×
Log in to StudySoup
Get Full Access to UF - ISM 3004 - Class Notes - Week 1
Join StudySoup for FREE
Get Full Access to UF - ISM 3004 - Class Notes - Week 1

Already have an account? Login here
×
Reset your password

UF / Information Systems Management / ISM 3004 / Technology is a disruptor – what does that mean?

Technology is a disruptor – what does that mean?

Technology is a disruptor – what does that mean?

Description

School: University of Florida
Department: Information Systems Management
Course: Computing in the Business Environment
Professor: Olson
Term: Fall 2015
Tags: ISM3004, business, and Computing
Cost: 25
Name: Week 1 Notes
Description: This is Week 1's "Scavenger Hunt" Study Guide from Dr. Olson's lectures for Quiz 1. Enjoy and Happy Studying!
Uploaded: 08/31/2015
12 Pages 97 Views 5 Unlocks
Reviews

Millie Johnston (Rating: )

Killer notes! I'm stoked I can finally just pay attention in class!!!


David Corbin (Rating: )



Scavenger Hunt – Week 01 – Introduction


Technology is a disruptor – what does that mean?



Unit 1: Tech Revolution

• Technology is a disruptor – what does that mean?  

Webster: “to cause (something) to be unable to continue in the normal way or to interrupt the normal progress  or activity of (something)”  

o Be able to identify at least one specific disruption in each of the industries discussed in video 01.01 ▪ Ex. Video rental business- used to be normal to rent movies from places like Blockbuster… now  there is a disruption of Netflix that doesn’t allow them to have a normal progress in the video  rental business

▪ Ex. Music business- iTunes disrupted CDs  

▪ Ex. RETAIL

• $272,000 is spent online every second


What is the share economy?



• In North America, Amazon’s e-commerce is more than Office Depot, Staples and Dell  

combined

• In China, Taobao.com boasts more than 800MM online items. They sell 800 times every  second, more than China’s top 5 retailers combined  

▪ Ex. JOURNALISM  

• Forbes has reduced staff writers while doubling its network of external contributors We also discuss several other topics like Give one example of an isotope.

• WikiLeaks has broken more investigative stories than all other media combined  

▪ Ex. FINACIAL SERVICES: mobile banking

• Mobile banking users are expected to reach 894MM by 2015

• Near Field communications payment systems- use your smart phone to pay bill w/ a  

touch  


Who is bill gates?



We also discuss several other topics like What is the first law of thermodynamics?
If you want to learn more check out What is the pisa campanile?

• Less face-to-face interaction w/ tellers  

• Square: credit card payment for start up companys  

• LendingClub: peer-to-peer loans

▪ Ex. ONLINE EDUCATION: 1/3rd of higher education students currently taking one online course  • UF has a mandated online four-year degree program  

• MOOC’s= Massively Open Online Courses (180,000 students or more)  

▪ Ex. ADVERTISING: Google’s ad revenue surpasses the entire U.S. print industry  

• 90% of customers trust peer recommendations  

• Trust in advertising: only 14% trust advertising  

• U.S. mobile ad spending to reach nearly $8 billion in 2013

• Google pockets half of all mobile ad spending  We also discuss several other topics like What is maslow's hierarchy of needs?

• More than 50% of Facebook revenue will be mobile ads in 2013  

o What is the share economy?  How does IT enable this?  How is this disruptive?

▪ Share economy: (digital clearinghouses) taking the unused capacity of our assets and put them  to work, allowing our peers rather than having to rent or buy from a company  Don't forget about the age old question of What are vertebrates?

