How can one create customer value? What are the four macro strategies that can help a firm develop a sustainable competitive advantage? What are the 3 phases of market plan structure?

Name: MKTG 350, Week 2 notes (Chapter 2)
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Chapter 2 Marketing Strategy: 1.) Identify your target market 2.) Develop the marketing mix that satisﬁes the customers need.(Product, Price, Place and Promotion) 3.) Develop a sustainable competitive advantage. (something you have over the competition that is hard to copy.) Target Market: The market you’re going to focus on How to create Customer Value? Sustainable Competitive Advantage: Advantage you have over the competition that is also diﬃcult to replicate. 1.) Customer excellence: Establishing a solid and consistent reputation for providing excellent customer service and/or/by retaining loyal customers Ex: Chick-ﬁl-a 2.) Opperation excellence: Exercising the ability to get the product o