School: University of Georgia
Course: Principles of Advertising
Professor: Nathaniel evans
Term: Fall 2018
Tags: reach, frequency, share, Advertising, advertisement, Advertising Principles, adpr3100, placement, targetaudience, Newspaper, Magazine, outdoor, Digital, and gamification
Name: Study Guide for TEST 2 (ADPR 3100)
Description: Study guide for ADPR 3100 covering everything the professor discussed in class, including topics such as reach, frequency, share, advertising dynamics, placements, target audiences, newspaper, magazine, outdoor, digital, etc.