School: University of Florida

Department: Marketing

Course: Principles of Marketing

Professor: Richard lutz

Term: Fall 2018

Tags: Marketing, business, organizatons, Product, Net, Consumer, #organizationalmanagement #attitude #jobsatisfaction #dissonance, dissatisfaciton, behavior, ConsumerBehavior, decisionmaking, DecisionMakingModel, Demographic, economic, reseller, NAICS, buyers, Criteria, quality, technical, relationshipmarketing, decisionprocess, Users, influencer, purchasingagent, deciders, gatekeeper, rebuy, value, valueanalysis, and vendor

Cost: 25

Name: Marketing Week 4 Notes

Description: These notes cover the content of lectures 5 and 6 as well as chapter 5 from the text book

Uploaded: 09/17/2018