School: Oregon State University

Department: Engineering

Course: Marketing

Term: Fall 2018

Tags: BA 390, BA390, New Product Development, Product Development, Marketing, Intro to Marketing, principles of marketing, Pricing, Pricing Strategies, Marketing Channels, Retailing, wholesaling, Engaging Customers, Communicating Customer Value, customer value, engagement, Advertising, public relations, Pr, sales, promotion, direct marketing, Digital Marketing, Global Marketplace, competitive advantage, Social Responsibility, and ethics

Cost: 50

Name: BA 390 Final Study Guide

Description: Chapter 9: New Product Development Chapters 10: Pricing Chapter 11: Pricing Strategies Chapter 12: Marketing Channels Chapter 13: Retailing and Wholesaling Chapter 14: Engaging Customers and Communicating Customer Value Chapter 15: Advertising and Public Relations Chapter 16: Personal Selling and Sales Promotion Chapter 17: Direct and Digital Marketing to Build Customer Relationships Chapt

Uploaded: 12/01/2018