Limited time offer 20% OFF StudySoup Subscription details

LSU - MC 2000 - MC 2000 Final Study Guide - Study Guide

Created by: Alexis Baptiste Elite Notetaker

> > > > LSU - MC 2000 - MC 2000 Final Study Guide - Study Guide

LSU - MC 2000 - MC 2000 Final Study Guide - Study Guide

School: Louisiana State University
Department: Engineering
Course: Mass Communication 2000
Professor: Leonard Apcar
Term: Fall 2016
Tags: mc2000, masscomm, and masscommunication
Name: MC 2000 Final Study Guide
Description: These notes cover everything that will be on the final.
Uploaded: 12/02/2017
0 5 3 62 Reviews
This preview shows pages 1 - 4 of a 18 page document. to view the rest of the content
background image Baptiste ​ ​1  MC ​ ​2000​ ​Final​ ​Exam​ ​Study​ ​Guide  Covers ​ ​all​ ​lectures,​ ​book​ ​material​ ​from​ ​chapter​ ​14,​ ​Guest​ ​Speakers,​ ​and​ ​Documentaries  ○ Cumulative ​ ​for​ ​lecture​ ​only​ ​(including​ ​guest​ ​speakers​ ​&​ ​documentaries)  ○ 85-100 ​ ​questions  ○ Most ​ ​“all​ ​available​ ​answers”​ ​type​ ​questions​ ​will​ ​go​ ​away   
Chapter
 4: Cybermedia & Media Consumption Patterns  ● Cybermedia: ​ ​the​ ​spreading​ ​of​ ​mass​ ​media​ ​through​ ​cyber​ ​communication  ○ Has ​ ​a​ ​tendency​ ​to​ ​blur​ ​the​ ​boundaries​ ​between​ ​various​ ​types​ ​of​ ​media​ ​products  ● Internet ​ ​influences​ ​media​ ​in​ ​3​ ​primary​ ​ways​ ​–​ ​a​ ​new​ ​way​ ​to:  ○ Create 
○ Distribute 
○ Access 
● Cyber ​ ​communication​ ​has​ ​changed​ ​the​ ​relationship​ ​between​ ​mass​ ​media​ ​producers​ ​and  consumers  ○ The ​ ​consumer​ ​is​ ​now​ ​the​ ​consumer​ ​and​ ​the​ ​producer  ■ Consumers ​ ​can​ ​now​ ​create​ ​their​ ​own​ ​content​ ​i.e.​ ​Youtubers  ● Pixelation ​ ​is​ ​the​ ​technological​ ​base​ ​of​ ​the​ ​Internet  ○ The ​ ​effect​ ​is​ ​that​ ​users​ ​need​ ​only​ ​a​ ​single​ ​device​ ​to​ ​tap​ ​into​ ​everything  ● Push ​ ​v.​ ​Pull  ○ Push: ​ ​someone​ ​who​ ​is​ ​a​ ​content​ ​creator​ ​decides​ ​what​ ​material​ ​is​ ​available​ ​when  ○ Pull: ​ ​consumers​ ​choose​ ​what​ ​material​ ​to​ ​consumer  ■ Ex: ​ ​Spotify,​ ​Netflix  ■ This ​ ​type​ ​of​ ​media​ ​is​ ​growing​ ​more​ ​and​ ​more  ○ Push ​ ​media​ ​is​ ​still​ ​heavily​ ​consumed​ ​even​ ​with​ ​the​ ​growing​ ​popularity​ ​and  benefits ​ ​of​ ​pull​ ​media  ○ Pull ​ ​media​ ​has​ ​not​ ​displaced​ ​push​ ​media;​ ​push​ ​media​ ​is​ ​just​ ​packaged​ ​in​ ​a​ ​whole  new ​ ​way  ■ Ex: ​ ​banner​ ​ads​ ​on​ ​websites,​ ​tracking​ ​cookies​ ​used​ ​to​ ​target​ ​ads​ ​specific​ ​to  us  ● Limitless ​ ​Archiving  ○ Digitized ​ ​materials​ ​can​ ​be​ ​searched​ ​in​ ​infinite​ ​ways  ● Narrowcasting  ○ Creating ​ ​content​ ​that​ ​fits​ ​a​ ​niche​ ​that’s​ ​topic​ ​or​ ​demographic​ ​based  ■ Ex: ​ ​Tv​ ​stations​ ​like​ ​Comedy​ ​Central,​ ​the​ ​Sci-Fi​ ​Network,​ ​HGTV,​ ​and​ ​the  Food ​ ​Network  ■ Youtube ​ ​is​ ​the​ ​ultimate​ ​example​ ​of​ ​narrowcasting  ● Social ​ ​media​ ​is​ ​a​ ​driving​ ​force,​ ​as​ ​1​ ​in​ ​3​ ​minutes​ ​spent​ ​online​ ​are​ ​devoted​ ​to​ ​social  media. 
background image Baptiste ​ ​2   
Chapter
