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UGA - JOUR 3030 - Class Notes - Week 10

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UGA - JOUR 3030 - Class Notes - Week 10

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background image WEEK 10 Notes for JOUR 3030   
 
★ New world Of Video Programming     ● Streaming media challenges legacy media  ○ What is  legacy media​​?  ■ This includes “old” types of media, such as cable television,  network television and movie theaters    ○ How has viewership of legacy media changed?   ■ For the 2013-14 television viewership → average age = 44.4  years   ● This number is increasing by 6% each year (people who  watch TV are getting OLDER)   ● For network TV, the average age is even higher (54 years  and increasing each year by 7%)  ■ Cord-cutters (people who disconnect from cable = INCREASING 
■ Movie theater attendance = DECREASING 
■ In 2014, for the first time in history more people were watching 
Youtube than cable TV   ○ It’s important to know the “ ​BIG 6 OLD MEDIA​”   ■ 21st Fox / Time Warner / Viacom / Comcast / Disney / National  Amusement   ● Know what all of these companies hold (what affiliates,  subsidiaries, partnerships, etc.)... it can get confusing, so 
just take a moment and really look at who is with who  
 
○ What is  streaming media​​?   ■ Netflix, Youtube, etc… any type of “new” media  
■ Know the history of Netflix! It’s very complicated, but it’s a 
quintessential example of how media companies are born and 
developed in the face of disruptive innovations… or how 
companies start, grow, expand, become powerful and maybe 
eventually collapse (even though Netflix has yet to collapse)  
● Basically it was a startup company that made a lot of deals  with companies like Starz and Marvel and got access to a 
lot of their movies… (Netflix even made a deal with 
Blockbuster)... faced some threats but overcame them, 
grew in power thanks to ease of use and shift toward 
streaming services  
background image ● It’s a good idea to watch Youtube videos about the life of  Netflix   ■ Understand Hulu too (consists of a lot of things but NOT CBS)   ● Similar to Netflix, but it’s a good idea to watch Youtube  videos on life of Hulu, as well)  
 
○ So, why the  ​shift toward streaming media​ and ​away from legacy media​?   ■ Some  main problems with legacy media :   ● Production costs = high!  
● Favors programming that generates largest possible 
audience because it has to be subsidized by 
advertisements… so it’s not hitting niche markets… in 
other words it cannot segment audience and tailor content 
to audiences. For example, House of Cards from Netflix 
was able to start the show off with Kevin Spacey killing a 
dog because it knew its audience would be okay with it… 
you can’t do that on cable TV.  
● Not a whole lot of program choice 
● Content made to fit available time slot (show is usually 
broken up with inconvenient commercials)  ● Each episode is self-contained (not really any opportunity  to develop the plot or characters in depth… Netflix shows 
are able to really twist around a plot and make things more 
complex)  
● Audience has to wait (you can’t binge a show on cable TV,  but ya can on Netflix!)     Why is   Netflix successful ?   ● It’s mainly all because of  ​BIG DATA   ● Netflix knows who you are… it collects data which allows  the system to market specific programs to you that match 
your preferences and style 
● It has a simple yet effective business system →  ​fight piracy  (there’s less need to try to find the content online for free 
when it’s all available for an extremely cheap price in one 
spot) and 
​monetize content​ (make lots of money from the  content it holds, so make deals with companies that 
provide movie and show packages that will retain and 
continue to bring in subscriptions)  
 
 
 
 

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School: University of Georgia
Department: Journalism Core
Course: Media, News and Consumers
Professor: John Soloski
Term: Fall 2018
Tags: oldmedia, newmedia, legacymedia, streaming, Media, JOUR3030, journalism, News, viewership, demographics, datacollection, Facebook, and cambridgeanalytica
Name: WEEK 10 Notes for JOUR 3030
Description: Notes covering what the professor discussed in class, including things like old media versus new media, legacy media, streaming, shifts in viewership demographics, data collection, etc.
Uploaded: 11/16/2018
6 Pages 108 Views 86 Unlocks
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