rapid globalization in marketing landscape

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rapid globalization in marketing landscape what are the two keys to building lasting customer​ relationships? rapid globalization in marketing landscape

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Marketing Study Guide (Chapters 1-3)    What is marketing? Marketing is the process by which companies    engage customers, build strong customer relationships, and   create customer value in order to capture value from customers in return.  The two keys to building lasting customer relationships are    VALUE and SATISTFACTION.  What is the value equation?   Value = BENEFITS / COST  The Five Core Customer & Marketplace Concepts:    1. Needs, Wants, and Demands   2. Market Offerings   3. Value and Satisfaction   4. Exchanges and Relationships   5. Markets  What is the difference between a customer need and want?    A need would represent food, water, and shelter. A want is shaped by   culture and individual personalities.  A Market Off

rapid globalization in marketing landscape

rapid globalization in marketing landscape
Description

School: University of Toledo

Department: Business Administration

Course: Principals of Marketing

Professor: Jennifer stevens

Term: Fall 2018

Tags: BUAD

Cost: 50

Name: Marketing Exam (1/4) Midterm

Description: Study Guide for the first out of four midterms for the Marketing course.

Uploaded: 09/16/2018

2 pages

Marketing Notes: Week 1

2 pages

Marketing Notes: Week 1

2 pages

Marketing Notes: Week 1

rapid globalization in marketing landscape

rapid globalization in marketing landscape Description

School: University of Toledo

Department: Business Administration

Course: Principals of Marketing

Professor: Jennifer stevens

Term: Fall 2018

Tags: BUAD

Cost: 50

Name: Marketing Exam (1/4) Midterm

Description: Study Guide for the first out of four midterms for the Marketing course.

Uploaded: 09/16/2018

2 pages

Marketing Notes: Week 1

2 pages

Marketing Notes: Week 1

2 pages

Marketing Notes: Week 1

rapid globalization in marketing landscape
Description