 3: Media Economics  ● Online ​ ​advertising​ ​includes​ ​display​ ​advertising​ ​(web​ ​banner),​ ​mobile​ ​advertising,​ ​email  marketing, ​ ​search​ ​engine​ ​marketing,​ ​paid​ ​searches,​ ​video​ ​ads,​ ​and​ ​social​ ​media  marketing.  ○ Newspapers ​ ​have​ ​been​ ​hit​ ​the​ ​hardest​ ​financially​ ​with​ ​significant​ ​losses​ ​in​ ​print  newspapers  ● The ​ ​State​ ​of​ ​Newspaper​ ​Revenue  ○ 3 ​ ​types:​ ​print,​ ​visual​ ​advertising,​ ​and​ ​circulation​ ​numbers  ■ Digital ​ ​advertising​ ​is​ ​growing  ■ CPM ​ ​=​ ​cost​ ​per​ ​thousand;​ ​how​ ​much​ ​you​ ​have​ ​to​ ​spend​ ​to​ ​get​ ​a​ ​thousand  people ​ ​to​ ​see​ ​the​ ​ad​ ​(your​ ​revenue)  ■ Digital ​ ​advertising​ ​doesn’t​ ​make​ ​you​ ​as​ ​much​ ​money​ ​as​ ​print​ ​advertising  ● 10 ​ ​CPM​ ​vs.​ ​2​ ​CPM  ● Revenue ​ ​Streams​ ​for​ ​Journalism​ ​Organizations  ○ Planning ​ ​community​ ​events​ ​involved​ ​with​ ​the​ ​brand  ○ Media ​ ​subscriptions​ ​and​ ​paywalls  ■ Many ​ ​newspapers​ ​are​ ​using​ ​new​ ​schemes​ ​to​ ​increase​ ​digital​ ​subscriptions  ■ Paywalls ​ ​are​ ​blocking​ ​access​ ​to​ ​a​ ​website​ ​content​ ​unless​ ​a​ ​payment​ ​is  made.  ■ Ex: ​ ​The​ ​New​ ​York​ ​Times,​ ​Wall​ ​Street​ ​Journal  ○ Philanthropy 
○ To
 do one of these three things, you have to give your audience something  they  want to see.  ○ Hybrid ​ ​mix:​ ​an​ ​example​ ​of​ ​an​ ​alternative​ ​funding​ ​mechanism  ■ Ex: ​ ​a​ ​newspaper​ ​sells​ ​one​ ​ad​ ​in​ ​print​ ​but​ ​a​ ​different​ ​one​ ​online  ■ This ​ ​helps​ ​to​ ​cater​ ​to​ ​different​ ​audiences,​ ​like​ ​say​ ​a​ ​difference​ ​in​ ​age.​ ​The  ad ​ ​in​ ​the​ ​print​ ​newspaper​ ​could​ ​be​ ​one​ ​that​ ​appeases​ ​an​ ​older​ ​audience,  who ​ ​are​ ​more​ ​likely​ ​to​ ​still​ ​read​ ​print​ ​newspaper.​ ​The​ ​ad​ ​online​ ​would  cater ​ ​to​ ​a​ ​younger​ ​audience,​ ​who​ ​are​ ​more​ ​likely​ ​to​ ​read​ ​a​ ​digitized  version ​ ​of​ ​the​ ​paper.    ● Broadcast ​ ​TV  ○ Reality/Game ​ ​shows​ ​are​ ​very​ ​popular​ ​and​ ​cost​ ​less​ ​to​ ​produce  ■ These ​ ​types​ ​of​ ​shows​ ​can​ ​be​ ​filmed​ ​with​ ​actors/people​ ​who​ ​you​ ​don’t  have ​ ​to​ ​pay​ ​a​ ​lot,​ ​and​ ​many​ ​episodes​ ​can​ ​be​ ​filmed​ ​in​ ​a​ ​short​ ​amount​ ​of  time, ​ ​making​ ​it​ ​extremely​ ​cost-effective​ ​and​ ​rewarding​ ​for​ ​the​ ​company.  ○ It’s  not about how many viewers there are, but how much money you make  from  the content! 
background image Baptiste ​ ​3  ■ This ​ ​is​ ​how​ ​even​ ​really​ ​popular​ ​shows​ ​that​ ​have​ ​a​ ​lot​ ​of​ ​viewers​ ​can​ ​still  get ​ ​canceled.​ ​If​ ​a​ ​show​ ​becomes​ ​too​ ​costly​ ​to​ ​produce,​ ​it​ ​gets​ ​cut.  ● On-air ​ ​fundraising​ ​drives​ ​are​ ​popular​ ​and​ ​fund​ ​drives​ ​have​ ​been​ ​increasingly​ ​going  online ​ ​with​ ​sites​ ​like​ ​Indiegogo​ ​and​ ​Kickstarter  ○ Ex: ​ ​NPR​ ​and​ ​PBS  ● Dot-com ​ ​Bust:​ ​a​ ​sudden​ ​collapse​ ​of​ ​value​ ​in​ ​INternet​ ​companies​ ​in​ ​2005  ● It ​ ​is​ ​expected​ ​that​ ​in​ ​time,​ ​advertising​ ​revenues​ ​will​ ​align​ ​more​ ​fully​ ​with​ ​digital​ ​media  products.   
Chapter
