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Texas A&M - COMM 305 - Class Notes - COMM 305- Mar 1- Ch. 6 (Culture)

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Texas A&M - COMM 305 - Class Notes - COMM 305- Mar 1- Ch. 6 (Culture)

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background image 02-08-18 COMM 305 Theory of Communication Yellow= Terms Green= Examples Ch. 6: Culture Cross-cultural Vs Intercultural Cross-cultural communications: compare culture between different countries  o Ex. Hofstede’s studies = cross-cultural communication Intercultural: How people from different cultures communicate  o Ex. Communication Accommodation Theory = intercultural  communication (on next day of notes) Hofstede’s Studies/Theories  Individualism Vs Collectivism  Individualism o Consider the individual most important entity in any social setting
o Stress independence rather than dependence 
o Reward individual achievements
o Value individual uniqueness 
o Ex. US, UK, Italy, European countries
Collectivism  o Views, needs, goals of the group are more important than those of  individuals o Obligation to group is norm
o Self is defined in relation to others, not as distinct from others
o Focus on collaboration rather than competition 
o Ex. Guatemala, Japan, East Asian and South American countries 
Uncertainty Avoidance  Refers to the extent to which people within a culture are made nervous by 
situations which they perceive as unstructured, unclear or unpredictable.
High uncertainty avoidance culture (doesn’t like uncertainty) o strict codes of behavior and a belief in absolute truth
o older countries
o Ex. Greece, France, Guatemala 
Low uncertainty avoidance culture (ok with uncertainty) o Accept ambiguity and lack of structure more easily
o More likely to take risks, innovate, and value thinking outside of the 
box o Newer countries
o Ex. UK, US, Denmark, Ireland, Singapore
Power Distance  The extent to which people with little power in society consider inequality 
normal and acceptable
High Power Distance

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School: Texas A&M University
Department: Communications
Course: COMM 305
Professor: D. Dunsford
Term: Fall 2015
Tags: individualism, collectivism, shorttermorientation, and longtermorientation
Name: COMM 305- Mar 1- Ch. 6 (Culture)
Description: Hofstede's Cross Cultural Communication Theories
Uploaded: 03/01/2018
2 Pages 16 Views 12 Unlocks
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