PSCI 2305 Week 9 Notes
Media in Campaigns (10/23/17)
Importance of mass media
Primary source of info about politics for people
∙ Common Carrier
∙ Partisan Advocate
Traditional Views of Media Effects
Tendency not to notice, more quickly forget stimuli that contradict prior beliefs
Importance of issue on a national/state/local scale
Effect increased by
Lead story status
Vivid story, emotional engagement
Lack of political sophistication of viewer
Exposure to one stimulus influences the response to another stimulus Manipulates which aspects of issues weigh most heavily in our opinion about a candidate. (10/25/17)
Cognitive misers We also discuss several other topics like What is the formula for energy efficient rating?
Defines the an element of rhetoric to encourage/discourage certain interpretations
To persuade a political audience of one side of an argument or another “Framing” a story
Reduces complex issues to simple parts
Frames generated by
We also discuss several other topics like What does total revenue pertain to?
∙ Pro-choice vs. Pro-life
Not just the news…
Entertainment shows may also have effects
Even “better” than the news
Type of propaganda
Consists of deliberate misinformation
Spread via traditional print and broadcast news
More recently via social media
Not knowing is cognitively uncomfortable
Humans are uncomfortable when they don’t know things
Spreads because readers don’t take the time to properly verify False Headlines
A news headline may state as fact but body says different
Social Media Sharing
Show a large number of news items in short time means users might not take time to verify
Popular + widely-shared ≠ true
Satire news or comedy news often begins with an aspect of truth then purposefully twists it to comment on society
∙ EX. The Onion
Why do we look at fake news?
Confirmation bias (Zaller)
Uncertainty is cognitively uncomfortable
Little difference to our brain between looking at cute animals and consuming sugar Don't forget about the age old question of Where do heterotrophs sources their food from?
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Dopamine and decrease in reward overtime
Willing to put up with disappointment
As long as there’s an occasional payout