• Ex. Hotels vs Airbnb  

• Ex. Taxis vs Uber

• Ex. Car rentals vs RelayRides

▪ IT enable by having mobile apps/sites for everything

▪ Disruptive because its usually cheaper and less traditional

• Briefly explain four key factors causing these disruptions

o Moore’s Law  

▪ …and be able to name the tech pioneer who proposed Moore’s Law

• Gordon Moore- Major force in technological, economic, social change

o Social Media: huge impacting factor creating disruption

▪ Ex. FACEBOOK

• FB nation: 1 Billion members make it #3 after China and India

• 1 in 5 couples meet online

• 1 in five divorces are blamed on FB

• Every second…

o 684,478 items are shared on FB

o 100,000 tweets worldwide

o 48 hrs. of video uploaded to YouTube If you want to learn more check out Which are eukaryotes?

o 55% of consumers share their purchases on a social site

o Social media generates nearly twice the leads as trade shows, telemarketing or  

mail.  

o Mobile

▪ 4.2 billion people use mobile device to access social media sites

▪ FB gets nearly 75MM daily visits from mobile

▪ Mobile commerce transactions will reach 3.2 trillion in 2017

o Globalization

▪ More people have mobile access than safe drinking water and electricity

▪ In developing countries, 10 addition mobile phones per 100 people grows GDP by 0.8% ▪ Worldwide e-commerce will surpass $16 trillion in 2013

▪ Global companies are increasingly turning in reverse innovation: Create first for emerging  markets, then roll out to developed markets  

• Key figures in the tech revolution – be sure you know the name and significance of each tech leader in lecture  01.02

o KEVEN SYSTROM

▪ Instagram

▪ FB bought for a billion $

o JEFF BEZOS

▪ Amazon

▪ Set up in his garage when he was 30

o LARRY PAGE & SERGEY BRIN  

▪ Google

▪ Created while graduate students at Stanford  

o STEVE JOBS

▪ co-founded Apple in 76’

o MARK ZUCKERBERG

▪ FB in 2004

▪ Huge impact very rapidly

▪ Less than 10 years after FB began 1.15 Billion users in early 2013  

o MICHAEL DELL

▪ 1984 in his dorm

▪ 2012, ranked 41st richest person in the world  

o BILL GATES

▪ Founded Microsoft when he was 19

▪ MS-DOS ?

▪ Micro made is commonplace w/ Windows

• Gallaugher lists three key technology enablers that combine to create a “golden age of tech entrepreneurship.”   o What are they?

▪ “The Cloud”: Makes it possible for any start up to rent computing resources that you’d have to  buy at a huge expense. Allows access to incredible computing power quickly and at a low cost ▪ App Stores: Providing access to customers, the ability to move your product into the  marketplace quickly and easily w/out distribution change  

▪ Social Media: Message can get out virally, spreading awareness of your firm w/out spending a  dime on traditional advertising  

• IT is affecting nearly every career

o Finance

o Accounting

▪ What is the Sarbanes-Oxley Act?

• Legislation passed by the U.S. Congress to protect shareholders and the general  public from accounting errors and fraudulent practices in the enterprise, as well  

as improve the accuracy of corporate disclosures. The U.S. Securities and  

Exchange Commission (SEC) administers the act, which sets deadlines for  

compliance and publishes rules on requirements.

o Marketing

o Operations

o Human Resources

o Law

• How do the text and lectures characterize IT as a career?  

o Opportunity galore: varied, rewarding and opportunities -Money

o “The Sexiest Job of the 21st Century” –HBR

o Leadership Opportunities: CIO (Chief Information Officer), CTO (Chief Tech. Officer), CISO (Chief  Information Security Officer), CPO (Chief Privacy Officer)

o There isn’t a single modern managerial discipline that isn’t being DEEPLY and PROFOUNDLY impacted by  tech  

o Tech skills are being “baked” into jobs everywhere  

• Be able to list and briefly explain the key “C-level” leadership positions in IT

o CIO: most senior exec in enterprise, responsible for information tech., computer systems, basically for  the use of tech. by the business, the use of information

o CTO: responsible for making the tech. decisions that affect the products that the company sells, so  outward facing

o CISO: responsible for ensuring that the appropriate safeguards are in place for testing, training, keeping  the organizations trade secrets secret

o CPO: works closely with CISO, making sure the data your company has about people is kept private

Unit 2: Copyright

• What types of digitized works can be copyrighted?

o Original works that can be seen or heard  

▪ Books, plays, music, dance, movies and pictures

▪ Idea’s cannot be copyrighted- just the actual form  

• Copyright duration

o Fixed amount of time

o Used to last just 14 years  

o NOW it lasts a lifetime + 70 years

o Company copy rights last 100 years  

• Who can use copyrighted works?  Under what circumstances?