 1: Mass Media Literacy  ● We ​ ​all​ ​depend​ ​on​ ​media​ ​for​ ​news,​ ​entertainment,​ ​amusement,​ ​diversion,​ ​and​ ​the  exchange ​ ​of​ ​ideas.  ● News/Journalism  ○ A ​ ​business​ ​and​ ​set​ ​of​ ​institutions  ○ Normally ​ ​presented​ ​as​ ​true​ ​and​ ​sincere,​ ​to​ ​a​ ​dispersed​ ​and​ ​anonymous​ ​audience  ○ Gatekeeping: ​ ​the​ ​process​ ​of​ ​determining​ ​what​ ​events​ ​get​ ​covered/published,​ ​and  what ​ ​the​ ​content​ ​and​ ​nature​ ​will​ ​be  ■ It ​ ​is​ ​not​ ​as​ ​powerful​ ​as​ ​it​ ​used​ ​to​ ​be​ ​because​ ​there​ ​are​ ​so​ ​many​ ​ways​ ​to​ ​get  information  ○ Audience ​ ​fragmentation:​ ​dividing​ ​audience​ ​members​ ​into​ ​segments​ ​based​ ​on  background ​ ​and​ ​lifestyle​ ​to​ ​target​ ​messages​ ​to​ ​their​ ​specific​ ​characteristics  ○ Information ​ ​cascades:​ ​people​ ​abandon​ ​their​ ​own​ ​info​ ​in​ ​favor​ ​of​ ​inferences​ ​based  on ​ ​other​ ​people’s​ ​actions  ■ Info ​ ​comes​ ​from​ ​a​ ​place​ ​of​ ​shared​ ​belief  ● Factors ​ ​that​ ​influence​ ​news  ○ Media ​ ​sociology:​ ​the​ ​study​ ​of​ ​media​ ​as​ ​institutions  ■ Individual 
■ Media
​ ​routines  ■ Organization 
■ Extramedia 
■ Ideological 
○ Hierarchy ​ ​of​ ​Influences  ■ Routines 
■ News
​ ​values  ■ Breaking ​ ​news  ■ Conflict 
■ Fair
​ ​and​ ​balanced  ■ Objectivity  ● Eight ​ ​Essential​ ​Functions​ ​(highlighted​ ​are​ ​most​ ​important) 
background image Baptiste ​ ​4  ○ Authenticate ​ ​info  ○ Make ​ ​sense​ ​of​ ​info,​ ​put​ ​into​ ​context  ○ Serve ​ ​as​ ​a​ ​watchdog  ■ Ex: ​ ​investigative​ ​reporting  ○ Bear ​ ​witness​ ​to​ ​events  ■ Maintains ​ ​monitoring​ ​function  ○ Empower ​ ​people​ ​to​ ​be​ ​citizens,​ ​not​ ​just​ ​audience​ ​members  ○ Aggregate ​ ​news  ■ Harness ​ ​the​ ​power​ ​of​ ​the​ ​web  ○ Organize ​ ​public​ ​forums​ ​for​ ​discourse​ ​and​ ​debate  ○ Model ​ ​good​ ​journalistic​ ​practices/behavior​ ​for​ ​citizen​ ​journalists   
Media
 Literacy Tools  ● 4 ​ ​things​ ​you​ ​should​ ​do​ ​as​ ​you​ ​consume​ ​info  ○ Consider ​ ​authorship:​ ​who​ ​created​ ​the​ ​message​ ​and​ ​why?  ○ Look ​ ​at​ ​the​ ​quotes:​ ​for​ ​stories​ ​with​ ​public​ ​officials,​ ​you​ ​can​ ​often​ ​confirm​ ​if​ ​the  quotes ​ ​are​ ​accurate​ ​by​ ​searching  ○ Consider ​ ​sources:​ ​are​ ​the​ ​sources​ ​in​ ​the​ ​story​ ​authorities​ ​with​ ​diverse  perspectives?  ○ Reverse ​ ​image​ ​source:​ ​google​ ​search​ ​the​ ​image​ ​used​ ​and​ ​see​ ​where​ ​and​ ​when​ ​it  has ​ ​been​ ​used     
Media
​ ​Literacy​ ​Principles​ ​(Related​ ​to​ ​Chapter​ ​1)  1. The  media constructs our individual realities.  a. Materials ​ ​are​ ​created​ ​with​ ​specific​ ​purposes​ ​in​ ​mind  b. Personal ​ ​observations,​ ​experiences,​ ​and​ ​media​ ​help​ ​us​ ​create​ ​our​ ​own​ ​reality​ ​and  how ​ ​we​ ​perceive​ ​things  2. The  media are influenced by industrial/financial pressures.  a. Majority ​ ​of​ ​messages​ ​are​ ​produced​ ​by​ ​organizations​ ​in​ ​a​ ​commercial​ ​setting  3. The  media are influenced by political pressures.  a. The ​ ​government​ ​regulates​ ​media  4. The  media are influenced by format and technology.  a. Each ​ ​medium​ ​has​ ​its​ ​own​ ​codes​ ​and​ ​conventions  b. What ​ ​are​ ​codes​ ​and​ ​conventions?  5. Audiences  are active recipients of the media.  a. Making ​ ​meaning​ ​out​ ​of​ ​the​ ​media​ ​in​ ​an​ ​ongoing​ ​interaction​ ​between​ ​the  reader/viewer ​ ​and​ ​materials  i. We ​ ​filter​ ​meaning​ ​through​ ​our​ ​personal​ ​experiences 

