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UVU / Engineering / MKTG 3600 / What is the focus of advertisement?

What is the focus of advertisement?

What is the focus of advertisement?

Description

School: Utah Valley University
Department: Engineering
Course: Marketing
Professor: Lee
Term: Fall 2017
Tags:
Cost: 50
Name: Next test
Description: This will be super helpful for your next exam
Uploaded: 11/08/2017
3 Pages 94 Views 1 Unlocks
Reviews


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"}ol.lst-kix_8lvexpae2uvf-4{list-style-type:none}.lst-kix_8lvexpae2uvf-7 > li{counter-increment:lst-ctn-kix_8lvexpae2uvf-7}ol.lst-kix_8lvexpae2uvf-3{list-style-type:none}.lst-kix_8lvexpae2uvf-3 > li:before{content:"" counter(lst-ctn-kix_8lvexpae2uvf-3,decimal) ". "}ol.lst-kix_8lvexpae2uvf-0{list-style-type:none}ol.lst-kix_8lvexpae2uvf-1.start{counter-reset:lst-ctn-kix_8lvexpae2uvf-1 0}.lst-kix_ek8l1deosk3g-8 > li{counter-increment:lst-ctn-kix_ek8l1deosk3g-8}ol.lst-kix_ek8l1deosk3g-3.start{counter-reset:lst-ctn-kix_ek8l1deosk3g-3 0}.lst-kix_8lvexpae2uvf-8 > li:before{content:"" counter(lst-ctn-kix_8lvexpae2uvf-8,lower-roman) ". "}ol.lst-kix_8lvexpae2uvf-6{list-style-type:none}.lst-kix_8lvexpae2uvf-6 > li{counter-increment:lst-ctn-kix_8lvexpae2uvf-6}ol.lst-kix_8lvexpae2uvf-5{list-style-type:none}ol.lst-kix_8lvexpae2uvf-8{list-style-type:none}ol.lst-kix_il0k9zo9zqbu-6.start{counter-reset:lst-ctn-kix_il0k9zo9zqbu-6 0}ol.lst-kix_8lvexpae2uvf-7{list-style-type:none}.lst-kix_8lvexpae2uvf-6 > li:before{content:"" counter(lst-ctn-kix_8lvexpae2uvf-6,decimal) ". "}.lst-kix_8lvexpae2uvf-7 > li:before{content:"" counter(lst-ctn-kix_8lvexpae2uvf-7,lower-latin) ". "}ol.lst-kix_il0k9zo9zqbu-3.start{counter-reset:lst-ctn-kix_il0k9zo9zqbu-3 0}.lst-kix_il0k9zo9zqbu-3 > li{counter-increment:lst-ctn-kix_il0k9zo9zqbu-3}ol.lst-kix_il0k9zo9zqbu-8{list-style-type:none}ol.lst-kix_uj19usip9ubo-8{list-style-type:none}ol.lst-kix_uj19usip9ubo-7{list-style-type:none}ol.lst-kix_il0k9zo9zqbu-5{list-style-type:none}ol.lst-kix_uj19usip9ubo-2.start{counter-reset:lst-ctn-kix_uj19usip9ubo-2 0}ol.lst-kix_uj19usip9ubo-6{list-style-type:none}ol.lst-kix_il0k9zo9zqbu-4{list-style-type:none}ol.lst-kix_uj19usip9ubo-5{list-style-type:none}ol.lst-kix_il0k9zo9zqbu-7{list-style-type:none}ol.lst-kix_uj19usip9ubo-4{list-style-type:none}ol.lst-kix_il0k9zo9zqbu-6{list-style-type:none}ol.lst-kix_uj19usip9ubo-3{list-style-type:none}ol.lst-kix_uj19usip9ubo-2{list-style-type:none}ol.lst-kix_uj19usip9ubo-1{list-style-type:none}ol.lst-kix_uj19usip9ubo-0{list-style-type:none}ol.lst-kix_il0k9zo9zqbu-0.start{counter-reset:lst-ctn-kix_il0k9zo9zqbu-0 