o Only copyright owner has the right to use  

o Simple act of publishing provides an implicit automatic copyright, doesn’t need the “c” symbol o Can use if…

▪ Written permission

▪ Copyright has expired ???? public domain

▪ U.S. Fed. Gov’t works (domestic use only)

• How does a work become “public domain” and what does that mean to content users? o Public Domain: work is free for anyone to use, necessary for living and thriving society

• What limitations apply to the use of U.S. Federal Government works?

o Citizens of the U.S. are able to use the product of our federal government w/out having to get copyright  permission

• Fair Use – What is it?  Who can use it?  Briefly explain the three tests often used to determine fair use. o Fair Use: can borrow a small amount of copyright  

▪ Teach, News reporting Parody and critical comment

▪ Beneficial to society  

▪ Limitation on copyright  

• Nature of the work borrowed

• Amount you borrowed

• Commercial impact that doesn’t change the original work value in the marketplace

▪ Not a right, only a legal defensible position covering limited circumstances only! (List above) • Briefly explain “stock photos” and their licensing.

o Not free, buy a license to use  

▪ DON’T USE STOCK PHOTOS IN ISM3004 UNLESS YOU CAN PROVE LICENSING/PAYMENT o Granting rights to use content

o Contract

▪ Terms of use

▪ Fees  

▪ Lawyers

• Explain how standard copyright differs from Creative Commons licensing?  What catch phrases are used to  characterize each?  (“Some Rights Reserved”)

o Creative Commons: provide free copyright licenses that allow you tell people which parts of the  copyright you are willing to give to the public. You don’t give up copyright, you refine it  

o Copyright Owner has the Rights

▪ Only copyright owner has the right to use

▪ Using w/out owner’s permission is forbidden

o Granting Rights  

• What are the four key Creative Commons license terms?  What restrictions/requirements does each place on  potential content users?

o Easy-to-use, standardized license

o “Some Rights Reserved”  

o ATTRIBUTION: have to say who its by, who created the work, give credit where its due o NO DERIVATIVES: you may use my work, as long as you pass it along unchanged and whole o SHARE ALIKE: may change and build derivatives, but when you take your creative product on top of mine  and put it online you must have the same license  

o NON COMMERCIAL: can’t be used for commercial use  

o You can have combos of these also

• What are the “copyright requirements” ISM3004 assignments?  How should you attribute digital content in your  assignment submissions?

o Must cite where you got everything  

▪ Use creative commons  

▪ Google “advanced search”  

▪ Flickr ???? “more ways to share” ???? grab URL ???? copy it into doc ???? give credit to person o You must…

▪ Abide by the CC license terms

▪ Provide a URL that shows the grant of license

Scavenger Hunt – Week 01 – Introduction

Unit 1: Tech Revolution

• Technology is a disruptor – what does that mean?  

Webster: “to cause (something) to be unable to continue in the normal way or to interrupt the normal progress  or activity of (something)”  

o Be able to identify at least one specific disruption in each of the industries discussed in video 01.01 ▪ Ex. Video rental business- used to be normal to rent movies from places like Blockbuster… now  there is a disruption of Netflix that doesn’t allow them to have a normal progress in the video  rental business

▪ Ex. Music business- iTunes disrupted CDs  

▪ Ex. RETAIL

• $272,000 is spent online every second

• In North America, Amazon’s e-commerce is more than Office Depot, Staples and Dell  

combined

• In China, Taobao.com boasts more than 800MM online items. They sell 800 times every  second, more than China’s top 5 retailers combined  

▪ Ex. JOURNALISM  

• Forbes has reduced staff writers while doubling its network of external contributors

• WikiLeaks has broken more investigative stories than all other media combined  

▪ Ex. FINACIAL SERVICES: mobile banking

• Mobile banking users are expected to reach 894MM by 2015

• Near Field communications payment systems- use your smart phone to pay bill w/ a  

touch  

• Less face-to-face interaction w/ tellers  

• Square: credit card payment for start up companys  

• LendingClub: peer-to-peer loans

▪ Ex. ONLINE EDUCATION: 1/3rd of higher education students currently taking one online course  • UF has a mandated online four-year degree program  

• MOOC’s= Massively Open Online Courses (180,000 students or more)  

▪ Ex. ADVERTISING: Google’s ad revenue surpasses the entire U.S. print industry  

• 90% of customers trust peer recommendations  

• Trust in advertising: only 14% trust advertising  

• U.S. mobile ad spending to reach nearly $8 billion in 2013

• Google pockets half of all mobile ad spending  

• More than 50% of Facebook revenue will be mobile ads in 2013  

o What is the share economy?  How does IT enable this?  How is this disruptive?

