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UH - COMM 1301 - Study Guide - Midterm

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UH - COMM 1301 - Study Guide - Midterm

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background image E X A M  1  S T U D Y  G U I D E  COMM 1301    Ch. 1: introduction  ❖  Lasswell’s communication model (linear)     “who says what to whom in which channel with what effect”     Who – sender of the message  
  Says what – content of the message  
  To whom – the receiver  
  In which channel – the medium  
  With what effect – outcome or response that the receiver may have  
❖  Shannon-weaver communication model (linear)     Sender  message in channel  receiver     Message is encoded or created/designed by the sender (s)  
  A channel (type of media) (c) carries the message (m) where noise may interfere and –   
  The receiver (audience) (r) decodes or interprets the message to the best of his/her 
ability, using context and other information provided     S  m in c  r     Drawback: there is no feedback from the receiver back to the sender – feedback loop   ❖  Berlo’s sender-message-cognitive-receiver (smcr) model     Takes into consideration the lifetime of experiences, background, and culture each person  brings to a communication process     Venn diagram     Separate circles drawn around sender and received, represents their individual field of  experience – a person’s perceptions, beliefs, and attitudes they bring to a  communication scenario     Message or signal occupies the overlap in experiences (homophily, or shared  experience)   ❖  Schramm’s model of communication    Noise in channel   ❖  Semantic noise: when two people communicating don’t speak the same language, understand  the same slang, or know the definitions of words  

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School: University of Houston
Department: Engineering
Course: Media and Society
Professor: Beth Olson
Term: Spring 2015
Tags: Communications and Media and Society
Name: COMM 1301: Exam 1 Study Guide
Description: Covers what will be on our first exam.
Uploaded: 02/14/2018
2 Pages 40 Views 32 Unlocks
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