Limited time offer 20% OFF StudySoup Subscription details

UH - COMM 1301 - Study Guide - Midterm

Created by: Angeline Elite Notetaker

> > > > UH - COMM 1301 - Study Guide - Midterm

UH - COMM 1301 - Study Guide - Midterm

This preview shows page 1 of a 2 page document. to view the rest of the content
background image E X A M  1  S T U D Y  G U I D E  COMM 1301    Ch. 1: introduction  ❖  Lasswell’s communication model (linear)     “who says what to whom in which channel with what effect”     Who – sender of the message  
  Says what – content of the message  
  To whom – the receiver  
  In which channel – the medium  
  With what effect – outcome or response that the receiver may have  
❖  Shannon-weaver communication model (linear)     Sender  message in channel  receiver     Message is encoded or created/designed by the sender (s)  
  A channel (type of media) (c) carries the message (m) where noise may interfere and –   
  The receiver (audience) (r) decodes or interprets the message to the best of his/her 
ability, using context and other information provided     S  m in c  r     Drawback: there is no feedback from the receiver back to the sender – feedback loop   ❖  Berlo’s sender-message-cognitive-receiver (smcr) model     Takes into consideration the lifetime of experiences, background, and culture each person  brings to a communication process     Venn diagram     Separate circles drawn around sender and received, represents their individual field of  experience – a person’s perceptions, beliefs, and attitudes they bring to a  communication scenario     Message or signal occupies the overlap in experiences (homophily, or shared  experience)   ❖  Schramm’s model of communication    Noise in channel   ❖  Semantic noise: when two people communicating don’t speak the same language, understand  the same slang, or know the definitions of words  

This is the end of the preview. Please to view the rest of the content
Join more than 18,000+ college students at University of Houston who use StudySoup to get ahead
School: University of Houston
Department: Engineering
Course: Media and Society
Professor: Beth Olson
Term: Spring 2015
Tags: Communications and Media and Society
Name: COMM 1301: Exam 1 Study Guide
Description: Covers what will be on our first exam.
Uploaded: 02/14/2018
2 Pages 40 Views 32 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
Join StudySoup for FREE
Get Full Access to UH - COMM 1301 - Study Guide - Midterm
Join with Email
Already have an account? Login here
Log in to StudySoup
Get Full Access to UH - COMM 1301 - Study Guide - Midterm

Forgot password? Reset password here

Reset your password

I don't want to reset my password

Need help? Contact support

Need an Account? Is not associated with an account
Sign up
We're here to help

Having trouble accessing your account? Let us help you, contact support at +1(510) 944-1054 or

Got it, thanks!
Password Reset Request Sent An email has been sent to the email address associated to your account. Follow the link in the email to reset your password. If you're having trouble finding our email please check your spam folder
Got it, thanks!
Already have an Account? Is already in use
Log in
Incorrect Password The password used to log in with this account is incorrect
Try Again

Forgot password? Reset it here