy-6{list-style-type:none}ul.lst-kix_paz14vwfqfoy-5{list-style-type:none}.lst-kix_yqd6d52wl8-7 > li:before{content:"○ "}ul.lst-kix_paz14vwfqfoy-4{list-style-type:none}ul.lst-kix_paz14vwfqfoy-3{list-style-type:none}ul.lst-kix_paz14vwfqfoy-2{list-style-type:none}.lst-kix_paz14vwfqfoy-1 > li:before{content:"○ "}ul.lst-kix_paz14vwfqfoy-1{list-style-type:none}ul.lst-kix_paz14vwfqfoy-0{list-style-type:none}.lst-kix_x38qtdb0adgn-8 > li{counter-increment:lst-ctn-kix_x38qtdb0adgn-8}.lst-kix_163mbam891ft-1 > li:before{content:"○ "}.lst-kix_paz14vwfqfoy-5 > li:before{content:"■ "}.lst-kix_nm0mbuw9q3ko-3 > li:before{content:"● "}.lst-kix_163mbam891ft-3 > li:before{content:"● "}.lst-kix_nm0mbuw9q3ko-1 > li:before{content:"○ "}.lst-kix_paz14vwfqfoy-3 > li:before{content:"● "}.lst-kix_163mbam891ft-7 > li:before{content:"○ "}.lst-kix_163mbam891ft-5 > li:before{content:"■ "}ol.lst-kix_qg4x5b9wg3we-6.start{counter-reset:lst-ctn-kix_qg4x5b9wg3we-6 0}.lst-kix_il5odqkt80c0-0 > li:before{content:"- "}.lst-kix_9q9b8y3p0qwa-7 > li:before{content:"- "}.lst-kix_ags1b2tdhrd-4 > li{counter-increment:lst-ctn-kix_ags1b2tdhrd-4}.lst-kix_qg4x5b9wg3we-2 > li{counter-increment:lst-ctn-kix_qg4x5b9wg3we-2}.lst-kix_nhuqkzgbg9r-3 > li:before{content:"● "}.lst-kix_ags1b2tdhrd-6 > li{counter-increment:lst-ctn-kix_ags1b2tdhrd-6}.lst-kix_a0nnnl5mloi5-2 > li:before{content:"- "}.lst-kix_il5odqkt80c0-5 > li:before{content:"- "}ul.lst-kix_fka9dqtqh2mi-8{list-style-type:none}.lst-kix_v3fl6zl0szf-7 > li:before{content:"- "}.lst-kix_a0nnnl5mloi5-1 > li:before{content:"- "}.lst-kix_a0nnnl5mloi5-5 > li:before{content:"- "}ul.lst-kix_fka9dqtqh2mi-7{list-style-type:none}ul.lst-kix_fka9dqtqh2mi-6{list-style-type:none}ul.lst-kix_fka9dqtqh2mi-5{list-style-type:none}.lst-kix_il5odqkt80c0-4 > li:before{content:"- "}.lst-kix_il5odqkt80c0-8 > li:before{content:"- "}ul.lst-kix_fka9dqtqh2mi-4{list-style-type:none}.lst-kix_v3fl6zl0szf-6 > li:before{content:"- "}.lst-kix_nhuqkzgbg9r-7 > li:before{content:"○ "}.lst-kix_rfpc7m80m0vo-7 > li:before{content:"- "}.lst-kix_ags1b2tdhrd-1 > li:before{content:"" counter(lst-ctn-kix_ags1b2tdhrd-1,lower-latin) ". "}.lst-kix_il5odqkt80c0-1 > li:before{content:"- "}.lst-kix_9q9b8y3p0qwa-5 > li:before{content:"- "}.lst-kix_nhuqkzgbg9r-0 > li:before{content:"➢ "}.lst-kix_nhuqkzgbg9r-8 > li:before{content:"■ "}.lst-kix_9q9b8y3p0qwa-4 > li:before{content:"- "}.lst-kix_ags1b2tdhrd-2 > li:before{content:"" counter(lst-ctn-kix_ags1b2tdhrd-2,lower-roman) ". "}.lst-kix_ags1b2tdhrd-5 > li:before{content:"" counter(lst-ctn-kix_ags1b2tdhrd-5,lower-roman) ". "}.lst-kix_nurwb7htbdrn-6 > li:before{content:"- "}ul.lst-kix_fka9dqtqh2mi-3{list-style-type:none}ul.lst-kix_fka9dqtqh2mi-2{list-style-type:none}.lst-kix_a0nnnl5mloi5-6 > li:before{content:"- "}ul.lst-kix_fka9dqtqh2mi-1{list-style-type:none}.lst-kix_nurwb7htbdrn-7 > li:before{content:"- "}ul.lst-kix_fka9dqtqh2mi-0{list-style-type:none}.lst-kix_9q9b8y3p0qwa-1 > li:before{content:"- "}.lst-kix_nhuqkzgbg9r-4 > li:before{content:"○ "}.lst-kix_9q9b8y3p0qwa-0 > li:before{content:"- "}.lst-kix_ags1b2tdhrd-6 > li:before{content:"" counter(lst-ctn-kix_ags1b2tdhrd-6,decimal) ". "}ul.lst-kix_df0eevsfdplg-7{list-style-type:none}ul.lst-kix_df0eevsfdplg-8{list-style-type:none}ul.lst-kix_df0eevsfdplg-1{list-style-type:none}.lst-kix_xu6uwswl1g2s-7 > li:before{content:"- "}ul.lst-kix_df0eevsfdplg-2{list-style-type:none}ul.lst-kix_df0eevsfdplg-0{list-style-type:none}ul.lst-kix_df0eevsfdplg-5{list-style-type:none}.lst-kix_ags1b2tdhrd-8 > li{counter-increment:lst-ctn-kix_ags1b2tdhrd-8}ul.lst-kix_df0eevsfdplg-6{list-style-type:none}ul.lst-kix_df0eevsfdplg-3{list-style-type:none}ul.lst-kix_df0eevsfdplg-4{list-style-type:none}.lst-kix_xu6uwswl1g2s-3 > li:before{content:"- "}.lst-kix_nurwb7htbdrn-3 > li:before{content:"- "}ol.lst-kix_qg4x5b9wg3we-7.start{counter-reset:lst-ctn-kix_qg4x5b9wg3we-7 0}.lst-kix_nurwb7htbdrn-2 > li:before{content:"- "}.lst-kix_xu6uwswl1g2s-2 > li:before{content:"- "}.lst-kix_xu6uwswl1g2s-6 > li:before{content:"- "}.lst-kix_v3fl6zl0szf-2 > li:before{content:"- "}.lst-kix_v3fl6zl0szf-3 > li:before{content:"- "}ul.lst-kix_9q9b8y3p0qwa-0{list-style-type:none}ul.lst-kix_9q9b8y3p0qwa-2{list-style-type:none}ul.lst-kix_9q9b8y3p0qwa-1{list-style-type:none}ul.lst-kix_9q9b8y3p0qwa-4{list-style-type:none}ul.lst-kix_9q9b8y3p0qwa-3{list-style-type:none}ul.lst-kix_9q9b8y3p0qwa-6{list-style-type:none}ul.lst-kix_9q9b8y3p0qwa-5{list-style-type:none}.lst-kix_qg4x5b9wg3we-6 > li{counter-increment:lst-ctn-kix_qg4x5b9wg3we-6}ul.lst-kix_iv9xvbk2z4oh-0{list-style-type:none}ul.lst-kix_iv9xvbk2z4oh-1{list-style-type:none}ol.lst-kix_qg4x5b9wg3we-8.start{counter-reset:lst-ctn-kix_qg4x5b9wg3we-8 0}ul.lst-kix_iv9xvbk2z4oh-2{list-style-type:none}ul.lst-kix_iv9xvbk2z4oh-3{list-style-type:none}ul.lst-kix_iv9xvbk2z4oh-4{list-style-type:none}ul.lst-kix_iv9xvbk2z4oh-5{list-style-type:none}.lst-kix_qg4x5b9wg3we-1 > li{counter-increment:lst-ctn-kix_qg4x5b9wg3we-1}ul.lst-kix_iv9xvbk2z4oh-6{list-style-type:none}ul.lst-kix_iv9xvbk2z4oh-7{list-style-type:none}ul.lst-kix_9q9b8y3p0qwa-8{list-style-type:none}ul.lst-kix_iv9xvbk2z4oh-8{list-style-type:none}ul.lst-kix_9q9b8y3p0qwa-7{list-style-type:none}.lst-kix_rfpc7m80m0vo-3 > li:before{content:"- "}.lst-kix_rfpc7m80m0vo-2 > li:before{content:"- "}.lst-kix_rfpc7m80m0vo-6 > li:before{content:"- "}.lst-kix_o36x77wt9r6i-4 > li:before{content:"- "}.lst-kix_o36x77wt9r6i-0 > li:before{content:"- "}.lst-kix_o36x77wt9r6i-8 > li:before{content:"- "}.lst-kix_p4zatw8eokeu-1 > li:before{content:"- "}.lst-kix_21d41mohfndk-1 > li:before{content:"- "}ul.lst-kix_21d41mohfndk-4{list-style-type:none}ul.lst-kix_21d41mohfndk-5{list-style-type:none}ul.lst-kix_21d41mohfndk-2{list-style-type:none}ul.lst-kix_21d41mohfndk-3{list-style-type:none}ul.lst-kix_21d41mohfndk-0{list-style-type:none}ul.lst-kix_21d41mohfndk-1{list-style-type:none}.lst-kix_qg4x5b9wg3we-4 > li{counter-increment:lst-ctn-kix_qg4x5b9wg3we-4}ul.lst-kix_21d41mohfndk-8{list-style-type:none}ul.lst-kix_21d41mohfndk-6{list-style-type:none}.lst-kix_21d41mohfndk-5 > li:before{content:"- "}ul.lst-kix_21d41mohfndk-7{list-style-type:none}.lst-kix_nm0mbuw9q3ko-8 > li:before{content:"■ "}ol.lst-kix_ags1b2tdhrd-7{list-style-type:none}ol.lst-kix_ags1b2tdhrd-8{list-style-type:none}ol.lst-kix_ags1b2tdhrd-5{list-style-type:none}ol.lst-kix_ags1b2tdhrd-6{list-style-type:none}ol.lst-kix_ags1b2tdhrd-3{list-style-type:none}ol.lst-kix_ags1b2tdhrd-4{list-style-type:none}ol.lst-kix_ags1b2tdhrd-1{list-style-type:none}.lst-kix_nm0mbuw9q3ko-4 > li:before{content:"○ "}ol.lst-kix_ags1b2tdhrd-2{list-style-type:none}ul.lst-kix_yqd6d52wl8-8{list-style-type:none}ul.lst-kix_yqd6d52wl8-7{list-style-type:none}ol.lst-kix_ags1b2tdhrd-0{list-style-type:none}.lst-kix_x38qtdb0adgn-5 > li:before{content:"" counter(lst-ctn-kix_x38qtdb0adgn-5,lower-roman) ". "}ul.lst-kix_yqd6d52wl8-6{list-style-type:none}ul.lst-kix_yqd6d52wl8-5{list-style-type:none}ul.lst-kix_yqd6d52wl8-4{list-style-type:none}ul.lst-kix_yqd6d52wl8-3{list-style-type:none}ul.lst-kix_yqd6d52wl8-2{list-style-type:none}ul.lst-kix_yqd6d52wl8-1{list-style-type:none}ul.lst-kix_yqd6d52wl8-0{list-style-type:none}.lst-kix_df0eevsfdplg-8 > li:before{content:"- "}.lst-kix_paz14vwfqfoy-8 > li:before{content:"■ "}.lst-kix_df0eevsfdplg-4 > li:before{content:"- "}.lst-kix_p4zatw8eokeu-5 > li:before{content:"- "}.lst-kix_yqd6d52wl8-4 > li:before{content:"○ "}.lst-kix_x38qtdb0adgn-4 > li{counter-increment:lst-ctn-kix_x38qtdb0adgn-4}.lst-kix_x38qtdb0adgn-1 > li:before{content:"" counter(lst-ctn-kix_x38qtdb0adgn-1,lower-latin) ". "}.lst-kix_paz14vwfqfoy-0 > li:before{content:"➢ "}.lst-kix_df0eevsfdplg-0 > li:before{content:"- "}.lst-kix_yqd6d52wl8-8 > li:before{content:"■ "}ul.lst-kix_v3fl6zl0szf-8{list-style-type:none}ul.lst-kix_v3fl6zl0szf-7{list-style-type:none}ul.lst-kix_v3fl6zl0szf-6{list-style-type:none}.lst-kix_nm0mbuw9q3ko-0 > li:before{content:"➢ "}ul.lst-kix_v3fl6zl0szf-5{list-style-type:none}.lst-kix_paz14vwfqfoy-4 > li:before{content:"○ "}.lst-kix_163mbam891ft-2 > li:before{content:"■ "}.lst-kix_qg4x5b9wg3we-1 > li:before{content:"" counter(lst-ctn-kix_qg4x5b9wg3we-1,lower-latin) ". "}.lst-kix_163mbam891ft-6 > li:before{content:"● "}.lst-kix_qg4x5b9wg3we-5 > li:before{content:"" counter(lst-ctn-kix_qg4x5b9wg3we-5,lower-roman) ". "}ul.lst-kix_v3fl6zl0szf-0{list-style-type:none}ul.lst-kix_v3fl6zl0szf-4{list-style-type:none}ul.lst-kix_v3fl6zl0szf-3{list-style-type:none}ul.lst-kix_v3fl6zl0szf-2{list-style-type:none}ul.lst-kix_v3fl6zl0szf-1{list-style-type:none}.lst-kix_ags1b2tdhrd-1 > li{counter-increment:lst-ctn-kix_ags1b2tdhrd-1}.lst-kix_9q9b8y3p0qwa-8 > li:before{content:"- "}.lst-kix_fmo8fqgjapvx-1 > li:before{content:"○ "}ol.lst-kix_x38qtdb0adgn-4.start{counter-reset:lst-ctn-kix_x38qtdb0adgn-4 0}.lst-kix_fmo8fqgjapvx-2 > li:before{content:"■ "}.lst-kix_fmo8fqgjapvx-3 > li:before{content:"● "}.lst-kix_fmo8fqgjapvx-5 > li:before{content:"■ "}.lst-kix_fmo8fqgjapvx-4 > li:before{content:"○ "}.lst-kix_iv9xvbk2z4oh-0 > li:before{content:"- "}.lst-kix_fmo8fqgjapvx-7 > li:before{content:"○ "}.lst-kix_iv9xvbk2z4oh-1 > li:before{content:"- "}.lst-kix_fmo8fqgjapvx-6 > li:before{content:"● "}.lst-kix_iv9xvbk2z4oh-3 > li:before{content:"- "}.lst-kix_iv9xvbk2z4oh-4 > li:before{content:"- "}.lst-kix_ags1b2tdhrd-5 > li{counter-increment:lst-ctn-kix_ags1b2tdhrd-5}.lst-kix_iv9xvbk2z4oh-2 > li:before{content:"- "}.lst-kix_fmo8fqgjapvx-8 > li:before{content:"■ "}.lst-kix_iv9xvbk2z4oh-7 > li:before{content:"- "}.lst-kix_iv9xvbk2z4oh-8 > li:before{content:"- "}.lst-kix_iv9xvbk2z4oh-5 > li:before{content:"- "}.lst-kix_iv9xvbk2z4oh-6 > li:before{content:"- "}.lst-kix_qg4x5b9wg3we-0 > li{counter-increment:lst-ctn-kix_qg4x5b9wg3we-0}.lst-kix_fka9dqtqh2mi-2 > li:before{content:"- "}.lst-kix_qg4x5b9wg3we-7 > li{counter-increment:lst-ctn-kix_qg4x5b9wg3we-7}.lst-kix_fka9dqtqh2mi-1 > li:before{content:"- "}.lst-kix_x38qtdb0adgn-6 > li{counter-increment:lst-ctn-kix_x38qtdb0adgn-6}.lst-kix_fka9dqtqh2mi-3 > li:before{content:"- "}.lst-kix_x38qtdb0adgn-3 > li{counter-increment:lst-ctn-kix_x38qtdb0adgn-3}.lst-kix_fka9dqtqh2mi-4 > li:before{content:"- "}.lst-kix_fka9dqtqh2mi-5 > li:before{content:"- "}.lst-kix_fka9dqtqh2mi-6 > li:before{content:"- "}.lst-kix_fka9dqtqh2mi-8 > li:before{content:"- "}.lst-kix_fka9dqtqh2mi-7 > li:before{content:"- "}.lst-kix_o36x77wt9r6i-5 > li:before{content:"- "}.lst-kix_21d41mohfndk-0 > li:before{content:"- "}ol.lst-kix_qg4x5b9wg3we-3.start{counter-reset:lst-ctn-kix_qg4x5b9wg3we-3 0}.lst-kix_21d41mohfndk-2 > li:before{content:"- "}.lst-kix_o36x77wt9r6i-7 > li:before{content:"- "}.lst-kix_qg4x5b9wg3we-3 > li{counter-increment:lst-ctn-kix_qg4x5b9wg3we-3}ul.lst-kix_il5odqkt80c0-0{list-style-type:none}.lst-kix_21d41mohfndk-4 > li:before{content:"- "}.lst-kix_21d41mohfndk-6 > li:before{content:"- "}ul.lst-kix_il5odqkt80c0-7{list-style-type:none}ul.lst-kix_il5odqkt80c0-8{list-style-type:none}ul.lst-kix_il5odqkt80c0-5{list-style-type:none}ul.lst-kix_il5odqkt80c0-6{list-style-type:none}ul.lst-kix_il5odqkt80c0-3{list-style-type:none}ul.lst-kix_il5odqkt80c0-4{list-style-type:none}ul.lst-kix_il5odqkt80c0-1{list-style-type:none}ul.lst-kix_il5odqkt80c0-2{list-style-type:none}ul.lst-kix_p4zatw8eokeu-1{list-style-type:none}ul.lst-kix_p4zatw8eokeu-0{list-style-type:none}ul.lst-kix_p4zatw8eokeu-3{list-style-type:none}ul.lst-kix_p4zatw8eokeu-2{list-style-type:none}ul.lst-kix_p4zatw8eokeu-5{list-style-type:none}ul.lst-kix_p4zatw8eokeu-4{list-style-type:none}.lst-kix_21d41mohfndk-8 > li:before{content:"- "}ul.lst-kix_p4zatw8eokeu-7{list-style-type:none}ul.lst-kix_p4zatw8eokeu-6{list-style-type:none}ul.lst-kix_p4zatw8eokeu-8{list-style-type:none}.lst-kix_x38qtdb0adgn-7 > li{counter-increment:lst-ctn-kix_x38qtdb0adgn-7}.lst-kix_df0eevsfdplg-7 > li:before{content:"- "}.lst-kix_df0eevsfdplg-5 > li:before{content:"- "}ol.lst-kix_ags1b2tdhrd-6.start{counter-reset:lst-ctn-kix_ags1b2tdhrd-6 0}.lst-kix_o36x77wt9r6i-1 > li:before{content:"- "}.lst-kix_o36x77wt9r6i-3 > li:before{content:"- "}ol.lst-kix_qg4x5b9wg3we-6{list-style-type:none}ol.lst-kix_qg4x5b9wg3we-7{list-style-type:none}ol.lst-kix_qg4x5b9wg3we-4{list-style-type:none}ol.lst-kix_qg4x5b9wg3we-5{list-style-type:none}ol.lst-kix_qg4x5b9wg3we-2{list-style-type:none}ol.lst-kix_qg4x5b9wg3we-3{list-style-type:none}ol.lst-kix_qg4x5b9wg3we-5.start{counter-reset:lst-ctn-kix_qg4x5b9wg3we-5 0}.lst-kix_x38qtdb0adgn-2 > li{counter-increment:lst-ctn-kix_x38qtdb0adgn-2}ol.lst-kix_qg4x5b9wg3we-0{list-style-type:none}ol.lst-kix_qg4x5b9wg3we-1{list-style-type:none}.lst-kix_xu6uwswl1g2s-0 > li:before{content:"- "}.lst-kix_df0eevsfdplg-1 > li:before{content:"- "}.lst-kix_df0eevsfdplg-3 > li:before{content:"- "}.lst-kix_qg4x5b9wg3we-8 > li:before{content:"" counter(lst-ctn-kix_qg4x5b9wg3we-8,lower-roman) ". "}.lst-kix_qg4x5b9wg3we-0 > li:before{content:"" counter(lst-ctn-kix_qg4x5b9wg3we-0,decimal) ". "}.lst-kix_qg4x5b9wg3we-2 > li:before{content:"" counter(lst-ctn-kix_qg4x5b9wg3we-2,lower-roman) ". "}ol.lst-kix_ags1b2tdhrd-8.start{counter-reset:lst-ctn-kix_ags1b2tdhrd-8 0}.lst-kix_qg4x5b9wg3we-4 > li:before{content:"" counter(lst-ctn-kix_qg4x5b9wg3we-4,lower-latin) ". "}.lst-kix_qg4x5b9wg3we-6 > li:before{content:"" counter(lst-ctn-kix_qg4x5b9wg3we-6,decimal) ". "}.lst-kix_fmo8fqgjapvx-0 > li:before{content:"● "}.lst-kix_qg4x5b9wg3we-8 > li{counter-increment:lst-ctn-kix_qg4x5b9wg3we-8}ol.lst-kix_qg4x5b9wg3we-8{list-style-type:none}ol.lst-kix_x38qtdb0adgn-2{list-style-type:none}.lst-kix_a0nnnl5mloi5-3 > li:before{content:"- "}ol.lst-kix_x38qtdb0adgn-1{list-style-type:none}ol.lst-kix_x38qtdb0adgn-0{list-style-type:none}.lst-kix_a0nnnl5mloi5-4 > li:before{content:"- "}.lst-kix_il5odqkt80c0-3 > li:before{content:"- "}.lst-kix_v3fl6zl0szf-5 > li:before{content:"- "}ol.lst-kix_ags1b2tdhrd-4.start{counter-reset:lst-ctn-kix_ags1b2tdhrd-4 0}.lst-kix_nhuqkzgbg9r-2 > li:before{content:"■ "}.lst-kix_nhuqkzgbg9r-6 > li:before{content:"● "}.lst-kix_ags1b2tdhrd-0 > li:before{content:"" counter(lst-ctn-kix_ags1b2tdhrd-0,decimal) ". "}ol.lst-kix_x38qtdb0adgn-8{list-style-type:none}.lst-kix_rfpc7m80m0vo-8 > li:before{content:"- "}ol.lst-kix_x38qtdb0adgn-7{list-style-type:none}.lst-kix_v3fl6zl0szf-1 > li:before{content:"- "}.lst-kix_nhuqkzgbg9r-1 > li:before{content:"○ "}ol.lst-kix_x38qtdb0adgn-6{list-style-type:none}ol.lst-kix_x38qtdb0adgn-5{list-style-type:none}ol.lst-kix_x38qtdb0adgn-4{list-style-type:none}ol.lst-kix_x38qtdb0adgn-3{list-style-type:none}.lst-kix_il5odqkt80c0-2 > li:before{content:"- "}.lst-kix_v3fl6zl0szf-0 > li:before{content:"- "}.lst-kix_v3fl6zl0szf-8 > li:before{content:"- "}.lst-kix_9q9b8y3p0qwa-3 > li:before{content:"- "}.lst-kix_nurwb7htbdrn-5 > li:before{content:"- "}.lst-kix_ags1b2tdhrd-3 > li:before{content:"" counter(lst-ctn-kix_ags1b2tdhrd-3,decimal) ". "}.lst-kix_9q9b8y3p0qwa-2 > li:before{content:"- "}.lst-kix_ags1b2tdhrd-4 > li:before{content:"" counter(lst-ctn-kix_ags1b2tdhrd-4,lower-latin) ". "}.lst-kix_ags1b2tdhrd-8 > li:before{content:"" counter(lst-ctn-kix_ags1b2tdhrd-8,lower-roman) ". "}.lst-kix_a0nnnl5mloi5-7 > li:before{content:"- "}.lst-kix_nurwb7htbdrn-8 > li:before{content:"- "}.lst-kix_a0nnnl5mloi5-8 > li:before{content:"- "}.lst-kix_ags1b2tdhrd-7 > li:before{content:"" counter(lst-ctn-kix_ags1b2tdhrd-7,lower-latin) ". "}.lst-kix_il5odqkt80c0-7 > li:before{content:"- "}.lst-kix_nhuqkzgbg9r-5 > li:before{content:"■ "}ol.lst-kix_x38qtdb0adgn-7.start{counter-reset:lst-ctn-kix_x38qtdb0adgn-7 0}.lst-kix_il5odqkt80c0-6 > li:before{content:"- "}.lst-kix_xu6uwswl1g2s-8 > li:before{content:"- "}ol.lst-kix_x38qtdb0adgn-1.start{counter-reset:lst-ctn-kix_x38qtdb0adgn-1 