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BUS 3113 - Class Notes - Week 2

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BUS 3113 - Class Notes - Week 2

School: Texas Woman's University
Department: OTHER
Course: Principles of Marketing
Term: Spring 2018
Tags: Marketing and principles of marketing
Name: Chapter 4 Notes
Description: Notes for chapter 4.
Uploaded: 02/03/2018
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background image Chapter 4 Friday, January 26, 2018
11:50 AM
Business Ethics: the moral or ethical dilemmas that might arise in a business 
setting
 
Marketing ethics: examines those ethical problems that are specific to the domain
of marketing.
 
Deceptive advertising: representation, omission, act, or practice in an 
advertisement that is likely to mislead consumers acting reasonably under the 
circumstances. 
 
Corporate social responsibility (CSR): generally entails voluntary actions taken 
by a company to address the ethical, social, an environmental impacts of its 
business operations and the concerns of its stakeholders. 
 
To align personal and corporate goals
firms need to have a strong ethical climate explicit rules for governing transactions including a code of ethics  a system for rewarding and punishing inappropriate behavior.  
Being socially responsible means going above and beyond the norms of corporate 
ethical behavior
 
Ethical decision making:
1 Identify issues
2 Gather information and identify stakeholders (employees, suppliers, 
government, customer groups, stockholders, and members of the community) 3 Brainstorm alternatives
4 Choose a course of action
 
Ethics in the marketing plan
Planning phase: including ethical statements in the firm's mission or vision  statements.  Implementation phase: firms choice of target market and how it pursues it  can lead to charges of unethical behavior Control phase: managers must be evaluated on their actions from an ethical  perspective

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School: Texas Woman's University
Department: OTHER
Course: Principles of Marketing
Term: Spring 2018
Tags: Marketing and principles of marketing
Name: Chapter 4 Notes
Description: Notes for chapter 4.
Uploaded: 02/03/2018
2 Pages 35 Views 28 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
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