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UNT - JOUR 1210 - Mass Communication Notes: Chapter 3 - Class Notes

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UNT - JOUR 1210 - Mass Communication Notes: Chapter 3 - Class Notes

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School: University of North Texas
Department: Journalism and Mass Communications
Course: Mass Communication and Society
Professor: Sara Blankenship
Term: Fall 2018
Tags: communication, journalism, and Media and Society
Name: Mass Communication Notes: Chapter 3
Description: These notes cover Chapter 3 of "Mass Communication and Society", on who owns the media and types of media there are (long-tail v short head)
Uploaded: 09/11/2018
2 Pages 7 Views 5 Unlocks
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Unformatted text preview: Ch 3: The Media Business Manday, September 10, 2018 10:07 AM Who Owns thc Mcdia? -Very little gov. ownership in the United States Corporation for Public Broadcast v. cvcryonc disc icre is the only gov. Owncd part of the media) Ov/nership by very large corporations Cross media ownership ex Disney owns 51% of ESPN, but they also own a radio station, ABC Family, multiple tilm production companies, and of course their themc oorks -Vertical Integration: controlling all aspects of a media project, delivery to consumers, and the promotion of the procuct through other mccla Disney makes a film using its own animation studio, Heliver it to Synergy: a large company using the strength of its various Jivisions to markel ils content ex: Disney makes a film for theaters, A Commercials for it and a spinoff series on Disney Channel, advertises il oli olie channels il uwis, and makes a theme park ride based on the film al Walt Disney World. Corporale conglornerale owners only 5 groups uw 90% of the revia) can be polenlial conflicts of interest ex: Disney anis ABC, vul whalil ABC wants to run a story aboul a scandal al Disneyworld? -Advertisers: main financial support of US media -Major influence on what gets shown to the American public Audiences: arguab y has the most power Cuc to scaol mcdis, fccdback ex of power: Focus groups and market research, boycotts cx: Audience reaction to Kendall Jenner Papstad from 2017, 2018's Colin Kapastaid Nike ad Changes in BIE N cdia/NCW Era of Media -1983: 90% of the media was owned by 50 companies. 2013: It was owned by six companies -2018: Now 5 companies D'un 90% of the media! Disncy, Comcast, AT&T, 21st Century Fox, and Viacom icverything you watch or listen to is ownedhy one of these five companies, OP WAY or another) -Some of these conglomerates are splitting up by selling off some of their holdings Newer media companies are becoming more important, even if they aren't part of the Big 5 -Apple, Amazon, Netflix Moss Media Convergence -Economic alignment: companies combine to handlle new technology Startup costs v. buyouts (it's harder to start a radio station from the ground up, but cosier if you're a big company to just buy out an already established radio station) CX: AT&T and Time Wamer merger -Content overlap: media produce similar types o content cx: nighttima television blocks are very similar on different ty channes (talk shovi, mcdica drama, modern reboot of a show from the Gos-70s. Lather, rinse, repeat) -Specializalion is still impurlan (niche products and media largel specific audiences -Px: magazines, specialized channels like lox Sports Southwest, radio stations organized by genre -New inedia don't usuully kill old media, instead ole media just lalches unlu new media and swapls (media is repurposed) -ex: Television isn'lds popular as ilused lube (esp. Lable Lv), bully still exis.s. And online media like Amazon IV, 1lu, and Youtube led air television, just in a new format -people use many types of media (you listen lu the radiv/Spuli y, walch lv, Yulub. play video games, etc.) Sume Ressurs FOR Concentraliunul Ownershiu Attractive Investments It's hard to maintain tamily ownership cx: Washington Post used to be fomily owned -Deregulation Higher wages -ex: It you work for a company that's bought out by Disney, you're very likely to get higher wages Reasons AGAINST Concentration of Ownership -Limits diversity of options Limits local control -ex: corporate-owned newspapers focus on certain stories over others based on the interests of the oong cmcratc that owns them -Authoritarian corporate culture -ex: sliicl wues of conduct for emuluvees (Fun fact: C=sl Mernbers al Disney parks aren't allowedto give directions to guests by painting with Just cnc finger. They get written up for it and if you do it too many times, you retired) Emphasis on profits over quality Long Tail Media vs. Big Media Short Head Media Long Tail: rort on of a distribution curve where a limited number of ppl are buying a lot of different products (you have a ton of options cx: Amazon has all kinds of products for salc, but not all of their users or Amazon Prime members -Media ale MOViry away from mass-oriented media products, and prefer slull you can uslornice like playlists in Spotify -All'independent" media elfurls add up lu serious cornyeliliun lui Big Media -choice lowers demand - higher murriLer ulguuds available -Apple, Amazon, Netflix -Short Head: Large number of uplare interested in buying a limited number of products -ex: lack I riday at Wal- Part, Amazon Prime Day, when rkle M-1 Imn first came out with araple killing each other lu vel one that was still in stock

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