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Texas State - MC - Study Guide - Midterm

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Texas State - MC - Study Guide - Midterm

School: Texas State University
Department: Journalism and Mass Communications
Course: Advertising
Term: Fall 2018
Tags: Advertising
Name: Ad Exam 1 Study Guide
Description: These notes cover what will be expected of you to know on the test.
Uploaded: 09/24/2018
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background image Advertising Study Guide for Exam 1 Things to know …Topics & Answers Chapter 1 What is distinct about PSAs PSA’s are only used for nonprofit organization and is done by media with free of 
charge.
What is IMC IMC stands for Integrated Marketing Communication. It is the way messages from a 
variety of sources come together and work as one. 
The Four Ps of Marketing Product Place Price Promotion Know the Four Free Market Principles Self Interest, Complete Information, Many Buyers & Sellers, Absence of Externalities Role of advertising in the US as a social force The radio was the mass means of communication in the 1920’s. The US was also 
apart of the development of new brand of consumer-packaged goods.
Advertising timeline (key events that affected each stage) 1275 - First European paper 1440s - Printing press 1472 - First English advertisement 1600s - First newspapers 1729 - Illustrations in ads were used Late 1700s - Industrial revolution in England 1800s - Industrial revolution in United States 1841 - Volney B. Palmer sets up first American ad business. 1890 - Ayer & Sons became first modern ad agency. 1911 - First truth in advertising codes The first English ad Took place in 1472 Role of Volney B. Palmer
background image Palmer sets up first American ad business. First ad agency 1890 - Ayer & Sons Puffery Is one of the effects on advertising. Puffery is an exaggerated claim that cannot be proven true or
false. 
Chapter 2 Advertising sets up a chain reaction of economic events (know what it is likened to) The main two Communicators are Advertising and Media. From there, you have the 
customers which are consumers and trade consumers. Next, there’s organizations that deal 
with competition, retailers, distributers and suppliers just to name a few. Lastly is the 
individuals like the directors, employees, managers, stakeholders, and sub contractors.
Does advertising add to the cost of the product and contribute to higher prices? It does add value to product but not just in the products price but overall. It creates a positive  image for the product and educate the consumer on new ways to use the product. Freedom to advertise encourages more sellers to enter the market. True/False? True   Freedom of Commercial Speech Speech that promotes a commercial transaction are protected under the First Amendment Role of federal, state, and nongovernmental agencies (mainly FTC) FTC is the Federal Trade Commission which eliminates or get rid of any unfair, 
deceptive, or comparative advertising. 
What does the FTC do to investigate and resolve issues.  There are steps that are taken as far as substantiation, endorsements, 
testimonials and lastly affirmative disclosure.
Chapter 3 The advertising Industry four distinct groups Advertisers, Advertising Agencies, Suppliers and Media Local vs national advertising                                                                                Local advertising is to advertise to local businesses within a city or county 
directed toward customers within the same geographic area.
National advertising is advertising in several geographic regions or 
throughout the country. The Advertising Agency- what it is, the different types  Develop and prepare advertising plans, advertisements, and other 
promotional tools for advertisers. There are Local, Reginal, National and 
International.
Agency Compensation- just know the different methods. 

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School: Texas State University
Department: Journalism and Mass Communications
Course: Advertising
Term: Fall 2018
Tags: Advertising
Name: Ad Exam 1 Study Guide
Description: These notes cover what will be expected of you to know on the test.
Uploaded: 09/24/2018
4 Pages 324 Views 259 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
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