What does a marketing department do in the pioneering stage? What type of newspaper advertisement does majority of revenue come from? What does the term gamification refer to?

Name: Study Guide for TEST 2 (ADPR 3100)
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Study Guide for TEST 2 (ADPR 3100) ★ What goes into Making an Advertisement? ● First, let’s examine Chipotle: ○ It was originally owned by McDonald’s and was considered a QSR (quick service restaurant) ○ Chipotle broke apart from McDonald’s and decided instead of focusing on expedience (getting people food fast), it should focus on “the environment and being healthy” ○ Chipotle came up with an entire campaign devoted to “bringing back the farm and getting rid of GMOs and how everything should be fresh