What are a few basic guidelines in Creative Executions? What does visual impact refer to in Creative Executions? How can you avoid poor grammar in Creative Executions?

Name: ADV 150 Creative Executions Lecture Notes
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SKU: 2681526
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Creative Executions A few basic guidelines. Simple • position product simply and with clarity • examples: o Miyagi in karate kid - “you must focus, Daniel son” o Altoids – “curiously strong” Benefits • bolt the brand to clinching benefits o Examples: ▪ Cayenne turbo - Porsche ▪ Comcast rabbit – fast internet Big Ideas • have power ideas • the core creative concept should transform strategy into dynamic communication o Examples ▪ Nike play-musical chairs ▪ Nike tag ▪ Got milk – heaven ▪ Absolut vodka – Absolut Bronx, Chicago, san diego Personality – have a bra