This is the end of the preview. Please to view the rest of the content
Join more than 18,000+ college students at Louisiana State University who use StudySoup to get ahead
18 Pages 80 Views 64 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
Join more than 18,000+ college students at Louisiana State University who use StudySoup to get ahead
School: Louisiana State University
Department: Engineering
Course: Mass Communication 2000
Professor: Leonard Apcar
Term: Fall 2016
Tags: mc2000, masscomm, and masscommunication
Name: MC 2000 Final Study Guide
Description: These notes cover everything that will be on the final.
Uploaded: 12/02/2017
18 Pages 80 Views 64 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
Join StudySoup for FREE
Get Full Access to LSU - MC 2000 - Study Guide - Final
Join with Email
Already have an account? Login here
×
Log in to StudySoup
Get Full Access to LSU - MC 2000 - Study Guide - Final

Forgot password? Reset password here

Reset your password

I don't want to reset my password

Need help? Contact support

Need an Account? Is not associated with an account
Sign up
We're here to help

Having trouble accessing your account? Let us help you, contact support at +1(510) 944-1054 or support@studysoup.com

Got it, thanks!
Password Reset Request Sent An email has been sent to the email address associated to your account. Follow the link in the email to reset your password. If you're having trouble finding our email please check your spam folder
Got it, thanks!
Already have an Account? Is already in use
Log in
Incorrect Password The password used to log in with this account is incorrect
Try Again

Forgot password? Reset it here