0}.lst-kix_nurwb7htbdrn-4 > li:before{content:"- "}.lst-kix_xu6uwswl1g2s-4 > li:before{content:"- "}.lst-kix_xu6uwswl1g2s-1 > li:before{content:"- "}.lst-kix_xu6uwswl1g2s-5 > li:before{content:"- "}ol.lst-kix_qg4x5b9wg3we-1.start{counter-reset:lst-ctn-kix_qg4x5b9wg3we-1 0}.lst-kix_nurwb7htbdrn-0 > li:before{content:"- "}.lst-kix_a0nnnl5mloi5-0 > li:before{content:"- "}.lst-kix_nurwb7htbdrn-1 > li:before{content:"- "}.lst-kix_v3fl6zl0szf-4 > li:before{content:"- "}ul.lst-kix_xu6uwswl1g2s-4{list-style-type:none}ul.lst-kix_xu6uwswl1g2s-3{list-style-type:none}ul.lst-kix_xu6uwswl1g2s-2{list-style-type:none}ul.lst-kix_xu6uwswl1g2s-1{list-style-type:none}ul.lst-kix_xu6uwswl1g2s-0{list-style-type:none}ul.lst-kix_xu6uwswl1g2s-8{list-style-type:none}ul.lst-kix_xu6uwswl1g2s-7{list-style-type:none}ul.lst-kix_xu6uwswl1g2s-6{list-style-type:none}ul.lst-kix_xu6uwswl1g2s-5{list-style-type:none}ol.lst-kix_ags1b2tdhrd-5.start{counter-reset:lst-ctn-kix_ags1b2tdhrd-5 0}ul.lst-kix_nurwb7htbdrn-1{list-style-type:none}ul.lst-kix_nurwb7htbdrn-0{list-style-type:none}ul.lst-kix_nurwb7htbdrn-3{list-style-type:none}ul.lst-kix_nurwb7htbdrn-2{list-style-type:none}ul.lst-kix_nurwb7htbdrn-5{list-style-type:none}ul.lst-kix_nurwb7htbdrn-4{list-style-type:none}.lst-kix_x38qtdb0adgn-0 > li{counter-increment:lst-ctn-kix_x38qtdb0adgn-0}ol.lst-kix_x38qtdb0adgn-6.start{counter-reset:lst-ctn-kix_x38qtdb0adgn-6 0}.lst-kix_rfpc7m80m0vo-0 > li:before{content:"- "}.lst-kix_rfpc7m80m0vo-1 > li:before{content:"- "}ol.lst-kix_qg4x5b9wg3we-2.start{counter-reset:lst-ctn-kix_qg4x5b9wg3we-2 0}.lst-kix_rfpc7m80m0vo-4 > li:before{content:"- "}ul.lst-kix_nurwb7htbdrn-7{list-style-type:none}ul.lst-kix_nurwb7htbdrn-6{list-style-type:none}ul.lst-kix_nurwb7htbdrn-8{list-style-type:none}.lst-kix_rfpc7m80m0vo-5 > li:before{content:"- "}.lst-kix_p4zatw8eokeu-3 > li:before{content:"- "}.lst-kix_x38qtdb0adgn-5 > li{counter-increment:lst-ctn-kix_x38qtdb0adgn-5}ol.lst-kix_x38qtdb0adgn-0.start{counter-reset:lst-ctn-kix_x38qtdb0adgn-0 0}.lst-kix_ags1b2tdhrd-0 > li{counter-increment:lst-ctn-kix_ags1b2tdhrd-0}.lst-kix_o36x77wt9r6i-6 > li:before{content:"- "}ol.lst-kix_ags1b2tdhrd-0.start{counter-reset:lst-ctn-kix_ags1b2tdhrd-0 0}.lst-kix_x38qtdb0adgn-7 > li:before{content:"" counter(lst-ctn-kix_x38qtdb0adgn-7,lower-latin) ". "}.lst-kix_21d41mohfndk-3 > li:before{content:"- "}.lst-kix_21d41mohfndk-7 > li:before{content:"- "}ol.lst-kix_qg4x5b9wg3we-0.start{counter-reset:lst-ctn-kix_qg4x5b9wg3we-0 0}.lst-kix_fka9dqtqh2mi-0 > li:before{content:"- "}ol.lst-kix_ags1b2tdhrd-3.start{counter-reset:lst-ctn-kix_ags1b2tdhrd-3 0}.lst-kix_ags1b2tdhrd-2 > li{counter-increment:lst-ctn-kix_ags1b2tdhrd-2}.lst-kix_nm0mbuw9q3ko-6 > li:before{content:"● "}ul.lst-kix_nm0mbuw9q3ko-7{list-style-type:none}ul.lst-kix_nm0mbuw9q3ko-6{list-style-type:none}ol.lst-kix_x38qtdb0adgn-5.start{counter-reset:lst-ctn-kix_x38qtdb0adgn-5 0}ul.lst-kix_nm0mbuw9q3ko-8{list-style-type:none}ul.lst-kix_nm0mbuw9q3ko-3{list-style-type:none}ul.lst-kix_nm0mbuw9q3ko-2{list-style-type:none}ul.lst-kix_nm0mbuw9q3ko-5{list-style-type:none}.lst-kix_x38qtdb0adgn-3 > li:before{content:"" counter(lst-ctn-kix_x38qtdb0adgn-3,decimal) ". "}ul.lst-kix_nm0mbuw9q3ko-4{list-style-type:none}.lst-kix_p4zatw8eokeu-7 > li:before{content:"- "}ul.lst-kix_nm0mbuw9q3ko-1{list-style-type:none}ul.lst-kix_nm0mbuw9q3ko-0{list-style-type:none}.lst-kix_o36x77wt9r6i-2 > li:before{content:"- "}.lst-kix_df0eevsfdplg-6 > li:before{content:"- "}.lst-kix_yqd6d52wl8-6 > li:before{content:"● "}ul.lst-kix_a0nnnl5mloi5-8{list-style-type:none}ul.lst-kix_a0nnnl5mloi5-7{list-style-type:none}ul.lst-kix_a0nnnl5mloi5-6{list-style-type:none}ol.lst-kix_x38qtdb0adgn-2.start{counter-reset:lst-ctn-kix_x38qtdb0adgn-2 0}ul.lst-kix_a0nnnl5mloi5-5{list-style-type:none}ul.lst-kix_a0nnnl5mloi5-4{list-style-type:none}ul.lst-kix_a0nnnl5mloi5-3{list-style-type:none}ul.lst-kix_a0nnnl5mloi5-2{list-style-type:none}ul.lst-kix_a0nnnl5mloi5-1{list-style-type:none}ol.lst-kix_ags1b2tdhrd-2.start{counter-reset:lst-ctn-kix_ags1b2tdhrd-2 0}ul.lst-kix_a0nnnl5mloi5-0{list-style-type:none}.lst-kix_df0eevsfdplg-2 > li:before{content:"- "}.lst-kix_paz14vwfqfoy-6 > li:before{content:"● "}.lst-kix_nm0mbuw9q3ko-2 > li:before{content:"■ "}.lst-kix_qg4x5b9wg3we-7 > li:before{content:"" counter(lst-ctn-kix_qg4x5b9wg3we-7,lower-latin) ". "}.lst-kix_paz14vwfqfoy-2 > li:before{content:"■ "}.lst-kix_163mbam891ft-4 > li:before{content:"○ "}.lst-kix_qg4x5b9wg3we-3 > li:before{content:"" counter(lst-ctn-kix_qg4x5b9wg3we-3,decimal) ". "}ul.lst-kix_fmo8fqgjapvx-1{list-style-type:none}ul.lst-kix_fmo8fqgjapvx-0{list-style-type:none}.lst-kix_163mbam891ft-8 > li:before{content:"■ "}ul.lst-kix_fmo8fqgjapvx-5{list-style-type:none}ul.lst-kix_fmo8fqgjapvx-4{list-style-type:none}ul.lst-kix_fmo8fqgjapvx-3{list-style-type:none}ul.lst-kix_fmo8fqgjapvx-2{list-style-type:none}ol.lst-kix_ags1b2tdhrd-1.start{counter-reset:lst-ctn-kix_ags1b2tdhrd-1 0}ul.lst-kix_fmo8fqgjapvx-8{list-style-type:none}.lst-kix_ags1b2tdhrd-7 > li{counter-increment:lst-ctn-kix_ags1b2tdhrd-7}ul.lst-kix_fmo8fqgjapvx-7{list-style-type:none}.lst-kix_qg4x5b9wg3we-5 > li{counter-increment:lst-ctn-kix_qg4x5b9wg3we-5}.lst-kix_9q9b8y3p0qwa-6 > li:before{content:"- "}ul.lst-kix_fmo8fqgjapvx-6{list-style-type:none}ol.lst-kix_x38qtdb0adgn-3.start{counter-reset:lst-ctn-kix_x38qtdb0adgn-3 0}
  • Sales - oriented:
  • Aggressive sales techniques & belief that high sales resulting high profits.
  • Products / services that buyers do not normally think of buying (financial services / auto dealers)
  • Customer satisfaction : eval. of goods & services if they have met their needs & expectations.
  • Market-oriented : the idea that the social & economic justification for an org’s existence is the satisfaction of customer wants & need while meeting org. Objectives.
  • Social - oriented:
  • Mkt-oriented plus society’s long-run interests
  • less toxic products
  • move durable products
  • products that are reusable & recycle mkts.
  • to achieve mkt-orientation:
  • obtain info about customers, competitors & mkts
  • examine the info from a total business perspective
  • determine how to deliver superior customer value
  • implement actions to provide value

