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UNT - JOUR 2000 - Class Notes - Week 2

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UNT - JOUR 2000 - Class Notes - Week 2

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background image Week 2: What advertising includes o Every package on the shelves (package goods)  (Poptarts) o The big stuff too, lasts a long time (durable  goods; furniture, cars, houses, appliances, cell 
o Services (roof repair, hair salon, landscaping,  house keeping, public transport, bank, Uber,  Netflix, advertising professors?) o Media (Social, television, music (Spotify), radio,  newspapers, magazines, billboards) o New media o Agencies that build all these brands o Encompasses almost everything Definition: A paid message for a product or service  placed through the media by an identified sponsor. The heart of advertising o What is a benefit? Consumers buy benefits not attributes Benefit= what consumer gets from product Attribute= what makes benefit possible Go to buy a drill- actually buying a hole  Hole=benefit Buy Porsche= need for power Give them something that is important  to them Washing machine - ceramic vs  steel drum Sold kindergarten on playground,  other kids, and food Telling people the information they  need to make a decision (what is the 

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School: University of North Texas
Department: Journalism and Mass Communications
Course: Principles of Advertising & Public Relations
Professor: Sheri Broyles
Term: Spring 2016
Tags: journalism and Advertising
Name: JOUR 2000; Week 2, Ads
Description: These notes cover what Advertising is, what goes into advertising, and what it covers.
Uploaded: 02/04/2018
2 Pages 29 Views 23 Unlocks
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