I don't want to reset my password
These detailed notes cover some of the material for exam 1.
The notes will cover what is going to be on our next exam.
Here are the notes from the first day of class.
This is exactly what will be on the next exam.
This is a study guide for Chapters 1-6, 9, 11 for the Marketing Management course taught by Donna Wertalik. The exam is March 21, 2016 at 2:30pm.
Marketing Management, Donna Wertalik
These notes are from the class on pricing from the day we had the water test and discussed valuation.
These notes are from the last lecture where Professor Wertalik talks about the future of marketing.
(Wed) April 27, 2016
These notes are from Prof. Wertalik's lecture on Personal Selling. Really important to understand the process!
(Mon) April 18, 2016
These notes are from Ch 14's lecture on the relationship between price and value.
(Wed) March 30, 2016
These notes are on Brand Equity, one of the topics for the final exam.
Here are the notes from Carrot Creative, HZDG, Communications Strategy (BBDO), and Martin Agency with Lauren Prociv. Prof. Wertalik is known for asking about personal details from the speakers, so I made sure to include VT- or Marketing-related details.
Pay special attention to the companies that each person works for and which brands they are responsible for.
The top of Casey's page is direc
Notes for Week/Chapter 1
Notes combined from suggested power point slides
Chapters 1 & 2
covers chapters 5 & 6
Chapters 7 & 8
ch. 9 new product development
Chapters 10 & 11
Chapter 13 & 14