Limited time offer 20% OFF StudySoup Subscription details

FSU - PUR - Class Notes - Week 1

Created by: Tiffany Notetaker Elite Notetaker

background image Intro to Public Relations, Week One 1. Power of PR a. Opening Example: PR Terrorists i. Isis: use of PR techniques to remain prevalent despite international fight against their 
presence
ii. Videos of graphic violence and staged elaborate events (such as weapons parades) iii. Statements about conquests and major battles 2. Why PR is Important Today a. Society is overwhelmed with communications so a professional must know how to cut through  the clutter and share information persuasively, in an actionable manner, and appropriately. b. Public relations provides power, value, and influence 3. Prominence of PR a. Multibillion­dollar business in the US
b. 208,000 professionals; 12% employment growth from 2012­>2022
c. International PR Association­ membership in 80+ countries
d. 250 US colleges/universities offer PR degrees
e. US Govt. has thousands of communications professionals
4. What is PR? a. Public relations is a strategic communication process that builds mutually beneficial  relationships between an organization and their publics b. Public relations is a planned process to influence public opinion, through sound character and  proper performance, based on mutually satisfactory two­way communication. 5. You Can’t Pour Perfume on a Skunk a. Ethical principles are important
b. You can fool some of the people some of the time but you have to have a strong moral 
foundation 6. John Marston’s Four Step Model to Influence Public Opinion (RACE) a. Research
b. Action
c. Communication
d. Evaluation
i. May be followed by approval process with managers or modification 7. Planned Process to Influence Public Opinion a. Crifasi’s ROSIE i. Research Objectives Strategies Implementation Evaluation b. RPIE i. Research Planning Implementation Evaluation 8. Sharpe’s Five Principles a. Honest communication
b. Openness and consistency of action
c. Fairness of actions
d. Continuous two­way communication
e. Environmental research and evaluation

Join more than 18,000+ college students at Florida State University who use StudySoup to get ahead
School: Florida State University
Department: Public Relations
Course: Introduction to Public Relations
Term: Spring 2019
Tags: pur3000, pur, public relations, Pr, FSU, Florida State, floridastateuniversity, and floridastate
Name: PUR3000 Week 1 Notes
Description: These notes cover: Why PR is Important Today What is Public Relations Prominence of PR John Marston’s Four Step Model to Influence Public Opinion (RACE) Planned Processes to Influence Public Opinion Sharpe’s Five Principles Being a Public Interpreter
Uploaded: 01/11/2019
2 Pages 114 Views 91 Unlocks
  • Better Grades Guarantee
  • 24/7 Homework help
  • Notes, Study Guides, Flashcards + More!
School: Florida State University
Department: Public Relations
Course: Introduction to Public Relations
Term: Spring 2019
Tags: pur3000, pur, public relations, Pr, FSU, Florida State, floridastateuniversity, and floridastate
Name: PUR3000 Week 1 Notes
Description: These notes cover: Why PR is Important Today What is Public Relations Prominence of PR John Marston’s Four Step Model to Influence Public Opinion (RACE) Planned Processes to Influence Public Opinion Sharpe’s Five Principles Being a Public Interpreter
Uploaded: 01/11/2019