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mark 201

mark 201

Description

School: Concordia University
Department: Marketing
Course: Intro to Marketing
Term: Fall 2017
Tags: Marketing, Consumer, market, buyingdecisionprocess, and businessmarket
Cost: 25
Name: Chapter 6: Understanding consumer and business buyer
Description: - Understand the consumer market and the major factors that influence consumer buyer behavior - Identify and discuss the stages in the buyer decision process - Describe the adoption and diffusion process for new products - Define the business market
Uploaded: 10/06/2017
14 Pages 119 Views 0 Unlocks
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