UH - COMM 3368 - chapter one - Class Notes
View Full Material
This preview shows pages 1 - 2 of a 4 page document.
Sign up
to view the rest of the content

• Able to define PR
• Distinguish the difference between PR and Marketing
• Describe and differentiate the different disciplines within PR
• Understand how PR helps improve organizations and society What is PR? A way for a company to build a relationship with the Public PR is the management function that establishes and maintains a mutually beneficial relationship
between an organization and the publics on whom its success or failure depends. Evolution of PR Old School PR: • One-way communication
• All about the organization
• 100% persuasion through publicity
• Spin doctoring reputation laundering Modern PR • Two-way communication
• Mutual interests (reciprocity)
• More information
• Co-creation of news and solutions ( more dialogue) What does PR do? 1. Monitors awareness, opinions, attitudes, and behaviors inside and outside the organization, EX: Are people still buying Pasta Barilla? Chick-Fil-A? Are people still watching the Wendy
Williams Show? Duck Dynasty? Grey’s Anatomy? Wendy Williams caused controversy when she expressed her outlook on breast feeding during
one of the segments with Alyssa Milano. Milano is a believer in breast feeding and has many

their disapproval of same sex relationships. 2. Conducts a planned and sustained program by an organization’s management (strategic plan) 3. Analyze the impact of policies, procedures and actions on publics 01/25/18 4. Counsels management: to establish new policies, procedures, and actions that benefit both the ORG and its publics. EX: Amex and Visa waive fees for Haiti donations thanks to Huffington Post. People do not
realize that not all of your money goes towards the donation. Companies have fees in order to
maintain the money. 5. Establishes and maintains two-way communication between the ORG and its publics. (Feedback is critical) EX: Community meetings on campus (i.e. Crime with the HPD, students, and the public:
discussions regarding Metrorail.) 6. Producers measurable changes in publics behaviors in and out of ORG. Our job is to make sure everything internally and externally is up and running. EX: Celebrities like Tiger Woods, Martha Stewart, Paula Deen, Kanye West, Kim Kardashian,
President Bill Clinton, other athletes, celebrities, -- popularity high despite public stigma? PR Vs. Marketing • Public Relations The Goal is to develop and maintain the relationship • Marketing: The goal is to develop a product by creating an opportunity to exchange goods for money, attract
and satisfy customers on a sustained basis to secure market share When two parties exchange something of value to each other • PR practitioners should know both
• Marketing typically allocated more $$$ than PR in the ORG
This is the end of the preview. Please
Sign up
to view the rest of the content
Join more than 18,000+ college students at University of Houston who use StudySoup to get ahead
School: University of Houston
Department: Engineering
Course: Principles of Public Relations
Professor: Priscilla Tinsley
Term: Spring 2018
Tags:
Name: chapter one
Description: class notes for chapter one
Uploaded: 01/27/2018
4
Pages
29
Views
23
Unlocks
- Better Grades Guarantee
- 24/7 Homework help
- Notes, Study Guides, Flashcards + More!
Recommended Documents
Join StudySoup for FREE
Get Full Access to
UH - COMM 3368 - Class Notes - Week 1
Already have an account?
Login here
Reset your password
I don't want to reset my password
Need help? Contact support
We're here to help
Having trouble accessing your account? Let us help you, contact support at +1(510) 944-1054 or support@studysoup.com
Password Reset Request Sent
An email has been sent to the email address associated to your account.
Follow the link in the email to reset your password.
If you're having trouble finding our email please check your spam folder
Incorrect Password
The password used to log in with this account is incorrect
Forgot password? Reset it here