What are the characteristics of marketing offerings? What are the phases of product development? What is the relative advantage in marketing?

Name: Marketing Notes week 5
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Roman Dolinay 3/12/18  Producers have pure good- give you a good service  There is a continuum like a meal  Other products have a pure service, like a college degree  Most market offerings have characteristics of both  Core product  Key benefits of a product  Actual product- good or service that provides benefits  Four types of consumer products 1. Convenience products- products that we buy often and are familiar with 2. Shopping products- require effort of some sort Ex: clothing, furniture, etc. 3. Specialty products- products cause we look for because they are unique, pricey or have a limited availability