What divides the market into groups that are similar? How do you choose target markets? What is changing consumers views on a brand to better another brand?

MKT 3000 Chapter 8 Segmenting and Targeting Markets Market- includes people/organizations that have a need to buy a product  Are heterogeneous Market Segmentation: Divides the market into groups that are similar. Market Segment: The concluding group due to segmentation. Targeting: Looking at the segments (groups) likes and dislikes and choose more groups they can fit into. Positioning: Making a specific product for every targeted group to get them to buy their product. *It is hard to meet the needs of all customers with just one product* For Successful Segmentation (dividing into groups) 1. Identifiable and Measurable 2. Substantial 3. Accessible 4. Responsive Bases of Segmentation  Geograph