TuesdayDon't forget about the age old question of What is the idea behind undetermined systems?
=CH.12= Social Psychology
Attitudes: Combination of a thought and feeling about some person, object or idea. If you want to learn more check out What is the nature of volcanoes?
How do attitudes change?
-Mere exposureDon't forget about the age old question of what is at the center of a saltwater iceberg?
-Persuasive messagesWe also discuss several other topics like What is the difference between vikings and norsemen?
Don't forget about the age old question of What is a non digestible polysaccharide?
Mere-exposure effect: repeated exposureIf you want to learn more check out What step is information search in the consumer discussion process?
-Makes you more likely to view something
ex. hearing songs we don’t like at 1st, then end up liking it. (attitude change)
-Happens without awareness
-Persuasive Messages: Attitudes can be changed by either the content or by the other irrelevant parts of the message
Step by step evaluation of the content of a message.
(a candidate trying to gain votes)
-Heuristic Information processing-evaluating a message by focusing on some peripheral
detail (not the content of the message).
-ex evaluating a candidate by their appearance
- Cognitive Dissonance Theory: A negative Psychological state that occurs when People recognize that 2 or more of their ideas or actions do not fi
Cognitive: together sensibly.
Mental - attitude change comes from reducing
Process, lesions associated by inconsistent
-Diversity of people that you’ve met.
-Personality- the unique pattern of enduring thoughts, feelings and actions
that characterize a person.
People are a combination of characteristics they display across time and a cross situations.
-predictable over time
-ex-cranky kids→cranky adults
-consistent in diverse situations
-aggressive at work→ agg. on road
-each person has different set or degree of traits
- Trait approach-
-another example, extraversion (extroverts)
-People are a combination of characteristics
Big 5 model*
-a model that says there are 5 basic
components of personality (derived from a
Openness to experience=Mathematical analysis
-an orientation towards a
complex mental and behavioral life.
-a tendency to control inappropriate
emotions and impulses and to follow social rules.
-A tendency to approach the social
and material world in an energetic manner.
-A tendency towards positive prosocial
feelings and behaviors when interacting
-A tendency to experience negative emotions
Lexical approach-a perspective on the task of identifying personality traits which presumes that all significant individual differences among people will be represented by naturally occurring words in everyday language.
Factor Analysis-Statistical methods to identify things that are similar (correlated) In big sets of data.
ex=for openness dimension
A “curious” person also artistic, imaginative
Observation=watch person to assess
-ex children in various settings
-observer ratings- assessment from family members
Interviews=a way to assess personality one’s point of view
-clients in clinical settings
Personality tests=a way to gather self-report about an individual’s personality
Objective Personality Tests-
-paper and pencil test that ask question about one’s personality
Ask direct question, scored quantitively
-efficiency -Subject to
-Standardization deliberate distortion
(more common in modern personality research)
Projective Personality Tests-
-A test made up of unstructured stimuli that can be perceived and responded to in many ways.
-”Correct” answers not obvious
-Designed to tap into unconscious
-Reliability and validity lower than
those of objective tests