300000/600 richard lutz uf 300000/600

Name: MAR Final Study Guide
Brand: StudySoup
SKU: 2727517
Price: 45.00 USD
Availability: InStock
Rating: 1 (2 reviews)

Segment 16: Pricing Strategy - Related to chapters 13-14 Administered pricing - Pricing decisions in the U.S rely on this Price too high: Nobody will buy, left with additional inventory, lose money Price too low: Customers buy a lot, very difficult to continue adding customer to company, not enough profit to reinvest in the current and future products Ideally set price at value that customer agrees with Value = perceived benefit / price Price vs. Nonprice Competition Competing on nonprice is more beneficial Reference Price - Internal o Notion inside my head of what is a reasonable, fair, expected price o Influenced by friends, ads, etc. - External

UF / Marketing / MAR 3023 / 300000/600

300000/600

300000/600
Description

School: University of Florida

Department: Marketing

Course: Principles of Marketing

Professor: Richard lutz

Term: Fall 2018

Tags: Mar, Marketing, mar3023, manager, Management, business, B2B, Branding, brand, retail, Retailing, Product, price, and promotion

Cost: 50

Name: MAR Final Study Guide

Description: This study guide covers the lecture notes for the last exam.

Uploaded: 12/01/2018

14 Pages 326 Views 5 Unlocks
Reviews

adriansargent (Rating: )

A lot of the key info that was on the test was not in the notes. The notes had a lot of pointless stuff. This is the first time I use this and I got a lower grade than the other exams.