▪ Share economy: (digital clearinghouses) taking the unused capacity of our assets and put them  to work, allowing our peers rather than having to rent or buy from a company  

• Ex. Hotels vs Airbnb  

• Ex. Taxis vs Uber

• Ex. Car rentals vs RelayRides

▪ IT enable by having mobile apps/sites for everything

▪ Disruptive because its usually cheaper and less traditional

• Briefly explain four key factors causing these disruptions

o Moore’s Law  

▪ …and be able to name the tech pioneer who proposed Moore’s Law

• Gordon Moore- Major force in technological, economic, social change

o Social Media: huge impacting factor creating disruption

▪ Ex. FACEBOOK

• FB nation: 1 Billion members make it #3 after China and India

• 1 in 5 couples meet online

• 1 in five divorces are blamed on FB

• Every second…

o 684,478 items are shared on FB

o 100,000 tweets worldwide

o 48 hrs. of video uploaded to YouTube

o 55% of consumers share their purchases on a social site

o Social media generates nearly twice the leads as trade shows, telemarketing or  

mail.  

o Mobile

▪ 4.2 billion people use mobile device to access social media sites

▪ FB gets nearly 75MM daily visits from mobile

▪ Mobile commerce transactions will reach 3.2 trillion in 2017

o Globalization

▪ More people have mobile access than safe drinking water and electricity

▪ In developing countries, 10 addition mobile phones per 100 people grows GDP by 0.8% ▪ Worldwide e-commerce will surpass $16 trillion in 2013

▪ Global companies are increasingly turning in reverse innovation: Create first for emerging  markets, then roll out to developed markets  

• Key figures in the tech revolution – be sure you know the name and significance of each tech leader in lecture  01.02

o KEVEN SYSTROM

▪ Instagram

▪ FB bought for a billion $

o JEFF BEZOS

▪ Amazon

▪ Set up in his garage when he was 30

o LARRY PAGE & SERGEY BRIN  

▪ Google

▪ Created while graduate students at Stanford  

o STEVE JOBS

▪ co-founded Apple in 76’

o MARK ZUCKERBERG

▪ FB in 2004

▪ Huge impact very rapidly

▪ Less than 10 years after FB began 1.15 Billion users in early 2013  

o MICHAEL DELL

▪ 1984 in his dorm

▪ 2012, ranked 41st richest person in the world  

o BILL GATES

▪ Founded Microsoft when he was 19

▪ MS-DOS ?

▪ Micro made is commonplace w/ Windows

• Gallaugher lists three key technology enablers that combine to create a “golden age of tech entrepreneurship.”   o What are they?

▪ “The Cloud”: Makes it possible for any start up to rent computing resources that you’d have to  buy at a huge expense. Allows access to incredible computing power quickly and at a low cost ▪ App Stores: Providing access to customers, the ability to move your product into the  marketplace quickly and easily w/out distribution change  

▪ Social Media: Message can get out virally, spreading awareness of your firm w/out spending a  dime on traditional advertising  

• IT is affecting nearly every career

o Finance

o Accounting

▪ What is the Sarbanes-Oxley Act?