We also discuss several other topics like What were the significant events during the northern industrial revolution?

Day 3 - 8/29/17

  • production-oriented : not customer-oriented
  • sales-oriented : high pressure sales tactics, customer retention
  • mkt-oriented : harmful to the custom or broader society in the long-run
  • societal-oriented : cost

  • situation analysis :
  • an in-depth analysis of the org’s internal & external environments
  • internal analysis : analyzing the firm’s current strategy & performance\
  • competitive intelligence : analyzing competing businesses
  • environmental scanning : analyzing the external environment
  • situation analysis : combo of all 3 analysis
  • elements of the mission statement:
  • 5 basic questions:
  1. Who are we
  2. Who are our customers
  3. What is our operating philosophy
  4. What are our core competencies or competitive advantage
  5. What are our responsibilities w/ respect to being a good steward of our human, financial, & environment resources
  • Width & stability:

   ↓               ↓If you want to learn more check out What do william duer known for?

too broad     frequency

too narrow   of modifications

  • Corporate or Business-unit strategy :
  • the central means for :
  • utilizing & integrating the org’s resources
  • carrying out the org’s mission
  • achieving the org’s desired goals & objectives
  • Leverages the firm’s capabilities that give it a competitive, or differential advantage.
  • determines the nature & future direction of each business unit.
  • functional strategy : designed to integrate efforts focused on achieving the area’s stated objectives.
  • implementation : involves activities that execute the functional strategy
  • function plans have 2 target mkts.
  1. external
  2. internal

We also discuss several other topics like What word means doing the right thing?

Day 4 - 8/31/17If you want to learn more check out What are the 3 types of nuclear reactions?

  • competitive advantage : set of unique features of a company & its products that are perceived by the target mkt as significant superior to competition

If you want to learn more check out What are the core ethical principles?

sources of competitive advantage

∕                      |                   \If you want to learn more check out What is the definition of quaternary structure in biology?

      cost        product / service    niche

Differentiation               strategies

  • cost : being the low-cost competitor in an industry while maintaining satisfactory profit margins.
  • Amazon, walmart, southwest Airlines
  • Discussion:
  • How do budget airlines afford to offer low fares?
  • optional luxuries
  • more people
  • no refunds
  • less time on the ground
  • one-class
  • avoid marginal customers
  • Is this competitive advantage sustainable in the long run?
  • continual erosion (southwest is no longer the cheapest)
  • price war (barris vs. rylenol)
  • product differentiation : provision of something that is unique & valuable to buyers beyond simply offering a lower price than the competition.
  • Verizon : most 40 coverage

              Att : Strongest signal

              T-Mobile fastest network

              Sprint : Cost

  • Niche Market : advantage achieved when a firm seeks to target & effectively serve a small segment of the mkt.
  • used by small companies
  • used in limited geographic mkt.
  • Red Bull
  • Ethics & social responsibility :
  • grown in importance recently due to firms having problems in these areas.
  • have become necessities due to:
  1. stakeholder demands
  2. ethical issues can become legal issues
  • improve mktg performance & profits
  • importance to the development of mktg strategy

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