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You can explain what is Function Space revenue management.
You can explain what is ConPAST.
You can explain what is function-space duration control.
You can explain what is Bundling.
You can explain the pros and cons of bundling.
You can explain what is Branding.
You can explain what is Price/Value relationship.
You can explain what is market intelligence.
You can explain what is market segmentation.
You can explain different ways to segment your market.
You can explain what is GDS.
You can explain what is OTA.
You can explain Total Customer Worth.
You can identify your primary competitors and secondary competitors.
You can define three concepts of raw data: supply, demand and revenue.
You can define and calculate three key performance indicators based on raw data provided
You can read and analyze STAR report.
You can interpret your data with a comparison to competitive set data
You can explain what is price elasticity
You can explain price elasticity of demand
You can calculate price elasticity of demand when information is given.
You can explain substitute, complement, and inferior goods.
You can explain seasonality.
You can list three types of pricing method and explain.
You can list fine price positioning strategies and differentiate those.
You can explain what is willing to pay (WTP).
You can explain how WTP is determined.
The relationship between airline industry and hotel industry
The reasons that Airline industry is early adaptor of revenue management
Calculation of airline revenue
Examples of revenue management in airlines
Global Distribution Systems (GDS)
Internet Distribution Systems
The role of central reservations
The continuing importance of phone reservations
• Distribution Channel Issues
• Current hotel distribution channel trend
What is morality?
What is ethics?
How do ethics effect revenue management?
Non-Traditional Revenue Management Industries
Revenue per available seat hour (RevPASH)
Learn the basic types of forecasting
Understand the pros and cons
Covers lecture 9 - 13
Mainly what is revenue management and it's functions
What is the sharing economy?
How does it effect the hospitality industry?
How do you measure success?
Opportunities and trends
Careers in Revenue Management
Covers all lectures containing lectures 1 - 7 and lectures 9 - 13