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Clemson - LAW 3220 - Law 3220 Week 7 Notes - Class Notes

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Schools > Clemson University > Law > LAW 3220 > Clemson - LAW 3220 - Law 3220 Week 7 Notes - Class Notes

Clemson - LAW 3220 - Law 3220 Week 7 Notes - Class Notes

School: Clemson University
Department: Law
Course: Legal Environment of Business
Professor: John Hine
Term: Spring 2017
Tags: Law and businesslaw
Name: Law 3220 Week 7 Notes
Description: These notes cover topics that will be on exam 3
Uploaded: 10/06/2017
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background image Law 3220:
Week 7 Notes
Chapter 9: Intellectual Property
-Not tangible
-Assets are created by mental activity
-You can sue people for stealing your intellectual property
1. Trademarks:
-Any design, logo, distinctive mark, etc. a company uses to represent 
their company
-Could be one of the company’s most valuable assets -Build association through marketing and advertising
-Lanham act (federal law), if you can show that your trademark is 
distinctive, you can register it and use it exclusively for 10 years
-After 10 years, if you are still using it, you can get another 10 
years indefinitely 
-Advantages: 10-year protection, public filing, federal courts have
jurisdiction over intellectual property disputes, only protects you 
from US competitors (must know international laws), cleared with
US customs people
a. Arbitrary and Fanciful: most highly protectable
a. Mark is very distinctive b. Suggestive: one that hints at the product a company sells a. Dairy Queen, Chicken of the Sea c. Descriptive: describes what the company is and what the  product is a. Holiday Inn, Yellow Pages d. Generic: if something has become common use, it becomes  difficult to protect a. If you let your product become common, you cant fight  it b. Kleenex -Is there consumer confusion? -Consumer survey  -Is my use of the trademark diluting Nike’s business?
-Counterfeiting: when you try to use something as your own and sell it
-Lanham Act protects this
-Not illegal in all countries
-Cybersquatting: someone takes your website domain name -Hoping customers get confused
-Squatters are looking to be bought out by big companies
-Advertising is fair game 
background image 2. Tradenames:
-Name of the company or business
-Ex. Apple, Nike, Coca Cola -No way to register your name -But can protect it if you show you were the first to use it 3. Copyrights: ARTISTIC CREATION AND MUST BE ORIGINAL
-Copyright Protection Act
-Artistic aspects: songs, books, paintings, and computer 
operating systems
-Must be original work of act
-File for protection w/ a copy of your artwork
-Longest initial protection  -Life of initial artist and 70 years after
1. Right to reproduce the work
2. Right to publish or distribute the work
3. Right to prevent anyone else from trying to produce it
4. Right to display it in public and charge admission for seeing it
5. Song (right to perform it and prevent anyone else form 
performing it)
6. Right to produce all sequels
-No domain or Internet rights
-When suing for misappropriation, what is the extent of the copying? 
-Stolen profits from you?
-Disgraced the name of your work?
-$750 fine
-Use not for profit (not a violation)
-People are allowed to have one copy of your work (one copy of 
Harry Potter)
4. Patents: Inventors
-Someone who has invented a better manufacturing process or a 
better way to make a product
-Utility patent (manufacturing method)
-Design patent (design of the product)
-Period of protection = 20 years and CANNOT file for renewal
-Only US law
-Only protected in the US market -Application: file with Patent office -All pages, drawings, explanations of invention
-Takes a lot of time and money (2 years)
-“Patent pending” -During 2 years, the court may give you some protection
-Filings are public information
-COULD PRETEND IT’S A TRADE SECRET -Avoid time and money hassles

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School: Clemson University
Department: Law
Course: Legal Environment of Business
Professor: John Hine
Term: Spring 2017
Tags: Law and businesslaw
Name: Law 3220 Week 7 Notes
Description: These notes cover topics that will be on exam 3
Uploaded: 10/06/2017
3 Pages 37 Views 29 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
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