a concise affirmation of the firm's long-term purpose

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a concise affirmation of the firm's long-term purpose a concise affirmation of the firm's long-term purpose a concise affirmation of the firm's long-term purpose

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Test 1 Study Guide  Material from class (videos, examples, current events, etc.).   Chapter 1    1. What is marketing? An organizational function and set of processes for creating, communication, and delivering value to customers    2. Elements of the marketing mix 4 Ps – Product, Price, Place, Promotion     3. What is exchange and the conditions for exchange happens when a buyer and seller trade things of value, so that each is better off as a result – conditions require either needs or wants of a product.    4. What is considered a product and the types of products that can be       marketed? A product is a specific combination of goods, services, or ideas that a firm  offers to customers    5. What is value Benefits received by consumer

a concise affirmation of the firm's long-term purpose

a concise affirmation of the firm's long-term purpose
Description

School: University of Tennessee - Chattanooga

Department: Marketing

Course: Principles of Marketing

Professor: Tba

Term: Spring 2019

Tags: Marketing, Marketing Ch. 2 Marketing Strategies Marketing Plans, Strategic-planning, and ethics

Cost: 50

Name: MKT 3130 Test 1

Description: Material covers chapters 1-3

Uploaded: 01/30/2019

3 pages

Principles of Marketing Week 1 Notes

3 pages

Principles of Marketing Week 1 Notes

3 pages

Principles of Marketing Week 1 Notes

a concise affirmation of the firm's long-term purpose

a concise affirmation of the firm's long-term purpose Description

School: University of Tennessee - Chattanooga

Department: Marketing

Course: Principles of Marketing

Professor: Tba

Term: Spring 2019

Tags: Marketing, Marketing Ch. 2 Marketing Strategies Marketing Plans, Strategic-planning, and ethics

Cost: 50

Name: MKT 3130 Test 1

Description: Material covers chapters 1-3

Uploaded: 01/30/2019

3 pages

Principles of Marketing Week 1 Notes

3 pages

Principles of Marketing Week 1 Notes

3 pages

Principles of Marketing Week 1 Notes

a concise affirmation of the firm's long-term purpose
Description