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Baylor University - JOU 1303 - Jou 1303 Study guide for exam 2 - Study

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Baylor University - JOU 1303 - Jou 1303 Study guide for exam 2 - Study

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background image Intro to Mass Communication Exam #2 Study guide   
Concepts:  
- Radio   - Silent movie era  - Process of making a good movie story  - TV  - Televangelists     
Concept #1 Radio  
 
Clip #1 (Empire of the Air) 
 
● Directed by Ken Burns 
● Featuring: Lee de Forest 
● Edwin Armstrong 
● David Sarnoff  
  - Lee De Forest   - Self-styled “father of radio”  - Few inventions  - Spent most of life in lawsuits   - But did help popularize “broadcasting”    - Edwin Howard Armstrong 
- Inventor: regenerative circuit 
- amplified radio waves send and receive  
  ● FM- frequency modulation   - David Sarnoff (father of TV)  - Made RCA one of the world’s most successful companies  - Supported development of television   - Fought FM (radio) 
 
 
Clip # 2 (Radio Days 1987)    ● Radio/ Internet similarities  
● Access wisdom of the ages/ signal end of libraries?) 
● World (different nations/people talking) 
● War of the World’s 
● Mercury theatre of the air 
background image ● Broadcast: October 30, 1938  - Written by Howard Koch 
 
● Featuring Orson Welles    
 
 
FM vs. AM    ● Cassette players  
● Portable boom boxes 
● Sony Walkman  
● Confident MTV: “video killed the radio star”- 1st ever video ever played on MTV 
● MTV changes radio 
● Proliferation of “artists known more for looks and dancing ability than for talent 
● Proving ground for new directors 
 
 
 
 
When radio ruled : Edward Murrow      ● Transcripts from Border Radio 
● Clip #1: “turn your radio on” 
● Clip #2: Sen. W. Lee “Pappy” O’ Daniel (and temperance)  
● Clip #3: Bulletin and Commercials (inc.) Wolfman Jack 
● American Graffiti: Directed and Written by George Lucas (1973) 
- Starring: Harrison Ford, Richard Dreyfuss, Ron Howard, Wolfman Jack, and 
Charles Martin Smith  
 
● Pirate Radio   - But in England government  controlled radio:   - Limited rock n’ roll on land   - So radio stations took to the seas! 
 
● Programming entirely local  - Individualized commercials   - Dispensed advice  - Active Civil Rights movement and Vietnam 
 
 
 

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School: Baylor University
Department: Public Relations
Course: Introduction to Mass Communication
Professor: Robert Darden
Term: Fall 2018
Tags:
Name: Jou 1303 Study guide for exam 2
Description: This is a study guide for exam 2
Uploaded: 10/13/2018
6 Pages 209 Views 167 Unlocks
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