Limited time offer 20% OFF StudySoup Subscription details

SJSU - ADV 91 - Class Notes - Week 5

Created by: Kara Wessel Elite Notetaker

5 5 3 80 Reviews
background image ADV 91­ A Quick Review 9/24/18 Week 5 Short History of Advertising ○ 1700’s­ Ben Franklin started to put ads in his newspaper. ○ 1800’s­ Mass production of goods and photography came into play. ○ 1900’s ■ 1920’s­ Radio advertisements start  ■ 1950’s­ TV advertisements start  ■ 1960’s creative revolution begins, ads become more creative ■ 1990’s­ Online advertisements start  What are the 5 Goals of Advertising? ○ Create awareness ○ Try the product or service ○ Purchase product or service ○ Become brand loyal ○ Become a brand fanatic What are the 3 requirements in every advertisement? ○ Ethos­ ethics and credibility ○ Pathos­emotional appeal ○ Logos­ logic Define Media. ○ Media= means of communication; usually has subscribers ○ Examples: Radio and TV Define Brand. ○ Brand= product or service that has identity ○ Examples: Make, kind, or grade Define shareholders. ○ Shareholders= the person who makes money off the product or advertisement.  Define Direct Marketing. ○ Direct Marketing= door­to­door advertising or by mail What does ROI stand for?

Join more than 18,000+ college students at San Jose State University who use StudySoup to get ahead
School: San Jose State University
Department: Arts and Humanities
Course: Introduction to Advertising
Term: Fall 2018
Tags: Advertising
Name: Week 5 Notes
Description: These notes cover everything we have learned in the first five weeks of ADV 91, Intro to Advertising.
Uploaded: 09/22/2018
2 Pages 104 Views 83 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
School: San Jose State University
Department: Arts and Humanities
Course: Introduction to Advertising
Term: Fall 2018
Tags: Advertising
Name: Week 5 Notes
Description: These notes cover everything we have learned in the first five weeks of ADV 91, Intro to Advertising.
Uploaded: 09/22/2018