Limited time offer 20% OFF StudySoup Subscription details

MGT 150 - Class Notes - Week 6

Created by: Brittany Jamerson Elite Notetaker

> > > > MGT 150 - Class Notes - Week 6

MGT 150 - Class Notes - Week 6

School: Jefferson College
Department: OTHER
Course: Marketing
Professor: Dollar
Term: Spring 2018
Tags:
Name: Marketing week 6 class notes
Description: This chapter focuses on customer value, segmentation, and market targeting strategies.
Uploaded: 03/01/2018
This preview shows pages 1 - 2 of a 4 page document. to view the rest of the content

This is the end of the preview. Please to view the rest of the content
Join more than 18,000+ college students at Jefferson College who use StudySoup to get ahead
4 Pages 19 Views 15 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
Join more than 18,000+ college students at Jefferson College who use StudySoup to get ahead
School: Jefferson College
Department: OTHER
Course: Marketing
Professor: Dollar
Term: Spring 2018
Tags:
Name: Marketing week 6 class notes
Description: This chapter focuses on customer value, segmentation, and market targeting strategies.
Uploaded: 03/01/2018
4 Pages 19 Views 15 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!

Unformatted text preview: weev Ch.le Cestem er Value - Z Daven coding Statu Creokite Value So Tasaet Cusaca Leaminc objectives. Defoe mooc Steps so designs CUSTemer value-driven makkelica Scaleat market segmentation acalator differentiation + posizi DIAG- 6.24 Ust +ciscuss noras bases der segment Consumer + \ousiness marker a Espain has coco pocies dentes JOArcane mocno segmeo ts choose o marot-tacoesine sitates- DISCAs a companies autexe a Ae+ Postio mer produc is for mariola Compentive advantage. V Desicping a cerstomer Value Siven endarua Sito LIAA L Select Cuspoers to sexve D - someodoloo create bivide the total market cive o spus segolots for Targeting tauorted select the segment oc Cudlanes segmeats to rates )Decide co ouvide dis lereitos repcal tian xotice d ecemiole ennasve troetenra to create sa venor customer vaulu) Lpositimings posohan he manier ofte no 10 ne painds of taco et customers mojar Segmentatico Vacicloles for Cuansmecomanats segmentation Examples ionakol Geograppie NAICos, retos Sietes, Canes afies, neighblocr hadds, Fogliori daositalucbao,Seraxlen, trol climate Demogaphic Age, life-cycle Stool gendes, Incae, occupatico education, religion,chnicites olnusad on Preschogrodnic social class , lifestente, persaalitu. Behaviaal occassias, Venelas, user status iuiscol cte Loyalty stoetusStudy soup _ Fsi-acte encla dos, income occupation audio religion, Tooteotsaka occassia sensacola scameols. vided according to occasion, the A Study routaeldea o bouy - plus uhase -lise-hoeie puch asedia - hanettt Seame otokon: Scaments Cuided acardi dolar flee ent- eene hits that consumecs Seeic from sinteamaroullecessamadel segprealaicos Ocuping consumers. Lors Similacneids aying beholicos rc espective of moi location. Requicemats foc Effective Seagreatolica Measudblu Substantial Octoaleto Accesside Pitfre ollable

Join StudySoup for FREE
Get Full Access to jeffco - MGT 150 - Class Notes - Week 6
Join with Email
Already have an account? Login here
×
Log in to StudySoup
Get Full Access to jeffco - MGT 150 - Class Notes - Week 6

Forgot password? Reset password here

Reset your password

I don't want to reset my password

Need help? Contact support

Need an Account? Is not associated with an account
Sign up
We're here to help

Having trouble accessing your account? Let us help you, contact support at +1(510) 944-1054 or support@studysoup.com

Got it, thanks!
Password Reset Request Sent An email has been sent to the email address associated to your account. Follow the link in the email to reset your password. If you're having trouble finding our email please check your spam folder
Got it, thanks!
Already have an Account? Is already in use
Log in
Incorrect Password The password used to log in with this account is incorrect
Try Again

Forgot password? Reset it here