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GSU - PMAP 3060 - Class Notes - Week 2

Created by: Shaynah Hilaire Elite Notetaker

GSU - PMAP 3060 - Class Notes - Week 2

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background image Intellectual Property Intellectual Property o A fairly broad area of law; primarily a  federal issue o Rights often are limited in their scope
o Doctrines are designed to encourage 
disclosure of the creations to the public so 
that the public may benefit from the 
knowledge underlying/conveyed by the 
creations, and use that knowledge for 
other, non-infringing purposes
o 3 areas of IP? o Patents Can be viewed as an agreement 
between the inventor and the public 
that in return for making and fully 
disclosing the invention to the public, 
the inventor obtains the exclusive right
to exploit the invention for a limited 
period of time
Provide the strongest rights available 
under intellectual property law, but are
also the hardest to get and last for the 
shortest period of time
Types of Patents Utility Patent: Most Common o A new, useful invention that’s  not obvious to others in the 
field of invention; grouped in 5 
categories (process, machine, 
manufacture, a composition of 
background image matter, or an improvement of 
an existing idea
Design Patent o Must be ornamental, it can’t be functional; can enforce your 
design patent for only 14 yrs 
after its issued
Plant Patent: Least Common o Granted for any novel,  nonobvious, asexually 
reproducible plant
Requirements New and useful process Must have a utility Must be new/novel Must not be non-obvious Must not have been disclosed to 
the public prior to the application 
for the patent
Length Patents filed on or after june 8, 
1995
o 20 yrs from the earliest filing  date of the application on 
which the patent was
Patents filed prior to June 8, 1995 o 20 yrs from the earliest filing  date as above or 17 yrs from 
the issue date, whichever is 
longer
o Trademarks
background image The way we protect the brand of a 
company
Words, designs, or phrases can also be 
trademarked
Elements Nonfunctional Have secondary meaning Recognized by the public as an 
“unmistakable, certain, and 
primary means of identification.”
Length A trademark is good for 10 yrs and 
can be renewed every indefinitely
o Least amount of protection,  but longest period of 
protection
o Patents and copyrights cannot  be renewed Threats Dilution Likelihood of confusion Trademark Fair Use Fair use by competitors in 
comparative 
advertising/promotion, criticism or 
parody
All forms of reporting and news 
commentary
Any noncommercial use of a mark o Copyrights
background image 1 st  federal copyright law in 1790  offered protection for maps, books, 
charts
Most supreme court cases follow the 
incentive-to-create approach
Rights to the copyright holder o Reproduce the copyrighted work The reproduction right is perhaps the 
most important right granted by the 
Copyright Act
No one other than the copyright owner 
may
Photocopy  a book Copy a computer software program Put a cartoon character on a t-shirt Incorporate a portion of another’s 
song into a new song
It’s not necessary that the entire 
original work be copied for an 
infringement of the reproduction right 
to occur
o Prepare derivative works based on the  copyrighted works A copyright owner holds the exclusive 
right to keep other people from 
creating anything based on his own 
creation
o Distribute copies to the public 1 st  Sale Doctrine: Copyright owner is  guaranteed the right to prohibit others
from any & all distribution of the 
property prior to its first sale

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School: Georgia State University
Department: Journalism and Mass Communications
Course: Communication Law and Regulation
Professor: Christopher Toula
Term: Fall 2016
Tags: communication, regulation, and Law
Name: Intellectual Property
Description: Week 2 notes cover intellectual property, copyrights, trademarks, patents, etc
Uploaded: 02/05/2018
20 Pages 38 Views 30 Unlocks
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