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ppc ppa

ppc ppa

Description

School: Pennsylvania State University
Department: Communications
Course: digital media metrics
Professor: Krishna jayakar
Term: Fall 2018
Tags:
Cost: 25
Name: Comm 310, Week 13 Notes
Description: These notes cover PPC marketing on google, from CPM to PPC to PPA, where ads appear, google search network, google adword structure, adwords pricing, what determines placement of your ad, google adwords in practice and if it works.
Uploaded: 11/16/2018
4 Pages 137 Views 1 Unlocks
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