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Baylor University - JOU 1303 - Study Guide - Final

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Baylor University - JOU 1303 - Study Guide - Final

School: Baylor University
Department: Public Relations
Course: Introduction to Mass Communication
Professor: Robert Darden
Term: Fall 2018
Tags: masscommunication
Name: Mass Comm final exam study guide
Description: this study guide covers the chapters we went over throughout the semester.
Uploaded: 12/01/2018
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background image Journalism 1303 Final exam study guide 
 
Media and Society    ● Multimedia conglomerate monopolies 
-
#1 Walt Disney INC.  - Broadway   - Cruise Lines  - Theme Parks  - Consumer products  - Record labels  - Pixar  - Marvel MCU  - 55.7 billion in revenue 
2017 (up 7% over 2016) 
 
Darkside of Multimedia 
1. Labor issues 
2. Accountability 
3. Internal censorship 
4. Creativity issues  
5. Sheer size creates pressure on advertisers artists and consumer alike 
  Monopolies Stifle Creativity    ● Consistently pandering to lowest common denominator. Dumbs down, blands- out all  programming.   
 
#2 News Corp (21st century Fox)  - Fox News  - New York Post   - Wall Street Journal   - Fox TV  - 33.7 billion in revenue   
#3 Time Warner 
- HBO  - CNN  - Warner Bros. records  - 28.3 billion apx in revenue  Once known as “The Artists Company” for music, TV, and movies  ● Now, mostly sequels, remarks, comics. AT&T attempts to buy Time Warner 
● Blocked by Donald Trump (feud with CNN) 
background image   #4 Comcast (NBC Universal)   - NBC  - Universal Pictures   - 15 networks  
 
#5 Viacom/CBS  - 250 TV channels (MTV,Nick, etc)  December 2017: Disney buys 20th century Fox 
$52 billion gets you:  
● Movies: X-men, Deadpool, Ice Age etc… 
● TV: FX, NATGEO, “The Simpson’s”, HULU 
  Disney 2018 Hits and Misses  1. Black Panther—- 700 million 
2. Avengers Infinity War—- 670 million (2 billion international)  
  2018 Warner Box offices    1. Oceans 8- $139 million   
6 media giants now control staggering 90%  
● 23 media executives control the information of 285 million Americans   
 
● Communication= civilization      ● Earliest humans communicated only  needed  information    ● Larger groups form, need for more sophistication emerged.     ● When cities appear languages follow    ● Writing needed for coordination  - Writing equal power, power preserves knowledge 
 
● But controlling access to knowledge is power.     ● Limiting number of people who can read is power    ● Early scrolls made of papyrus, tanned animal skins… 15 to 53 feet long  - Need for both hands to read, LOTS of storage space.  
background image - Papyrus crumbles quickly, cracks, tears    ● Time of Christ, first codexes noted in Rome:  - Roman poet martial, circa 
 
● Only wealthy kings, religious leaders- owned 
● Renaissance creates explosion of knowledge. 
● Monks can't keep up with demand  
  ● Invention is the mother or necessities. - Mchuhan   
 
● Gutenberg’s legacy    ● Saw the future 
● Built on previous ideas 
● Stands at the intersection of past and present  
  ● Books and Puyblishing    ● Help forge a unified nation 
● Charles Dickens- rock star 
● Inspired change (Uncle Tom’s Cabin) 
● Les Miserables  (CSA)  
● Postal Act of 1879:  
- Contributed to rise in literacy rates    
 
● Books become the first mass communication in the united states  
● Paperbacks initiate a second boom  
    ● Evolution of bookstores    ● Originally, all small neighborhood bookstores   - Customer service   - Convenience   - Special orders and needs  - Meeting places   - Wide variety 
 
● From small to large    

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School: Baylor University
Department: Public Relations
Course: Introduction to Mass Communication
Professor: Robert Darden
Term: Fall 2018
Tags: masscommunication
Name: Mass Comm final exam study guide
Description: this study guide covers the chapters we went over throughout the semester.
Uploaded: 12/01/2018
9 Pages 151 Views 120 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
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