0}ol.lst-kix_uj19usip9ubo-5.start{counter-reset:lst-ctn-kix_uj19usip9ubo-5 0}.lst-kix_il0k9zo9zqbu-1 > li{counter-increment:lst-ctn-kix_il0k9zo9zqbu-1}.lst-kix_il0k9zo9zqbu-4 > li{counter-increment:lst-ctn-kix_il0k9zo9zqbu-4}ol.lst-kix_il0k9zo9zqbu-1{list-style-type:none}ol.lst-kix_il0k9zo9zqbu-0{list-style-type:none}ol.lst-kix_il0k9zo9zqbu-3{list-style-type:none}ol.lst-kix_il0k9zo9zqbu-2{list-style-type:none}.lst-kix_uj19usip9ubo-7 > li{counter-increment:lst-ctn-kix_uj19usip9ubo-7}ol.lst-kix_il0k9zo9zqbu-4.start{counter-reset:lst-ctn-kix_il0k9zo9zqbu-4 0}ol.lst-kix_uj19usip9ubo-1.start{counter-reset:lst-ctn-kix_uj19usip9ubo-1 0}.lst-kix_ek8l1deosk3g-8 > li:before{content:"" counter(lst-ctn-kix_ek8l1deosk3g-8,lower-roman) ". "}.lst-kix_ek8l1deosk3g-5 > li:before{content:"" counter(lst-ctn-kix_ek8l1deosk3g-5,lower-roman) ". "}.lst-kix_ek8l1deosk3g-6 > li:before{content:"" counter(lst-ctn-kix_ek8l1deosk3g-6,decimal) ". "}ol.lst-kix_8lvexpae2uvf-6.start{counter-reset:lst-ctn-kix_8lvexpae2uvf-6 0}.lst-kix_ek8l1deosk3g-7 > li:before{content:"" counter(lst-ctn-kix_ek8l1deosk3g-7,lower-latin) ". "}.lst-kix_8lvexpae2uvf-4 > li{counter-increment:lst-ctn-kix_8lvexpae2uvf-4}ol.lst-kix_ek8l1deosk3g-2.start{counter-reset:lst-ctn-kix_ek8l1deosk3g-2 0}.lst-kix_ek8l1deosk3g-1 > li:before{content:"" counter(lst-ctn-kix_ek8l1deosk3g-1,lower-latin) ". "}.lst-kix_ek8l1deosk3g-0 > li:before{content:"" counter(lst-ctn-kix_ek8l1deosk3g-0,decimal) ". "}.lst-kix_ek8l1deosk3g-2 > li:before{content:"" counter(lst-ctn-kix_ek8l1deosk3g-2,lower-roman) ". "}.lst-kix_8lvexpae2uvf-3 > li{counter-increment:lst-ctn-kix_8lvexpae2uvf-3}.lst-kix_ek8l1deosk3g-4 > li:before{content:"" counter(lst-ctn-kix_ek8l1deosk3g-4,lower-latin) ". "}ol.lst-kix_ek8l1deosk3g-8.start{counter-reset:lst-ctn-kix_ek8l1deosk3g-8 0}.lst-kix_ek8l1deosk3g-3 > li:before{content:"" counter(lst-ctn-kix_ek8l1deosk3g-3,decimal) ". "}ol.lst-kix_uj19usip9ubo-7.start{counter-reset:lst-ctn-kix_uj19usip9ubo-7 0}.lst-kix_uj19usip9ubo-5 > li{counter-increment:lst-ctn-kix_uj19usip9ubo-5}.lst-kix_uj19usip9ubo-8 > li{counter-increment:lst-ctn-kix_uj19usip9ubo-8}.lst-kix_il0k9zo9zqbu-5 > li{counter-increment:lst-ctn-kix_il0k9zo9zqbu-5}ol.lst-kix_uj19usip9ubo-0.start{counter-reset:lst-ctn-kix_uj19usip9ubo-0 0}.lst-kix_il0k9zo9zqbu-2 > li{counter-increment:lst-ctn-kix_il0k9zo9zqbu-2}ol.lst-kix_il0k9zo9zqbu-5.start{counter-reset:lst-ctn-kix_il0k9zo9zqbu-5 0}.lst-kix_ek8l1deosk3g-2 > li{counter-increment:lst-ctn-kix_ek8l1deosk3g-2}ol.lst-kix_8lvexpae2uvf-7.start{counter-reset:lst-ctn-kix_8lvexpae2uvf-7 