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Baylor University - JOU 1303 - Study Guide - Midterm

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Baylor University - JOU 1303 - Study Guide - Midterm

School: Baylor University
Department: Public Relations
Course: Introduction to Mass Communication
Professor: Robert Darden
Term: Fall 2018
Tags: journalism
Name: introduction to mass communication
Description: study guide for exam 1
Uploaded: 09/09/2018
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background image Journalism 1303 Exam 1 study guide   
Chapter 1 & 2 
 
● Media and Society  - Multimedia conglomerate monopolies   - Dark side of Multimedia  - Labor issues  - Accountability issues  - Internal censorship  - Creativity issues   - Sheer size creates pressure on advertisers 
 
● Monopolies stifle creativity  - News Corp  - Time Warner  - CNN  - Comcast  - Viacom 
 
Chapter 3 
● Communication=civilization 
● How did earliest humans communicate? 
● Early scrolls made of papyrus 
● The cons of papyrus 
  ● Books and Publishing  - Helped forge a unified nations   - Inspired change  - Books become the first mass communication 
 
● Evolution of bookstores  - Customer service  - Convenience   - Special orders and needs  - Meeting places  - Wide variety 
 
● Booksellers in the future   - Infinite shelf space  - Suggestibility  - Amazon’s kindle  - Wireless downloads  
background image  
Chapter 4 
 
● How newspaper operate  - Advertising 
 
  ● Sales of the newspaper  - Subscription         Chapter 6 part 1 & 2    ● It all begins in Africa  - Integration of dance and movement  - Dominance of rhythm  
 
● Slaves created the spiritual because…  - To communicate   - To teach  - To escape  - To make go by quicker  - To exercise their need to create  - To give them hope    ● Popular music of black americans has various names  - Reels  - Jazz  - Ragtime  - Blues    
 
● Vinyls  - Cylinders  - 78 revolutions per minute   - 33 rpms- 1 song  
 
● Cassettes and 8 track    ● CD’s   - Most advanced ever used in consumer product   

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School: Baylor University
Department: Public Relations
Course: Introduction to Mass Communication
Professor: Robert Darden
Term: Fall 2018
Tags: journalism
Name: introduction to mass communication
Description: study guide for exam 1
Uploaded: 09/09/2018
3 Pages 43 Views 34 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
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