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Uploaded:
12/01/18
Oregon State University
BA 390 Exam Study Guide
Professor:

What is customer value pricing?

Study guide and answers to What is customer value pricing?

Chapter 9: New Product Development Chapters 10: Pricing Chapter 11: Pricing Strategies Chapter 12: Marketing Channels Chapter 13: Retailing and Wholesaling Chapter 14: Engaging Customers and Communicating Customer Value Chapter 15: Advertising and Public Relations Chapter 16: Personal Selling and Sales Promotion Chapter 17: Direct and Digital Marketing to Build Customer Relationships Chapt

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smitwaym (Rating: 5)