0}.lst-kix_ek8l1deosk3g-5 > li{counter-increment:lst-ctn-kix_ek8l1deosk3g-5}.lst-kix_il0k9zo9zqbu-8 > li{counter-increment:lst-ctn-kix_il0k9zo9zqbu-8}ol.lst-kix_uj19usip9ubo-6.start{counter-reset:lst-ctn-kix_uj19usip9ubo-6 0}ol.lst-kix_ek8l1deosk3g-4{list-style-type:none}ol.lst-kix_ek8l1deosk3g-5{list-style-type:none}.lst-kix_ek8l1deosk3g-3 > li{counter-increment:lst-ctn-kix_ek8l1deosk3g-3}ol.lst-kix_ek8l1deosk3g-6{list-style-type:none}.lst-kix_8lvexpae2uvf-1 > li{counter-increment:lst-ctn-kix_8lvexpae2uvf-1}ol.lst-kix_ek8l1deosk3g-7{list-style-type:none}ol.lst-kix_ek8l1deosk3g-7.start{counter-reset:lst-ctn-kix_ek8l1deosk3g-7 0}ol.lst-kix_ek8l1deosk3g-8{list-style-type:none}.lst-kix_uj19usip9ubo-3 > li{counter-increment:lst-ctn-kix_uj19usip9ubo-3}ol.lst-kix_8lvexpae2uvf-0.start{counter-reset:lst-ctn-kix_8lvexpae2uvf-0 0}.lst-kix_ek8l1deosk3g-4 > li{counter-increment:lst-ctn-kix_ek8l1deosk3g-4}.lst-kix_uj19usip9ubo-2 > li{counter-increment:lst-ctn-kix_uj19usip9ubo-2}ol.lst-kix_8lvexpae2uvf-8.start{counter-reset:lst-ctn-kix_8lvexpae2uvf-8 0}.lst-kix_8lvexpae2uvf-0 > li{counter-increment:lst-ctn-kix_8lvexpae2uvf-0}ol.lst-kix_8lvexpae2uvf-5.start{counter-reset:lst-ctn-kix_8lvexpae2uvf-5 0}ol.lst-kix_ek8l1deosk3g-1.start{counter-reset:lst-ctn-kix_ek8l1deosk3g-1 0}.lst-kix_il0k9zo9zqbu-7 > li:before{content:"" counter(lst-ctn-kix_il0k9zo9zqbu-7,lower-latin) ". "}.lst-kix_il0k9zo9zqbu-7 > li{counter-increment:lst-ctn-kix_il0k9zo9zqbu-7}.lst-kix_il0k9zo9zqbu-8 > li:before{content:"" counter(lst-ctn-kix_il0k9zo9zqbu-8,lower-roman) ". "}.lst-kix_uj19usip9ubo-4 > li{counter-increment:lst-ctn-kix_uj19usip9ubo-4}ol.lst-kix_il0k9zo9zqbu-7.start{counter-reset:lst-ctn-kix_il0k9zo9zqbu-7 0}.lst-kix_uj19usip9ubo-1 > li{counter-increment:lst-ctn-kix_uj19usip9ubo-1}ol.lst-kix_8lvexpae2uvf-2.start{counter-reset:lst-ctn-kix_8lvexpae2uvf-2 0}ol.lst-kix_ek8l1deosk3g-0{list-style-type:none}ol.lst-kix_ek8l1deosk3g-1{list-style-type:none}ol.lst-kix_ek8l1deosk3g-2{list-style-type:none}ol.lst-kix_ek8l1deosk3g-3{list-style-type:none}ol.lst-kix_ek8l1deosk3g-4.start{counter-reset:lst-ctn-kix_ek8l1deosk3g-4 0}ol.lst-kix_uj19usip9ubo-8.start{counter-reset:lst-ctn-kix_uj19usip9ubo-8 0}ol.lst-kix_ek8l1deosk3g-5.start{counter-reset:lst-ctn-kix_ek8l1deosk3g-5 0}.lst-kix_il0k9zo9zqbu-0 > li{counter-increment:lst-ctn-kix_il0k9zo9zqbu-0}.lst-kix_ek8l1deosk3g-6 > li{counter-increment:lst-ctn-kix_ek8l1deosk3g-6}.lst-kix_uj19usip9ubo-0 > li{counter-increment:lst-ctn-kix_uj19usip9ubo-0}.lst-kix_uj19usip9ubo-6 > li{counter-increment:lst-ctn-kix_uj19usip9ubo-6}.lst-kix_ek8l1deosk3g-0 > li{counter-increment:lst-ctn-kix_ek8l1deosk3g-0}.lst-kix_il0k9zo9zqbu-0 > li:before{content:"" counter(lst-ctn-kix_il0k9zo9zqbu-0,decimal) ". "}.lst-kix_il0k9zo9zqbu-3 > li:before{content:"" counter(lst-ctn-kix_il0k9zo9zqbu-3,decimal) ". "}.lst-kix_uj19usip9ubo-4 > li:before{content:"" counter(lst-ctn-kix_uj19usip9ubo-4,lower-latin) ". "}ol.lst-kix_il0k9zo9zqbu-1.start{counter-reset:lst-ctn-kix_il0k9zo9zqbu-1 0}.lst-kix_il0k9zo9zqbu-1 > li:before{content:"" counter(lst-ctn-kix_il0k9zo9zqbu-1,lower-latin) ". "}.lst-kix_il0k9zo9zqbu-5 > li:before{content:"" counter(lst-ctn-kix_il0k9zo9zqbu-5,lower-roman) ". "}ol.lst-kix_il0k9zo9zqbu-8.start{counter-reset:lst-ctn-kix_il0k9zo9zqbu-8 0}.lst-kix_il0k9zo9zqbu-2 > li:before{content:"" counter(lst-ctn-kix_il0k9zo9zqbu-2,lower-roman) ". "}.lst-kix_il0k9zo9zqbu-6 > li:before{content:"" counter(lst-ctn-kix_il0k9zo9zqbu-6,decimal) ". "}.lst-kix_uj19usip9ubo-3 > li:before{content:"" counter(lst-ctn-kix_uj19usip9ubo-3,decimal) ". "}ol.lst-kix_uj19usip9ubo-4.start{counter-reset:lst-ctn-kix_uj19usip9ubo-4 0}ol.lst-kix_8lvexpae2uvf-3.start{counter-reset:lst-ctn-kix_8lvexpae2uvf-3 0}.lst-kix_ek8l1deosk3g-1 > li{counter-increment:lst-ctn-kix_ek8l1deosk3g-1}.lst-kix_uj19usip9ubo-0 > li:before{content:"" counter(lst-ctn-kix_uj19usip9ubo-0,decimal) ". "}.lst-kix_uj19usip9ubo-2 > li:before{content:"" counter(lst-ctn-kix_uj19usip9ubo-2,lower-roman) ". "}.lst-kix_il0k9zo9zqbu-6 > li{counter-increment:lst-ctn-kix_il0k9zo9zqbu-6}.lst-kix_il0k9zo9zqbu-4 > li:before{content:"" counter(lst-ctn-kix_il0k9zo9zqbu-4,lower-latin) ". "}.lst-kix_uj19usip9ubo-1 > li:before{content:"" counter(lst-ctn-kix_uj19usip9ubo-1,lower-latin) ". "}.lst-kix_8lvexpae2uvf-8 > li{counter-increment:lst-ctn-kix_8lvexpae2uvf-8}ol.lst-kix_ek8l1deosk3g-6.start{counter-reset:lst-ctn-kix_ek8l1deosk3g-6 0}.lst-kix_8lvexpae2uvf-5 > li{counter-increment:lst-ctn-kix_8lvexpae2uvf-5}.lst-kix_ek8l1deosk3g-7 > li{counter-increment:lst-ctn-kix_ek8l1deosk3g-7}.lst-kix_8lvexpae2uvf-2 > li{counter-increment:lst-ctn-kix_8lvexpae2uvf-2}.lst-kix_uj19usip9ubo-5 > li:before{content:"" counter(lst-ctn-kix_uj19usip9ubo-5,lower-roman) ". "}.lst-kix_uj19usip9ubo-6 > li:before{content:"" counter(lst-ctn-kix_uj19usip9ubo-6,decimal) ". "}.lst-kix_uj19usip9ubo-7 > li:before{content:"" counter(lst-ctn-kix_uj19usip9ubo-7,lower-latin) ". "}ol.lst-kix_il0k9zo9zqbu-2.start{counter-reset:lst-ctn-kix_il0k9zo9zqbu-2 0}.lst-kix_uj19usip9ubo-8 > li:before{content:"" counter(lst-ctn-kix_uj19usip9ubo-8,lower-roman) ". "}ol.lst-kix_uj19usip9ubo-3.start{counter-reset:lst-ctn-kix_uj19usip9ubo-3 0}

