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BSU - JOUR 368 - Study Guide - Midterm

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BSU - JOUR 368 - Study Guide - Midterm

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background image JOUR 368: Lauffer I. Space, Unity, Architecture & Type a. Space i. we tend to put judgement on things based on how they are surrounded by  other things ii. design elements are always view in the space that they are placed in iii. we need to be aware of other words that be used interchangeably iv. trapped space: space that get trapped inside letter, inside letters that are  closed v. counterform space: the area inside closed letters or in between letters of a  sentence. vi. working white space: areas on a canvas that has items on it vii. leftover space: areas where there is nothing that is covering it b. Example A of white space i. the top portion  1. this one has a balance of space and does not having anything that is overpowering something else ii. the middle portion  1. this one has little to no white space and does not allow room for  more design iii. the bottom portion 1. this one has form an area where the white space allows a  separation between the two and the background has been activated c. Example B of White Space i. the design is meant to draw you in and evoke a reaction or emotion from  the reader ii. this design makes the reader want to know what the magazine was talking  about and wonder what’s inside 1. it pulls you into the idea that there is something to be heard inside iii. the purpose was to reflex the idea that you are looking at a building with  some of the lights on/shades open, lights on/shades closed, or lights off d. Figure Round relationships i. stable figure ground is where you know the difference between the items  on the page and the background. 1. examples a. target: does not have some many items out on the floor to  make sure customers have room to move through the racks 
and to provide a sense of high end retail facility
b. Wal­Mart: tends to place all their products on the floor  allowing small spaces to move  e. Using white space effectively i. functionality: ii. symbolically: f. g. Symmetry
background image JOUR 368: Lauffer i. rotational: where you have a center point, and everything rotates around  the center point ii. radial: where you have arms or pieces coming out from the center 1. snowflakes
2. spider webs
iii. crystallographic/allover/ where there is a repeat of something, but the  repeat is not clear. h. where the pattern would continue infinitively 
i. Color suggests things
i. white
background image 1. purity
2. innocence
3. empty
4. simplicity
j. Space and Unity: Goal of design i. to achieve visual unity and harmony 1. you want to make sure the words you’re using don’t get  undermined by the design 2. how can you achieve unity using your space, text, other designs  tools? 3. the amount of space within an object can affect the way you or  people view the object k. 7 design components i. unity ii. Gestalt: you achieve through  1. proximity 2. similarity­ with objects, colors
3. repetition
4. continuity
5. closure
6. figure/ground iii. Dominance: 1. created by contrasting size, positioning, color, style or shape
2. every design should a single primary visual element called the 
focal point 3. the focal point is used to attract attention 4. examples of dominance a. in a picture of apples, the red apples is the focal point  because all the other apples are green iv. Hierarchy 1. hierarchy is all about working with the resources in your design  toolbox 2. color, contrast, typography, spacing, and other basic principles­ to  organize and prioritize your content 3. effective visual hierarchy is not only about aesthetics. It aims at  providing problem­solving navigation. 4.
6. examples a. when arranging words on a digital platform, organize items  in the form of an F which stands for fast b. when organizing a newspaper, you organize items in the  form of a Z. this is an image at the bottom right hand corner
to make people want to turn to the next page

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School: Ball State University
Department: Journalism and Mass Communications
Course: Strategic Communication Design & Development
Professor: Kimberly Lauffer
Term: Spring 2018
Name: Class Notes
Description: Notes from Powerpoint and lectures
Uploaded: 02/04/2018
8 Pages 13 Views 10 Unlocks
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