• Legislation passed by the U.S. Congress to protect shareholders and the general  public from accounting errors and fraudulent practices in the enterprise, as well  

as improve the accuracy of corporate disclosures. The U.S. Securities and  

Exchange Commission (SEC) administers the act, which sets deadlines for  

compliance and publishes rules on requirements.

o Marketing

o Operations

o Human Resources

o Law

• How do the text and lectures characterize IT as a career?  

o Opportunity galore: varied, rewarding and opportunities -Money

o “The Sexiest Job of the 21st Century” –HBR

o Leadership Opportunities: CIO (Chief Information Officer), CTO (Chief Tech. Officer), CISO (Chief  Information Security Officer), CPO (Chief Privacy Officer)

o There isn’t a single modern managerial discipline that isn’t being DEEPLY and PROFOUNDLY impacted by  tech  

o Tech skills are being “baked” into jobs everywhere  

• Be able to list and briefly explain the key “C-level” leadership positions in IT

o CIO: most senior exec in enterprise, responsible for information tech., computer systems, basically for  the use of tech. by the business, the use of information

o CTO: responsible for making the tech. decisions that affect the products that the company sells, so  outward facing

o CISO: responsible for ensuring that the appropriate safeguards are in place for testing, training, keeping  the organizations trade secrets secret

o CPO: works closely with CISO, making sure the data your company has about people is kept private

Unit 2: Copyright

• What types of digitized works can be copyrighted?

o Original works that can be seen or heard  

▪ Books, plays, music, dance, movies and pictures

▪ Idea’s cannot be copyrighted- just the actual form  

• Copyright duration

o Fixed amount of time

o Used to last just 14 years  

o NOW it lasts a lifetime + 70 years

o Company copy rights last 100 years  

• Who can use copyrighted works?  Under what circumstances?

o Only copyright owner has the right to use  

o Simple act of publishing provides an implicit automatic copyright, doesn’t need the “c” symbol o Can use if…

▪ Written permission

▪ Copyright has expired ???? public domain

▪ U.S. Fed. Gov’t works (domestic use only)

• How does a work become “public domain” and what does that mean to content users? o Public Domain: work is free for anyone to use, necessary for living and thriving society

• What limitations apply to the use of U.S. Federal Government works?

o Citizens of the U.S. are able to use the product of our federal government w/out having to get copyright  permission

• Fair Use – What is it?  Who can use it?  Briefly explain the three tests often used to determine fair use. o Fair Use: can borrow a small amount of copyright  

▪ Teach, News reporting Parody and critical comment

▪ Beneficial to society  

▪ Limitation on copyright  

• Nature of the work borrowed

• Amount you borrowed

• Commercial impact that doesn’t change the original work value in the marketplace

▪ Not a right, only a legal defensible position covering limited circumstances only! (List above) • Briefly explain “stock photos” and their licensing.

o Not free, buy a license to use  

▪ DON’T USE STOCK PHOTOS IN ISM3004 UNLESS YOU CAN PROVE LICENSING/PAYMENT o Granting rights to use content

o Contract

▪ Terms of use

▪ Fees  

▪ Lawyers

• Explain how standard copyright differs from Creative Commons licensing?  What catch phrases are used to  characterize each?  (“Some Rights Reserved”)

o Creative Commons: provide free copyright licenses that allow you tell people which parts of the  copyright you are willing to give to the public. You don’t give up copyright, you refine it  

o Copyright Owner has the Rights

▪ Only copyright owner has the right to use

▪ Using w/out owner’s permission is forbidden

o Granting Rights  

• What are the four key Creative Commons license terms?  What restrictions/requirements does each place on  potential content users?

o Easy-to-use, standardized license

o “Some Rights Reserved”  

o ATTRIBUTION: have to say who its by, who created the work, give credit where its due o NO DERIVATIVES: you may use my work, as long as you pass it along unchanged and whole o SHARE ALIKE: may change and build derivatives, but when you take your creative product on top of mine  and put it online you must have the same license  

o NON COMMERCIAL: can’t be used for commercial use  

o You can have combos of these also

• What are the “copyright requirements” ISM3004 assignments?  How should you attribute digital content in your  assignment submissions?

o Must cite where you got everything  

▪ Use creative commons  

▪ Google “advanced search”  

▪ Flickr ???? “more ways to share” ???? grab URL ???? copy it into doc ???? give credit to person o You must…

▪ Abide by the CC license terms

▪ Provide a URL that shows the grant of license

Page Expired
5off
It looks like your free minutes have expired! Lucky for you we have all the content you need, just sign up here