Advertising, Sales, Promo and PRDon't forget about the age old question of Why does the news media cover some stories but not others?

Advertisement = focus on selling goods or services

3 forms:

  1. Pioneering A = What the product is, what it does
  2. Reminder A = reinforce previous knowledge
  3. Institutional A = build goodwill or image for an organization

Developing an advertising - 7 steps

  1. Target audience
  2. Specify objectives
  3. Budget
  4. Design advertisement
  5. Create message
  6. Select medias
  7. Schedule

Executing → pre testing | Evaluating → post testing Don't forget about the age old question of What was the comparison of structures that appeared during the development of different organisms?

If you want to learn more check out How does a rock change in the solid-state when exposed to different conditions?
If you want to learn more check out Toga is made of what?

Disadvantages and advantages of mediaWe also discuss several other topics like What reers to a group of animals that consume large, sizeable pieces of food?

TV +: large audience, uses picture, print, sound, motion

      - : cost, it’s perishable

Radio         +: cheap, quick placement

        -: not visual, perishable

Magazine +: specific audience, complex informationDon't forget about the age old question of If 53.9 grams of naoh is added to 1.755 liters of water to reach a volume of 1.912 liters of solution. what is the molarity of the solution?

               -: long time to place, expensive

Newspaper         +: local market, changed quickly

                -: short life span, poor color

Internet +: interactive

          -: effectiveness is hard to measure

Consumer / trade oriented sales promo + and -

Consumer

Coupons - support retailer, may delay purchase

Deals - reduce consumer risk, reduce perceived value

Premiums - offer add. Merchandise, but consumers may purchase it just for the premium

Contests - create involvement, require creativity

Sweepstakes - encourage repeat purchase, sales drop after sweeps

Samples - encouraging, expensive

Trade

Allowance and discounts - increase purchase, may change ordering

Cooperative advertising - encourages local advertising

Salesforce training - increase sales, if trained properly

PR = focuses on communicating positives about the company

Publicity = tools of PR, news releases

Advertising appeals

  1. Fear - if you buy xyz you can avoid bad experience somewhere else
  2. Sex - product will increase attractiveness
  3. Humor - this product is more fun than competitors

Scheduling advertising

  1. Continuous - seasons are unimportant, it’s always on
  2. Flighting - seasonal demand
  3. Pulse - continuous  and flighting combined

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