What is an example of deception? Define substantiation. How does ftc get word of deceptive advertising?

Name: WEEK 10 Notes for ADPR 3100
Brand: StudySoup
SKU: 2724666
Price: 45.00 USD
Availability: InStock
Rating: 5 (1 reviews)

WEEK 10 Notes for ADPR 3100 ★ Focus = Legal issues in Advertising: - Note: Most legal issues circle around the idea of deception in advertising. - Example of deception: Listerine → claimed that it could cure colds but that claim was deemed deceptive and / or illegal ○ 1975 = forced by FTC to spend $10 million on corrective advertising that literally said “prior advertising was a lie” ● The danger of claims → The more specific a claim is, the more easy it is to measure = thus it’s not good to make outlandish claims ○ Main concept: you have to be able to backup what you claim ○ Ex. = Skechers —> Claimed that wearing shoes gets you a workout and