School: University of Illinois at Urbana - Champaign
Course: Introduction to Advertising
Professor: Steve hall
Term: Spring 2018
Tags: Advertising, introtoadvertising, studysoup, textbook notes, textbook, Marketing, business, tv, Intro to Communication, communication, Communications, Brands, and developmental
Name: Week 1 Advertising 150 Lecture + Textbook Notes
Description: These notes cover the lecture outlines (The Communication Process and The Marketing Mix) with included examples for what we've currently covered in class, as well as textbook notes for Chapter 1 and Chapter 4!