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OleMiss - COMM 101 - Class Notes - Week 1

Created by: Emily Garverick Elite Notetaker

OleMiss - COMM 101 - Class Notes - Week 1

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background image 3 E’s of Journalism and Marketing
 Education
 Entertainment
 Information
3 F’s of Journalism and Marketing
 Fun
 Fame
 Fortune
 The audience two major competitors: time and attention span We are bombarded by information on every platform  Attention spans in American adults has dropped from 12 to 8 seconds- one 
sec more than a goldfish
 Media Donald Trump on twitter Split media outlets o CNN vs FOX The freedom of the press belongs to those who own the press Nothing but green lights today in the news 2,904 messages are received by the public every day  o Will pay attention to 52
o Will be positively impacted by 4
PRINT MEDIA o Not going to be updated 
o Only brakes
 Print VS Digital [AND] News used to be straight forward, now it goes every which way Still equally important in an integrated brand Products are manufactured in factories Brands are manufactured in our customers brain o AUDIENCE FIRST Digital is NOT killing analog, and analog, even that is well don’t, is not 
going to kill digital. They are both living happily together 
 Every media entity has a life cycle The medium as a whole stands unwavering in the face of danger Print has a time to draw its first breath and a time to take its last, but 
certainly not as an entire platform
 Some say print is the new “new media”

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School: University of Mississippi
Department: Journalism and Mass Communications
Course: Intro to Mass Communication
Term: Spring 2019
Name: JOUR 101 Class Notes
Description: Notes from week 1 of class
Uploaded: 12/21/2018
2 Pages 26 Views 20 Unlocks
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