FSU - PHI 2100 - Exam 3 Study Guide - Study Guide
View Full MaterialSchool: Florida State University
Department: Philosophy
Course: Reasoning and Critical Thinking
Professor: Michael Bishop
Term: Summer 2015
Tags: Cognitive Psychology and reasoning
Name: Exam 3 Study Guide
Description: These notes cover the stuff in the Kahneman book thus far, as well as the question on the last chapter of the first book that weren't covered by the second exam.
Uploaded: 11/12/2017
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3. Zero is neutral, a waste of time as far as money is concerned. Systems ● System 1: Intuitive thinking. This is the subconscious that often uses mental shortcuts like heuristics and cognitive biases to reach judgments. Drawn by a few factors. ○ Salience: How well known something is. ○ Sentiment: The feelings one experiences in the face of stimulus. ○ Signals: How the message is communicated. ● System 2: Rational/reflective thinking. More complex, in depth thought that strays away from heuristics and is in a state of conscious awareness. Deliberate, logical thinking is used to reach conclusions here. ● Most marketing fails because it focuses on system 2 instead of system 1. Heuristic Types: System 1

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School: Florida State University
Department: Philosophy
Course: Reasoning and Critical Thinking
Professor: Michael Bishop
Term: Summer 2015
Tags: Cognitive Psychology and reasoning
Name: Exam 3 Study Guide
Description: These notes cover the stuff in the Kahneman book thus far, as well as the question on the last chapter of the first book that weren't covered by the second exam.
Uploaded: 11/12/2017
3
Pages
77
Views
61
Unlocks
- Better Grades Guarantee
- 24/7 Homework help
- Notes, Study Guides, Flashcards + More!
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